Media Cause

JUNE 22, 2021

501c3’s can’t do advocacy, it’s not allowed. According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). ” In other words, not all advocacy is lobbying — and not all lobbying is prohibited.

Advocacy 101

Advocacy Digital Fundraising Global 101

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

Social Media 94

Social Media Media Strategy Social 94

TechImpact

AUGUST 30, 2013

Social media: 56% of people donated to an organization because they read a story via social media. Nonprofits saw a 264% growth in Twitter followers in 2012. 53% of people who follow a nonprofit on social media show their support by volunteering. Nonprofits saw a 264% growth in Twitter followers in 2012.

Stats 267

Stats Social Media Technology Media 267

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Adapt Your Social Media for Your Platform A lot of nonprofits take a simple, link-based approach to content on social media. They create a video, post it on YouTube, link it on Facebook, and maybe share it on Twitter.

Campaign 95

Campaign Marketing Ideas Help 95

NonProfit Hub

JULY 3, 2020

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. .

Advocacy 90

Advocacy Strategy Fundraising Influence 90

NetWits

JULY 13, 2011

Fret not, however, as the number of nonprofits using Twitter continues to grow. However, many are confused about how Twitter can help advance their organization’s goals. While new organizations are joining daily, others previously registered while never fully utilizing. Staff Networking. Location Based Services.

Twitter 256

Twitter Press Nonprofit Social Media 256

Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in! Communicate consistency.

Social Media 52

Social Media Media Build Social 52

Socialbrite

MAY 16, 2024

We launched Socialbrite in July 2008, back in the heyday of social media, as an educational resource, guide and consultancy to help nonprofit and social good organizations learn how to use the power of the crowd to advance their goals. By fall 2008, “social media” was the hot new buzz phrase.

Tutorial 40

Tutorial Social Media Storytelling Technique 40

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

DECEMBER 19, 2021

It is a digital reality – a cyberspace made up of multiple virtual worlds – that combines components of social media, gaming, virtual reality (VR), augmented reality (AR), cryptocurrencies, and non-fungible tokens (NFTs). Without these, the metaverse risks inheriting the problems of today’s social media, if not becoming something worse.

Second Life 340

Second Life Avatar Virtual Nonprofit 340

Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Organization Size: Medium. Title: Social Media Manager. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing?

Cancer 217

Cancer Social Media Los Angeles Action 217

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Nonprofit Tech for Good

DECEMBER 28, 2010

Organization: The Humane Society of the United States. Organization Size: 11 million supporters, 500+ staff. Title: Director of Emerging Media. Twitter: @ HumaneSociety , @ cariegrls. What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns?

United States 236

United States Social Media Interview Examples 236

Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? and has appeared in Axios Media Trends. He holds an M.A.

Facebook 235

Facebook Fundraising ROI Virginia 235

NetWits

APRIL 4, 2012

Every fundraiser knows the role that social media users played in delivering dollars to the American Red Cross for disaster relief in Haiti and to Planned Parenthood for mammogram screenings in the wake of the Komen Foundation’s withdrawal of funding, but actually how social media delivers such results has been a bit of mystery.

Social Media 180

Social Media Influence Goal Media 180

Nonprofit Tech for Good

JANUARY 24, 2021

3) Grow your social media presence by following your supporters. Don’t wait for your supporters to find you on social media! Many nonprofits passively ask their supporters to follow them by adding social media buttons to their emails, but you’ll gain more followers if you do more of the legwork yourself.

Donor 328

Donor Ideas Social Nonprofit 328

M+R

NOVEMBER 3, 2021

There are big moments like oral argument and Decision Day to plan for, media strategies to design and execute, spokespeople to find and train, and rallies to organize. This is no time for any organization—no matter the issue(s) on which they work—to simply go it alone. Get in the media mix.

Issue 85

Issue Media Calendar Comparison 85

Care2

DECEMBER 9, 2012

And it’s not just nonprofits or small business with limited resources relying on this lame strategy, it’s big organizations and major corporations who have invested significant money, resources, and staff in social media. And often they don’t respond at all.

Social Media 78

Social Media Organization Media Social 78

Care2

APRIL 11, 2013

Today I''m digging into the the social media and mobile portions of the study. As social media continues to grow and develop, nonprofit organizations continue to attract more Fans and Followers—Twitter Followers in particular have increased at a remarkable rate, with a whopping 264% growth over the past year.

