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Direct Mail Is Here to Stay (and How)

Everyaction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

Mail 67
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What Are You Doing with Your Donor Data?

Greater Giving

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Alternatively, you might notice your donor response rates are low, indicating that some of your data is outdated or inaccurate. Use your mailing list effectively. Fill In Gaps With Data Appends.

Data 98
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9 Ways To Thank Your Donors This Giving Season

Kindful

Pick five friends or people who have been on your mind and send them a text like this one: Just wanted to let you know how grateful I am for you and that I appreciate you. Mail them a handwritten card. Even in an increasingly digital-first world, getting something in the mail is refreshing and can be heartwarming.

Donor 62
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Follow accessibility guidelines such as ensuring sufficient contrast between text and background colors, adding alternative text to images, putting captions on videos, and making it possible to navigate the site with keyboard controls.

Fund 52
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

And for Oatly, that is on purpose; I am exactly the customer they have in mind. You see, I am a female in my late 20’s-early 30’s, living in an urban area, vegetarian, eco-conscious, middle class, and have been actively seeking plant based alternatives to milk that taste good and are kinder to animals and the planet. It Is A Win/Win!

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How to Run a Silent Auction: 10 Simple Steps for Success

Bloomerang

As you’re picking your venue, also keep in mind what entertainment options you want for your guests. Direct mail: Direct mail is a tried and true way to connect with supporters who prefer traditional marketing methods. Note these opportunities to keep them in mind when planning your next event.

Hosting 92
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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

If you decide to add direct mail to the mix, include a QR code for a quick link to your event website where folks can immediately register, become a sponsor, or make a donation as soon as they hear about it. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

Charity 84