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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Don’t change just for novelty’s sake.

Lesson 59
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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

From here, donors can easily update profile information and payment methods, download end-of-year receipts, and more. Plus, if your donors have opted into your recurring donation option, they can manage their recurring donation amounts, frequency, and payment method that works best for them. Set this up on your computer.

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Trainer’s Notebook: The Digital Nonprofit: A Participatory Workshop

Beth's Blog: How Nonprofits Can Use Social Media

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. Statements: User experience: We provide relevant and personalized experiences to our users and optimize this through an ongoing programme of testing. Full Group Discussion.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking. Test and tweak.

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