Facebook 69

Facebook Twitter Benchmark Social Media 69

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. With the debt ceiling debate raging in our nation’s capital, health care advocates have kicked into high gear and are using new social media tactics to engage elected officials in the fight to protect health care rights – Medicare, Medicaid, and the Affordable Care Act.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 10, 2009

After last week's social media workshop , a gentleman from a local nonprofit came up to me and said, "Well this social media stuff is all fine and good for large national advocacy organizations, but it is not very relevant for small or regional organizations with really tight resources.". Tags: twitter.

Social Media 96

Social Media Twitter Idaho Flash 96

Nonprofit Tech for Good

OCTOBER 5, 2009

As the Web goes mobile , so does social media… and so should your nonprofit. Many of those texts are being sent via Tweets on Twitter and Status Updates on Facebook. 2) Mobile Websites: When I said social media is going mobile, I meant literally. The Web and how people use it is transforming quickly.

Social Media 195

Social Media Mobile Media Myspace 195

Care2

APRIL 6, 2009

As part of a workshop on social media that I gave with Susan Mernit at the 2009 Women, Action & the Media conference, I pointed out Wellstone Action as an example of an organization that's doing great work on Twitter. Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

Twitter 68

Twitter Action Organization Broadcast 68

NTEN

NOVEMBER 8, 2011

By Kerri Karvetski, Owner, Company K Media. Twitter really shines as a communications tool when you use it with hashtags. Another great use of hashtags is the Twitter chat – a conversation that happens on Twitter that’s focused within a certain time (usually 1-2 hour slot), on a specific topic and by a specific person.

Twitter 99

Twitter Nptech NGO Stream 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. One of their newest experiments is a Twitter campaign, #150jobs.

Measure 103

Measure Twitter Campaign Celebrate 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Social Media has created an opportunity for people are not world famous to influence other people in their networks.

Influence 115

Influence Social Media Marketing Strategy 115

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. Most of the research on digital advocacy is focused on the new types of speech we now see online.

Analytics 31

Analytics Advocacy Chapter Environment 31

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

Case Study 50

Case Study Central African Republic Twitter Personal 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Infusing Social Into Social Justice Organizations – Guest Post by Daniel Jae-Won Lee, Executive Director of the Levi Strauss Foundation. As courageous citizens connected with each other to express dissent and organize public actions, social media tools spurred activism and social change in unprecedented ways.

Social 108

Social Organization San Francisco California 108

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Twitter: twitter.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Name: Carol Baskin.

Social Media 254

Social Media Interview Examples Media 254

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Photo by Terry Bain in Flickr I've been hearing a lot lately from folks who work in nonprofits asking for examples of "social media or social networking policies." But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. There are examples (see below).

Social Media 99

Social Media Policy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media.

Feeds 102

Feeds Social Media Measure Summary 102

Connection Cafe

JANUARY 27, 2017

Today, nonprofits have an opportunity like never before to reignite their partnership with supporters and provide platforms and opportunities for people to use their social networks to organize and advance your cause. 9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. Identify + Activate Your Social Media Influencers.

Social Media 20

Social Media Advocacy Support Media 20

Tech Soup

APRIL 26, 2016

Since our last storytelling Twitter chat , both the opportunities and challenges in producing a great digital story have increased. More stories flooding our social media airwaves mean that it's increasingly difficult to get a non-visual story heard. Topic : How do you make storytelling a part of your organization's culture?

South Africa 36

South Africa Twitter San Francisco Chile 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

It also connects the social media technical assistance to results. Organizations’ communications strategies have more impact individually and collectively. Organizations’ communications strategies have more impact individually and collectively. Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Social media is a conversation the world is having.

Social Media 99

Social Media Guide Media Social 99

Care2

AUGUST 29, 2009

Last Tuesday Care2 held the much-anticipated webinar Using the Web and Social Media for Advocacy: Nuts, Bolts, and Strategies for Success with Care2's Heather Holdridge and three of the most effective online advocacy pro's -- Barry Jackson of AARP, Kathy Mitchell of Consumers Union and Seth Horstmeyer of Pew Environment Group.

Advocacy 52

Advocacy Social Media Web Media 52