Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2016

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. Back then, not many nonprofits were talking or practicing the use of measurement and data to improve nonprofit results. The Playbook gives you an examples. Meaning Making.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The syllabus includes: An overview of today’s digital measurement landscape.

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Analytics Google Digital Free 106

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. As we discussed in our recent blog post about retention, data isn’t one dimensional. Understanding post-purchase behavior is an important part of the analysis. What is the trend in sales over time?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. SSIR Blog, January 2013. Here’s a blog post by Rachel Dearborn describing the process. We brainstormed a few: Real-Time evaluation of communications strategy for a nonprofit or foundation. ” Lucy Bernholz, “ Data-first Philanthropy.” Alliance Magazine, September 2012.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

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Gyrus

NOVEMBER 3, 2016

As an admitted Cleveland Indians fan and gracious World Series loser, I thought long and hard about how I could somehow link America’s Pastime to this unique blog. Measuring Learning. Beyond Return on Investment figures, professionals everywhere can evaluate the true reach and effectiveness of their learning programs.

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Learning Organization Statistics Cleveland 61

Forj

APRIL 22, 2021

What should you consider when evaluating eLearning consultants? If you’ve outgrown your current learning management system, a consultant can help you research solutions, evaluate them against your needs, and make a plan for implementing the new tech into your strategy. Measuring the efficacy of your eLearning programming.

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Gyrus

APRIL 19, 2016

Editor's Note: This blog was originally published in KM World in April 2016, and has been reproduced here with permission. In the digital world, one can turn to a blog, Wikipedia, social media platforms, online knowledge forums, videos, etc. Also, evaluate the support that the LMS vendor is willing to provide.

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Neon CRM

NOVEMBER 16, 2023

Two Signs Your Mission Statement Needs to Be Updated Experts recommend re-evaluating your mission statement every three years. This input can help you measure the success and impact of your programming more objectively. This 2022 report features industry data, trends, analysis to help you better reach your donors.

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Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Watch for long-term trends, not just what is popular that week or month. Google Analytics – [link].

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

For blogging, you have to use a couple of different tools to get the different metrics you need. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Visitors are people who visit your blog. If no, why?

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

, a question asked by the Give and Take blog. The Working Wikily blog describes this effort as a "flash cause," I'm not sure, I think it is hybrid. The Working Wikily blog describes this effort as a "flash cause," I'm not sure, I think it is hybrid. The holy grail metrics is missing? Does it exist? ahem, @pistachio ?)

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. If you are not reading blogs and web sites in an RSS Reader , make that your New Year's resolution. If you are using a RSS reader, evaluate if it is still works for you.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2009

I'm defining failure as a social media strategy or program implementation that wasn't perfect or didn't work as well as you expected especially the first few times you did it. We look at the wrong measures or unrealistic outcomes. This is the essence of developmental evaluation. He shared the creation story of Maori people.

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Tech Soup

JANUARY 3, 2017

You can discover more about the NetSquared community by reviewing the responses on the NetSquared blog. Ottawa, Ontario: Review Progress on Data Analysis Projects. Boston, Massachusetts: Measuring, Evaluating, and Improving Nonprofit Effectiveness. Ottawa, Ontario: Review Progress on Data Analysis Projects.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. It can help you evaluate whether a tool is really valuable.

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results. Return on Investment.

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sgEngage

MAY 23, 2024

This trend is not limited to a specific size or experience level of nonprofits, as both large and small, experienced and new, are venturing into these funding opportunities. Risk Analysis – what could threaten the project or the organization? Program Analysis – what will happen to the program to accommodate the growth?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. Visitors are people who occasionally visit your blog.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I have years of blog content and resource collections. I've gotten a lot of great advice about how to get started and I will share it as I plan to blog what I learn about taking this blog to the next level. A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc.

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Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. Asking NTEN to show leadership by publishing web stats is to suggest that NTEN would think that publishing web stats is a useful measure of nonprofit accountability. What are the trends on all of the above?

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Stats Web Statistics NTEN 100

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. Step 7: Measure the success of your nonprofit digital strategy. During The Identification Stage, the goal is to evaluate your current digital marketing strategy (if any) and discover areas for improvement. Promote your blog posts to Facebook followers, encouraging them to get involved.

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Bloomerang

JULY 19, 2021

I was recently asked what I saw as a change or trend on the fundraising horizon. For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Invest in evaluation tools.

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Digital Marketing Fundraising Strategy 96

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. The silver lining of what (at first glance) seems like a very negative trend is that nonprofits have lots of room to make a positive impression on new donors.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

He did and gave me permission to blog! He went on to say something that made me pause for a minute: The user behavior on my blog is quite different. " And I'd add blogs, twitter, flickr, tagging, and all the other social media tools and strategies to the list too. Unique Blog Readers (content consumption ???

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2018

This past year wrote an op-ed for the Chronicle of Philanthropy on the age of automation and it implications for fundraisers as well as other articles, including Leveraging the Power of Bots for Civil Society on SSIR Blog and The Robots Have Arrived: How Nonprofits Can Put Them To Work on Guidestar Blog. This webinar on Sept.

Learning 101

Learning Philanthropy Nonprofit Charity 101

DNL OmniMedia

OCTOBER 5, 2020

Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Re-evaluate your marketing strategy. Let’s dive in.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Or, if you are considering a blog, find out who the key bloggers are in your topic area. Identify Objectives.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. I also don't want to get too deep into geeky measurement crap. So, here's the session description: Social Media Metrics/ROI Game. Owyang ).

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Metrics Social Media Media ROI 56

Amy Sample Ward

FEBRUARY 24, 2011

One strategy that emerged as a popular trend during the digital period was the “ask for forgiveness, not permission” approach. Now, we evaluated tools based on who was using them, and how. We build in evaluation and communication check-points to the way we engage with our community, in the same way we do to our overall strategy.

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NTEN

MAY 27, 2010

Facebook, LinkedIn) Blogs offer a human voice, newsworthy information and experiences, and a forum for feedback -- and empower supporters to engage with and share ideas around your stories and news. Funnel: Measure the whole funnel! I shared some thoughts about using Social Network Analysis tools to analyze your Twitter network.

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