Whole Whale

JANUARY 28, 2023

Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. As of 2019 (no retroactive data prior), Apple iTunes Connect has podcast analytics for feeds hosted on the platform. Redirect the download URL for the feed episodes through our website triggering a Google Analytics event.

Podcast 52

Podcast Measure Feeds Plugin 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis. Respond here.

Summary 94

Summary Social Media Measure Media 94

M+R

FEBRUARY 4, 2021

Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. SMS was 2020’s hottest not-so-new channel. Some groups saw average gifts down by as much as 66%, while others saw an increase of 100% or more—all because of just a handful of really big gifts.

Fundraising 98

Fundraising Gift Rate email 98

Connection Cafe

MAY 13, 2019

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

Report 21

Report Strategy Giving Analysis 21

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB. Start with the question, “what does success look like?” Report Out.

Measure 50

Measure Impact Program San Francisco 50

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. First, it's possible that online retention rates may increase over time as nonprofits become more savvy about the channel and the population moves more communication and interaction online in general.

Attention 36

Attention Metrics Online Fundraising 36

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Reporting and analytics. Taking a hands-on approach, TrueSense Marketing offers these core services: Google Analytics and optimization.

Grant 52

Grant Google Management Guide 52

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Tech Soup

AUGUST 6, 2015

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. You soldier on and set up Google Analytics, hoping that the data can start a conversation with everyone, despite the initial reluctance. Why Is Google Analytics Important for Nonprofits?

Culture 36

Culture Data Create Case Study 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

ROI 50

ROI Widget Metrics Cambodia 50

Connection Cafe

DECEMBER 15, 2010

Understand the difference between metrics and analytics. Analytics has been a recurring theme this year. Convio & Event 360 have written about how organizations are making the transition to analytics, and others are beginning to follow this example. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. This can occur through various channels such as social media, word of mouth, or advertising. It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Bloomerang

JULY 19, 2021

Mastering an analytic approach to strategy and planning. Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” Make sure your fundraising and marketing communications are integrated and that you’re strategically using every channel where your constituents hang out.

Digital 97

Digital Marketing Fundraising Strategy 97

Bloomerang

MAY 30, 2022

Prepare your marketing channels. A strong fundraising plan also needs to include the marketing channels you’ll use to get the word out about your fundraising initiatives. These marketing channels might include: Social media. Then, focus your efforts on those channels to connect with the right people. Direct mail.

Guide 129

Guide Fundraising Social Media Channel 129

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Benchmarking Your Engagement Rate. Conversion Rate.

Social Media 122

Social Media Track Conversation Media 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Want Useful Analytics? Pick Metrics. Measuring Specific Channels or Campaigns. Select Your Tools.

Measure 115

Measure Learning Case Study Metrics 115

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

sgEngage

MAY 17, 2021

We are working closely with our members to ensure they have the right data and tools to engage in benchmarking and analytics so they can engage in continuous improvement in advancement. We will soon publish results from our work in alumni engagement metrics, and that insight should help institutions as they plan.

Education 56

Education Conversation Giving University 56

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

The post provides some great recommendations on dashboard design, but also illustrates how to link your objectives, metrics, and KPIs to dashboard design. These become the metrics & KPIs behind our work. Guest Post: The Smithsonian Institution Archives Dashboard by C. Daniel Chase. Click to see larger image. Keep It Simple.

Social Media 96

Social Media Media Metrics Social 96

Tech Soup

APRIL 1, 2016

It is YouTube's primary measure of video quality and is the key metric used by YouTube's search and discovery systems. YouTube's annotation feature provides a space for links to more content and calls to action, such as inviting viewers to watch more videos or subscribe to your YouTube channel. Pay Attention to Watch Time.

Story 36

Story YouTube Digital Tips 36

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

Websites 59

Websites Guide Impact Metrics 59

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Start by looking at your website usage analytics (more info on this below).

Communication 93

Communication Effective Impact Benchmark 93

Forum One

DECEMBER 13, 2023

Forum One partnered with NMAAHC to develop a visual brand system for the event in addition to visual assets, which were used across NMAAHC’s digital channels and in-person at the event.

Celebrate 67

Celebrate Award Colorado Museum 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013. Benchmark Studies and Examples. Twitter is now a primary news channel for a number of international organizations.

Policy 103

Policy Social Media International News 103

Forum One

DECEMBER 13, 2023

Forum One partnered with NMAAHC to develop a visual brand system for the event in addition to visual assets, which were used across NMAAHC’s digital channels and in-person at the event.

Celebrate 46

Celebrate Award Colorado Museum 46

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Deep into the analytics peering, long I stood there wondering, fearing. And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. DEFINE the METRICS. set audience.

ROI 76

ROI Social Media Slides Media 76

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Connections. Tell stories. Evoke emotion.

Story 54

Story Nonprofit Social Media Content 54

Care2

JUNE 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The median revenue per donor was $47.

Social Media 31

Social Media Advocacy Fundraising Online 31