Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Don’t change just for novelty’s sake.
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