M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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Benchmark Analytics Google Comparison 67

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

TechImpact

SEPTEMBER 17, 2014

Every nonprofit’s website is different. Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

Analytics 158

Analytics Websites Nonprofit Attention 158

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4).

Analytics 52

Analytics Google Fundraising Track 52

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Want to know how many people landed on your website this month? No problem.

Analytics 223

Analytics Statistics Google Demographics 223

M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Event Types.

Analytics 90

Analytics Google Track Data 90

sgEngage

AUGUST 23, 2023

With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Assess website analytics.

Websites 81

Websites Organization Tips Map 81

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? 1) Website traffic isn’t great—the quantity or quality. Give it a try!

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Websites Nonprofit Guidelines Phone 239

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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University Analytics Data API 52

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

Analytics 59

Analytics Data Tools Web 59

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

JANUARY 25, 2023

Knowing who is visiting your website and what they’re looking at is important to the health of your organization. Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. What is Google Analytics 4?

Analytics 52

Analytics Google Guide Stream 52

Nonprofit Tech for Good

APRIL 2, 2023

So what exactly is this website that’s causing such a stir? It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. This information can then be given to your donors and used on your marketing channels.

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Tools Fundraising Analytics Analysis 359

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

University 59

University Analytics Google Grant 59

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 116

Analytics Digital Tools Measure 116

Association Analytics

FEBRUARY 20, 2024

Expand the membership pool – Are there folks that might fit into a different type of membership at your association that doesn’t currently exist? Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

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Create Strategy Associations Registration 169

Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Website : Looker.com – Google Cloud Rebrands Data Studio As “Looker Studio” What is it ?

Analytics 52

Analytics Tools Wikipedia Track 52

Forum One

AUGUST 3, 2022

Without robust data and analytics, any organization’s strategy is just a series of guesses. While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story. That’s where our Data and Analytics Team comes in.

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Analytics Team Data Skills 67

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

Websites 79

Websites Organization Tips Map 79

Media Cause

NOVEMBER 29, 2023

Although there are many different event management platforms, Cvent is one that is seen often. Google Tag Manager can allow you to track registrations and page views across multiple different platforms, including Google Analytics 4 , Meta, etc. Much like the process above, this must be done each time a new event is created.

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Google Tag Analytics Script 59

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Added granular control.

Analytics 52

Analytics Google Phase Nonprofit 52

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. How many people attempted to make a donation on your website but left the site before they completed their transaction?

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Analytics Strategy Fundraising Benchmark 126

.orgSource

JULY 25, 2023

Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits. Our professions will look very different 10 years from now.

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Team Marketing Build Analysis 221

Nonprofit Tech for Good

OCTOBER 22, 2020

Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. The question is, do most fundraisers know their website analytics ? 3) Capture social media followers that visit your website.

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Social Media Donor Media Social 353

Association Analytics

AUGUST 14, 2023

The difference is in the details and playing around with what you enter, much like an Internet search. Additionally, storing your data in one place is key to having the right analytics data and training datasets for AI – particularly for private models which is one of the most exciting possibilities for associations.

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Associations San Diego Las Vegas North Carolina 317

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. This is especially easy if WordPress or another simple CMS is being used.

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International Program Ideas Data 98

Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same. Once you’ve identified what’s working, you can reinvest, and promote those projects.

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Data Strategy Associations Survey 210

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

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Analytics Google Digital Marketing 100

The MatrixFiles

DECEMBER 15, 2022

Little tweaks like this can make a big difference, and good designers should be able to do this work fairly quickly. Refresh the most visited page on your website. Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training.

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PDF Analytics Search Template 130

Neon CRM

NOVEMBER 30, 2023

Gone are the days when a nonprofit could put up any old website for their organization and check that task off their to-do list. As more and more of our lives move online, nonprofits need an optimized, well-designed website in order to stand out and engage donors—and to justify the expense of maintaining one!

Websites 52

Websites Practice Nonprofit Search 52

Nonprofit Tech for Good

MAY 16, 2024

AI tools and predictive analytics are new. Predictive analytics helps organizations expect donor behavior. For instance, Keela’s Smart Asks for Donation tool offers advanced features designed to leverage data analytics for personalized donation requests. The platform uses predictive analytics.

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Donation Data Fundraising Analytics 236

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

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Websites Nonprofit Audience Mobile 115

Byte Technology

AUGUST 19, 2021

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . This is true. Containers.

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Tag Google Management Websites 130

Bloomerang

MAY 20, 2024

Embedded online membership forms: Make it simple for potential members to join your community online with forms that embed seamlessly into your website. Unlock insights and drive decisions using integrated data analytics. Pro tip: Take advantage of Bloomerang data analytics to spot key trends and fine-tune your membership programs.

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Management Profile Analytics Track 116

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. As we consider what makes a website successful, here are four things we believe are absolutely essential for your next website redesign. Decide what will change based on user segmentation and where this will occur on the website.

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Websites Change Management Digital Government 61

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. After all, your website is your biggest body of content. The best nonprofit websites show impact.

Analytics 35

Analytics Google Goal Track 35

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong. When 90% of UK adults are online, having a website that doesn’t work for you is a huge mistake. It’s estimated small businesses without websites lose a collective £343 billion in revenue every year.

Websites 98

Websites Social Media Business Digital 98