Byte Technology

APRIL 15, 2015

To begin, check your site through Google’s “mobile-friendly test.” Secondly, see how much mobile traffic is arriving at your website by using Google Analytics. If the results of the Google test are disappointing or if your site fails outright, you may need to give it a tune-up and make sure every page renders correctly.

Search 100

Search Mobile Websites Headline 100

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

FEBRUARY 1, 2023

Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement? Google Analytics provides valuable insight into your website and its successes. Set this up on your computer.

Org 80

Org Raise Tools Help 80

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Amy Sample Ward

JUNE 13, 2011

" 5 Web Reports Every Nonprofit Should Know – Google Analytics | NetWitsThinkTank.com – "Those who follow me on Twitter, or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics.

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Web Norway Russia Mexico 114

Connection Cafe

APRIL 2, 2018

Data and analytics can play a big role in improving nonprofit strategy. What charts or slides did the group focus on? Among nonprofit advocacy groups, I often witness a huge gap between the people with access to data and analytics and the people actually empowered to make strategic decisions. This was their “Testing Whiteboard.”

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Data Help Analytics Test 31

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2013

I have tested options of scheduled posts, but it doesn’t work that well because you aren’t there to engage with fans. But now it was time to face my Facebook Insights. So, I asked on my page, ”If your Facebook analytics looked like this, what would you do?” That always gets folks talking and sharing.

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Tunisia NGO Facilitation Calendar 99

Whole Whale

MAY 17, 2023

Maybe it’s an article about AI-powered predictive analytics, creative tool, text generator or perhaps it’s a new tool that promises to completely automate your donor management process. Each tool takes time to test and explore, what’s more, they are easier than ever to spin up and 95% will not be here in 1 year.

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Adopt Generation Picture Reflection 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Billboard’s audience, presumably, is passionate about songs and lyrics given it is the source for music charts, news, and events. Here’s another example of how Billboard is using nostalgia in its tweets: This Week In Billboard Chart History: TLC Takes ‘No Scrubs’ To No. Measure, Test, Refine.

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

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Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. Statements: User experience: We provide relevant and personalized experiences to our users and optimize this through an ongoing programme of testing. Reflection and Takeaways.

Participatory 76

Participatory Digital Facilitation Exercise 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

One technique I use to get insights from my social media data is to do an analytics Rorschach Test. What does the visual look like? This past week, my Facebook insights chart of reach and engagement looked like a pregnant woman lying on her back or maybe a wide and steep mountain. What’s going on here?

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Audience Social Media Content Media 107

Nonprofits Source

JUNE 22, 2017

The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Once you select the Channels tab it will bring up a chart showing your organic traffic: Selecting the Landing Page dimension will filter data to show individual page performance.

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Digital Marketing Guide Chapter 111

Connection Cafe

SEPTEMBER 17, 2013

Card sorts are a form of usability testing that help us understand how users group and label content. Some indicators that a card sort test is a good activity for a design project include: A website that is structured according to the org chart so that each department has their own section. Methodology. In-Person or Remote?

Design 36

Design Process Web Test 36

Get Fully Funded

MARCH 6, 2022

Draw it out into an organizational chart so you can see who will report to who. Don’t expect someone to be a whiz at photography, video editing, design software, analytics, email marketing, and event planning all at the same time. Think three to five years into the future. Is there a consensus? Do you need to know more?

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Guide Nonprofit Interview Job 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo?   Chart of an emotional visit to Starbucks.     Google Analytics is free - strategic importance and feature set. 

Marketing 50

Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking. Test and tweak.

ROI 50

ROI Social Media Slides NTEN 50

Michael Stein's Non-profit Technology Blog

JULY 13, 2008

Clicking on their name of the amount that they've donated yields a graphical chart containing the people that they've recruited and/or recent donations that they've made. When an application donates via the Cause, it's very simple for everyone to see how much was donated: just visit the Cause and scroll down to the "Hall of Fame".

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Conservancy Facebook Experiment Build 49

Saleforce Nonprofit

JUNE 9, 2021

If you’re looking to maximize the biggest season for nonprofit fundraising, now is the time to ensure your data, systems, and marketing campaigns are set up correctly, giving yourself plenty of time to test and iterate for success. Glean Insights with Reports & Analytics. Products used: . NPSP as a single source of truth.

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Digital Giving Mail Chart 120

fusionSpan

MAY 24, 2022

Reports and Analytics Enhanced Report Type Selector Salesforce has just released a new feature that will make report creation easier and faster than ever before. When creating a report, you can now filter report type by an object Another quality of life improvement for reports and Analytics!

Org 52

Org Summary Analytics Report 52

fusionSpan

MAY 24, 2022

Reports and Analytics. Another quality of life improvement for reports and Analytics! Dashboards and Analytics Home. It can make or break a company, and Dashboards and Analytics Home is here to ensure that your data is working for you. To do this, simply add a row limit filter to your dashboard table or chart component.

Org 52

Org Summary Analytics Report 52

Judi Sohn

SEPTEMBER 4, 2009

Reporting and Analytics: If there’s one area that we continually bang our head against our keyboards, it’s in reporting. It’s almost silly that we just got the ability to show percentages in pie charts on the last release, and now we finally have combination charts. I think we’ll be using this one a lot.

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Chart Org Contact Campaign 113

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Measurement tools or perhaps more accurately, social analytics tools collect that data. Quantitative is counting or the numbers — all those pretty charts and graphics. Measurement should not, ideally, be driven by a tool. If you are measuring reach, engagement or action, you’ll need an analytics tool.

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Measure Social Media Tools Media 115

CauseVox

NOVEMBER 26, 2023

StoryBrand Framework There are two major ways you can think about crafting stories, and you can test this through donor research and data analytics to see which is more successful for you. In fact, 33% of donors say clear visuals like charts and images would increase their likelihood to donate.

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Storytelling Impact Arts Nonprofit 81

NTEN

JULY 7, 2011

You wouldn't invest in mailing a new acquisition package without detailed test panels and list selection criteria, right? Since while all these fun new platforms come with their own super fun analytics and reporting pieces (i.e It would be a colossal waste of money and would never fly. Again, let Excel be your friend.

Social Media 75

Social Media Integration Media Social 75

Byte Technology

JUNE 22, 2015

But the reasons behind stressing visuals in marketing strategies are obvious when one considers that most of the platforms used for communications today have a strong analytical function: essentially, it’s easy to track what’s working and what isn’t in terms of a marketing strategy. —over sound bites and pictures. Infographics.

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Profit Web Strategy NPO 100

Connection Cafe

DECEMBER 22, 2013

So, start testing- the sooner you do, the sooner you can start converting new donors. Why reason alone doesn’t work in fundraising suggests that appealing to your supporters’ analytical nature isn’t enough to inspire a gift. John Haydon simplifies the science of giving. Tell stories. Evoke emotion. Ready for this?

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Story Nonprofit Social Media Content 54