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10 Must-Have Skills for Nonprofit New Media Managers

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media. They use their creative impulses to come up with innovative mobile and social media campaigns for their own nonprofit.

Skills 279
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19 Proven Fundraising Ideas from Nonprofit Experts

NetWits

npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS) is a a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more. 3 Ways to Use Social Media in Your Next Campaign.

Ideas 262
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Losing Mobile Users? Easy Mobile-Website Builder Can Help You: New TechSoup Program

Tech Soup

With an exponential increase in people accessing the Internet on mobile devices, the nonprofits, charities, and libraries that don't have a website optimized for mobile devices or that haven't created a separate mobile website risk irritating — or losing — their supporters.

Mobile 56
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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

One of those organizations is the German American Heritage Center (GAHC), a nonprofit dedicated to preserving German heritage and sharing knowledge about the German immigrant experience. The GAHC had been using Excel to manage campaigns but didn’t have a way to view each donor’s giving history and other crucial donor information.

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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 75
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

Your website isn’t mobile responsive. Make sure your donation form is updated with the latest, most relevant campaign information. All advocacy campaigns, social media links, and other engagement opportunities should be relevant and available for your audience to get involved with directly on your website. Contact information.

Websites 115
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

Digital 52