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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. It's offline fundraising tools were built for development pros.

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

I was surprised to see these results because getting people to attend offline events is not a low barrier. Facebook Boosts Organizations Web Traffic, Advocacy, and Email Lists. 66% from advocacy organizations said they experienced an increase in people taking some type of action, like signing a petition.

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Project AWARE Dives Deep Into Ocean Data, Turning Scuba Divers into Citizen Scientists

Beth's Blog: How Nonprofits Can Use Social Media

By launching My Ocean , an online community of more than 9000 divers, they shifted a lot of offline activities onto their website: dive leaders, volunteers and advocates could connect; find dive events and activities taking place nearby; promote their own events; talk about local issues and ideas and celebrate one another’s successes.

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It's About Impact NOT Influence

Care2

“Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Advocacy - People taking action both online and offline. Are you advocacy goals being met? Nope, it’s not possible. Volunteers - Is your nonprofit generating volunteers?

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Road Trip! Fundraising, Advocacy, Community Building, Storytelling and Recruitment on the Road.

Care2

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Drawing national attention to an important issue (and a good bit of recognition for your organization the process). Building buzz and press for an advocacy action.

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Presentation: Getting Started with Multi-Channel Fundraising

Care2

Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Advocacy-based list growth via Care2's lead generation and list growth services. They have also been timing campaigns around issues or around offline efforts. Email appends.

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