TechImpact

SEPTEMBER 17, 2014

Every nonprofit’s website is different. Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

Analytics 158

Analytics Websites Nonprofit Attention 158

Nonprofit Tech for Good

OCTOBER 22, 2020

She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website.

Social Media 353

Social Media Donor Media Social 353

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement.

Twitter 343

Twitter Practice Social Media Nonprofit 343

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. But what about your nonprofit’s social media feeds? Twitter Analytics.

Analytics 177

Analytics Twitter Nonprofit Statistics 177

Nonprofit Tech for Good

APRIL 2, 2023

Yes, we’re talking about ChatGPT , an AI-powered tool that’s gaining widespread popularity on social media and revolutionizing the common workplace. So what exactly is this website that’s causing such a stir? While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction.

Tools 359

Tools Fundraising Analytics Analysis 359

sgEngage

AUGUST 23, 2023

With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Assess website analytics.

Websites 82

Websites Organization Tips Map 82

Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. Strangely, nonprofits have been slow to embrace LinkedIn.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

Analytics 223

Analytics Statistics Google Demographics 223

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Create 169

Create Strategy Associations Registration 169

NonProfit Hub

MAY 3, 2019

So, you’ve mastered the art of creating effective, engaging social media content. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Engagement is any interaction with your content, like Twitter favorites, Facebook shares and clicks.

Social Media 68

Social Media Analytics Media Social 68

.orgSource

JULY 25, 2023

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search.

Team 221

Team Marketing Build Analysis 221

Whole Whale

MAY 2, 2024

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform. Have interns update content with new statistics, research, and internal cross links.

International 98

International Program Ideas Data 98

TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone. Let us know in the comment section below.

Stats 252

Stats Analytics Track Google 252

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

JANUARY 25, 2023

Knowing who is visiting your website and what they’re looking at is important to the health of your organization. Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. What is Google Analytics 4?

Analytics 52

Analytics Google Guide Stream 52

TechImpact

APRIL 23, 2014

Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. Social media. Direct traffic.

Generation 234

Generation Websites Social Media Search 234

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210

Data Strategy Associations Survey 210

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

Websites 80

Websites Organization Tips Map 80

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Do you know what social media posts they like or share?

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? This is done through “boosting” organic content or creating individual ads themselves.

Search 59

Search Alternative Social Social Media 59

.orgSource

SEPTEMBER 19, 2023

This technology is being used to create new forms of content, automate tasks that were once done by humans, and make it easier for people to infringe on the intellectual property (IP) rights of others. One of the biggest is whether AI-generated content is protected by copyright law. Pendo, Founding Member of Chicago Law Partners, LLC.

Sponsor 221

Sponsor Associations North America Law 221

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 112

Analytics Digital Tools Measure 112

sgEngage

JULY 13, 2021

Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs that look quite stunning. Information Architecture (IA) is the structural design of a website. But it’s the key to what makes a good website, well, good! So what makes for GOOD IA? Findability. Scalability.

Websites 107

Websites Structure Template Design 107

TechImpact

AUGUST 21, 2014

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may never know. Social sharing.

Content 129

Content Marketing Storytelling Analytics 129

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage.

Content 130

Content Marketing Strategy Fundraising 130

TechImpact

MAY 23, 2014

With so much to keep track of, a lot of nonprofits struggle to optimize their social media accounts and their websites. So few nonprofits have written content strategies, a defined target audience, and are not reporting on enough analytics to really drive improvements in all these categories. A defined target audience.

Social Media 233

Social Media Strategy Create Media 233

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

Websites 115

Websites Nonprofit Audience Mobile 115

Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. And for social, you’ll be competing in the endless scroll of posts. Can get lost in the mess of an inbox. .

Content 105

Content Test Student Audience 105

The MatrixFiles

DECEMBER 15, 2022

This could be a template for your: newsletter, PowerPoint presentations, meeting pages, PDFs, press releases, or social media posts. Refresh the most visited page on your website. What other content can we feature that is connected to the popularity of this page? Take a look at your analytics. Speaking of Analytics….

PDF 130

PDF Analytics Search Template 130

TechImpact

MAY 29, 2014

At the dawn of the internet, websites were a sign of prosperity for a nonprofit organization. In recent years, analytics have added an all new dimension to the website. Simply having a website is not enough. The website must be intuitive to use, be feature rich, and attractive to the viewer. Few and waning links.

Content 143

Content Marketing Teach Nonprofit 143

TechImpact

AUGUST 12, 2014

In the past, we have discussed the importance of your nonprofit’s website, and generating traffic to it. According to a study conducted by The Millennial Impact , 75% of millennial donors would be ‘turned off’ by an outdated website. Visible social media buttons. Quality, up-to-date content. Image Courtesy of eSeller.

Websites 175

Websites Philadelphia Trend Nonprofit 175

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. Fundraising, brand awareness, engagement, supporter loyalty, constituent acquisition, website traffic, volunteer recruitment , or anything else. 92% of nonprofits use content marketing.

Stats 128

Stats Content Marketing Nonprofit 128

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! Sprout Social. The good news?

Social Media 89

Social Media Tools Media Create 89

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong. When 90% of UK adults are online, having a website that doesn’t work for you is a huge mistake. It’s estimated small businesses without websites lose a collective £343 billion in revenue every year.

Websites 98

Websites Social Media Business Digital 98

Forum One

MAY 12, 2021

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement.

Open Source 72

Open Source Personal Websites Open 72

John Kenyon

SEPTEMBER 17, 2018

Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. What does the data show?

Websites 52

Websites Analytics Google Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. 2 – Make Your Website Shine. 2 – Make Your Website Shine.

Analytics 106

Analytics Tools Social New York City 106