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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. This can help them identify potential partners for joint campaigns, cross-promotions, or influencer outreach.

Library 104
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Reimagining grantmaking with data collaboration at scale 

Candid

In addition to Candid’s vice president of influence Aleda Gagarin, the session featured Ellen Dickenson, senior vice president for research of United Way of Massachusetts Bay; Jeffrey Jimenez-Kurlander, learning and impact officer from the Surdna Foundation; and Kerrin Mitchell, co-founder of Fluxx.

professionals

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Four Steps to Align Data with Your Mission and Goals

Association Analytics

And yet SMART goals are so crucial in data analysis because they provide direction needed for inquiry. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. It is OK to make guesses because they can be vetted with further analysis and data.

Goal 192
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success.

Analytics 169
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Who are the community influencers on trending topics? What are real-time trends and demographics of our meeting registrants? Go deep with data and determine things like how many events they attended before, how many courses they took while also considering their demographic data. Sentiment Analysis.

Analytics 169
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Are your ears burning? Ultimate Guide To Social Listening Tools

Whole Whale

By tracking relevant conversations, you can get insights into the demographics of the people most interested in your cause as well as the topics they’re talking about. Twitter’s API made it really easy for developers to build listening and analysis tools with their data. Great for finding influencers in your network.

Tools 98
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Reach top-funnel users with podcast & audio ads.

Digital 52