Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. tags: microblog analytics ).

Digg 88

Digg ROI Twitter Slides 88

Allegiance Group

APRIL 15, 2024

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. After completing the research phase, you’ll work with your partner agency to identify clear key audiences, define the campaign’s goals, and build frameworks for tracking its performance. Track trends.

Mail 52

Mail Fundraising Nonprofit Channel 52

3rd Sector Labs

AUGUST 15, 2014

Everyone wants to see their ROI. Does your donor database keep track of this type of data? Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search' It makes us feel good. If donors understand impact and results, they are more likely to donate again. and again.

Digital 138

Digital Data Marketing Org 138

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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ROI Social Media Slides NTEN 50

Nonprofits Source

OCTOBER 4, 2023

These platforms serve as centralized platforms to streamline the collection, analysis, and reporting of data related to a company’s social, environmental, and ethical performance. They use CSR software to streamline data collection, track progress, and ensure compliance with CSR goals and standards.

Software 52

Software Business Guide Companies 52

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking.

Virtual 68

Virtual Build Stream Software 68

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Be realistic in what you want to track - don’t get lost in the data! Have you ever found yourself overwhelmed in Google Analytics?

ROI 51

ROI Social Media Measure Metrics 51

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. Some common metrics to track are website page views, email click-through rates, and social media engagement. . Marketing analytics uses accurate data to improve and optimize campaigns , ultimately driving a higher return on investment (ROI).

Marketing 52

Marketing Social Media Nonprofit Integration 52

Forum One

OCTOBER 13, 2022

Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. The March of Dimes is an 85 year old organization with broad name recognition and a proven track record, but limited public understanding of the organization’s current work on maternal and infant health equity.

Colorado 46

Colorado Digital Audience Denver 46

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. It replicable?

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Analysis Reflection Experiment Time 50

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. This can be difficult to track and manage without full customer service, sales, or marketing teams at your fingertips. Data-Driven Lead Tracking.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. This conversation was started by.

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Summary Social Media Measure Media 94

DNL OmniMedia

NOVEMBER 14, 2023

Key features of the NPSP include: Donor and volunteer management: Keep detailed records of donors, track their giving history, and segment them for more targeted outreach. Program management: Monitor program outcomes, track beneficiary interactions, and demonstrate the impact of your work to stakeholders.

Consultant 52

Consultant Nonprofit Integration Review 52

DNL OmniMedia

FEBRUARY 11, 2021

Real-time analysis of every data point associated with your major gift program can be a hassle. But, that’s significantly more difficult when gift officers aren’t interested in logging and tracking that data. How changes to your program overall will impact your efforts. Stand-Out Features of Blackbaud FPM. Moves Management.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. What is the trend in sales over time?

Product 282

Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Should also note, re.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Questions that encourage people to share wisdom about their social media strategy or tools: Anyone Using Flowtown to track social behavior of people on their email lists ?

Social Media 99

Social Media Strategy Media Social 99

NTEN

NOVEMBER 2, 2009

My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Google Analytics provides website tracking quite easily, but spending the time to setup e-commerce functionality for your donation processing allows real ROI calculations to emerge. or for program outreach?

Technology 52

Technology Adwords Analytics Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Social Media ROI: Compare With Paper.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

ASPCA and MADD can track on-line donations and increased membership back to its public relations effort. Dell measures ROI based on the number of useable ideas generated.   ROI    what's the ROI podcasting that cost $500 and sold more product that a $40,000 campaign. 

Social Media 50

Social Media Relationship Media Georgia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. And, I also need to make my information tracking a bit more systematic. Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo? The second time you go through your data - you can't do discovery - you need to do analysis.  Outcome:    Every page has ROI. 

Marketing 50

Marketing Measure Metrics Hunger 50

The Modern Nonprofit

JANUARY 16, 2024

In growing nonprofits from 0 to $78,000 in annual recurring revenue using Facebook marketing alone, the founders have developed a proven system and track record of 20X returns on their investment and are excited to share their methods with other growing nonprofits. With their event-tailored platform, digital a uctions are easy to set up.

Platform 105

Platform Social Media NPO Grant 105

Connection Cafe

NOVEMBER 1, 2019

Throughout the 3-day conference, industry experts, customers, and partners participating in the higher education track shared what the higher ed landscape looks like today, challenges, new opportunities, digital transformation, and more. .

Trend 23

Trend Learning Industry Education 23

DNL OmniMedia

FEBRUARY 9, 2022

At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. Data analytics services, including donor file audits. Overview of this Nonprofit Consultant.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Web Analytics, Statistics, and Social Networking Analysis The Net2ThinkTank: What is The Return On Investment Of The Social Web For Nonprofits? This is a really interesting analysis of Social Networking/Online Community behaviors or personalities based roughly on Myers-Briggs. Tag your post with "net2thinktank."

Nptech 50

Nptech Tag Facebook Wiki 50

NonProfit Hub

JUNE 4, 2015

Taking a look at overall analytics to study the statistics of opens and clicks is necessary, but don’t put all of your stock into blanket analytics. Keep your sender reputation high by keeping track of who is interacting with your emails and who should be removed from the list. Analyze More. Work with Your Provider.

Spam 28

Spam Rate ROI email 28

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But how should nonprofits track their social media? Understand What You Want to Track.

Social Media 70

Social Media Track Media Tools 70

Care2

OCTOBER 22, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" First, Google Analytics delays processing data for at least 12 hours, not real-time.

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Analytics Google Track Social Media 38

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

MARCH 21, 2018

Admittedly most tools are a waste of time and money, however, we’ve managed to track down a few exceptions to this rule and provide a brief overview of how nonprofits can leverage them to get results. Measure and track results. In it, you’ll learn how to develop: An action plan based on a current situation analysis.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

SEPTEMBER 8, 2016

To ensure that your database is ready for analytics, the first step is to optimize the information you already have: your donor contact information. In a 2016 analysis, we determined that 14% of all records in nonprofitCRM systems were “un-mailable.”

Data 20

Data Campaign Donor United States 20

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Unique Visitors, from your web analytics tool, and Feed Subscribers, from your RSS tool.

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Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. You can do an analysis of your blog feed here. My blog is worth $314,448.78. Authority???

Reflection 50

Reflection Measure Technorati Metrics 50

Care2

APRIL 2, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Just how exactly do you go about writing an ad with a low cost and high ROI?

Adwords 51

Adwords Google Social Media Advocacy 51