Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels. 2) Automation Did we surprise you with this one?

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Tools Fundraising Analytics Analysis 361

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . However, growing up with technology and the internet has also led millennials to have certain expectations about marketing, especially in online spaces. direct mail campaigns. direct mail and digital marketing.

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Mail Course Campaign Digital 94

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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Demographics Profile Audience Social Media 100

DNL OmniMedia

JANUARY 17, 2024

You can do this by preparing an engaging marketing plan that drums up excitement and draws in event attendees. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Demographics. Email marketing. Previous engagement.

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Game Marketing Change Tips 52

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Analyzing Marketing Results.

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Digital Marketing Donor Channel 75

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Demographics. Supporter type.

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Digital Marketing Create Social Media 59

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign benefits both you and the business you work with while developing connections with your community. What is cause marketing?

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Causes Marketing Impact Guide 52

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With them, you can refine your marketing efforts and get prospects to convert through a sales funnel. . Can Event Marketing Be Optimized For B2B Sales?

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Marketing Virtual Awareness Platform 97

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. Blackbaud Altru has powerful analytic tools that can help you better understand your organization’s audiences and you can your own create patron personas.

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Communication email Marketing Museum 75

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. This involves looking at demographics, motivations, and preferences.

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Audience Donor Survey Demographics 105

Top Nonprofits

MARCH 12, 2021

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels. Appealing to younger donors. Wrapping Up.

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Trend Campaign Fundraising Mobile 98

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. to maximize visibility across different demographics. Run multiple campaigns concurrently.

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Volunteer Free Donor Grant 209

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. How do we avoid being a 54 percenter?

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Digital Data Marketing Org 138

Allegiance Group

APRIL 15, 2024

Because this process can be so extensive, it’s best to partner with a team of experienced marketing experts when launching a new direct mail program. Direct mail fundraising, sometimes called direct mail solicitation or direct marketing, is the process of mailing requests for support to existing and prospective donors.

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Mail Fundraising Nonprofit Channel 52

Qgiv

JUNE 29, 2021

But as a busy fundraiser or nonprofit marketer, it can be challenging to find the time to make social media a priority. To make posting easier, we’ve rounded up some of our favorite time-saving tools to help you create the best nonprofit social media campaign ever. The good news? We’re here to help! Check out some of our favorites!

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Social Media Tools Media Create 89

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. For instance, your marketing team may use AI to come up with new, creative ideas for blog content, but they should still be in charge of writing it themselves.

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Team Tips Fundraising Training 98

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 3) Monitor your LinkedIn Analytics. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

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Linkedin Practice Social Media Sponsor 362

sgEngage

MAY 27, 2021

Donorly’s fundraising strategy guide recommends analyzing aspects of your past campaigns such as: Most and least successful campaigns and appeal tactics. The level of supporter engagement with each of your marketing platforms. The characteristics of your donor base.

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Giving Retention Metrics Demographics 119

Allegiance Group

APRIL 15, 2024

In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts.

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Fund Donor Strategy Search 52

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true.

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email Marketing FAQ Profit 52

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. Impactful multi-channel marketing. So, how do healthcare organizations overcome these data silos?

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Integration Data Nonprofit Platform 79

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. Social Media Marketing: A Wealth of Opportunity for your Business. In the last ten to fifteen years, social media has changed the way businesses market forever.

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Social Media Marketing Media Social 52

DipJar

SEPTEMBER 12, 2022

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Demographics .

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Marketing Social Media Nonprofit Integration 52

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters. Chapter 2: Marketing Strategy.

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Digital Marketing Guide Chapter 111

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. Transparency.

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Social Media Media Guide Social 52

Qgiv

JANUARY 8, 2024

Jasper AI is great for analyzing decisions and making personalized recommendations and is used primarily for marketing copy such as blog articles. As pioneers in the nonprofit tech space, Qgiv also offers AI solutions with Fundraising IQ to generate emails, recommend auction items, suggest campaign improvements, and more!

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Trend Raise Tools Tips 52

Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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Mail Channel Strategy Fundraising 63

Qgiv

JANUARY 3, 2024

Some key features of Qgiv’s text fundraising platform include: Customizable campaign options Real-time donation tracking Integration with Qgiv’s other fundraising solutions These key features provide you with an end-to-end fundraising solution through one platform, rather than needing to use different platforms for different types of fundraisers.

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Platform Giving Plugin Pledge 59

TechImpact

JULY 29, 2014

Through the power of analytics, tracking, and the organization of information, a CRM’s ultimately functionality comes when helping your nonprofit develop and execute long-term goals. We’ve all decided on target niche audiences for specific campaigns and messages. So how do you go about answering that though question?

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Effective Demographics Tech Interaction 152

NonProfit Hub

FEBRUARY 6, 2019

Getting the word out about your nonprofit can be tricky, especially when your funds require you to market on a budget. Also, check your analytics on each site to see which demographic groups interact with your content, then tailor the style and wording of your posts accordingly. . Email marketing. Social media.

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Marketing Captivate Social Media Mail 56

Nonprofits Source

OCTOBER 11, 2023

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. However, sometimes it’s just as effective to go back to the basics and improve your existing marketing efforts. Philanthropic data. Append missing data. Create audience personas.

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Social Media Data Media Atlanta 52

AccelEvents

MARCH 23, 2021

Lead retrieval is one of the biggest challenges in marketing. Read on to learn how hybrid and virtual events can supplement your marketing efforts through advanced lead retrieval. Brands of all shapes and sizes can tap into the power of virtual and hybrid events for extensive brand marketing and strategic marketing goals.

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AccelEvents

OCTOBER 8, 2020

Social media platforms like Facebook, Twitter, and Instagram allow you to create ads for a specific and targeted audience demographic but marketing efforts are still relatively open in the hopes of reaching as many people as possible. . Virtual events can take a lot of the guesswork out of marketing your brand or product.

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Sponsor Virtual Audience Demographics 98

AccelEvents

JUNE 16, 2021

As more and more brands are turning to events for digital marketing, event marketers need to find ways to improve the event experience, via an event platform. On top of that, event marketers will have streamlined access to analytics, insights, and leads. . Event Platform Analytics and Insight.

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

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Digital Practice Donor Strategy 52

DNL OmniMedia

MAY 25, 2022

This is done through a process called nonprofit market research. This guide will cover the ins and outs of conducting nonprofit market research through the following points: Market Research for Nonprofit Organizations: The Basics. How to Conduct Nonprofit Market Research in 6 Steps. Why do nonprofits use market research?

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Research Marketing Survey Nonprofit 52

Forum One

MAY 12, 2021

Common uses of personalization include filtering content based on a user’s interests, notifying users of specific events, and recommending specific campaign actions and products of interest to them. Demographic segmentation. Segmenting by demographics can also be useful for targeting a specific group of users.

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