Philanthropy Is a Leadership Issue

Connection Cafe

Philanthropy is a leadership issue. As you’re reading them, think about your own nonprofit’s diversity, outcomes, advocacy, and giving. One of the things I love most about fundraising is that it is completely dependent on leadership. In an ideal world. Leaders cast vision that grabs the attention of donors. Donors fund work that allows nonprofits to employ specialists. Leaders work with those specialists to measure how well the mission is being accomplished.

Issue 159

Thought About Your Advocacy Strategy Lately?

Connection Cafe

When it comes to advocacy, it feels silly to say that the most important thing is reaching the right folks with the right message at the right time, but it’s the truth. Chris Masak, senior associate director of advocacy at the Alzheimer’s Association, joined Roz Lemieux, director of Blackbaud Labs, on a recent episode of The sgENGAGE Podcast to discuss innovations in advocacy programs. Advocacy


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Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

This tactic is often particularly effective if your organization is under attack or your issue is in the news. You might ask activists to write a hashtag on a piece of paper and hold it in the photo, for example, or film themselves talking about why they care about your issues. Many organizations regularly poll their members about issues large and small. What issues do people care about the most?

Advocacy & Facebook Political Ads: What Your Nonprofit Needs to Know

Connection Cafe

If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. In addition to designating the ad as “sponsored”, political and issue-related ads have an info icon which expands to display the organization that paid for the ad. I’ve spoken to several nonprofits that are concerned about the new political/issue designation. First of all, the political/issue designation only applies to Facebook or Instagram ads.

Connect Supporters with Local Elected Officials using Local Advocacy


Across the country, state and local governments make meaningful policy decisions that affect nearly every issue - from preventing gun violence, to protecting the environment, or safeguarding LGBTQ rights. That’s why we expanded EveryAction’s industry-leading advocacy tools to include Local Advocacy. EveryAction clients have already used advocacy forms to send hundreds of thousands of messages to federal elected officials. Want to learn more about advocacy tools?

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Advocating Nonprofit Advocacy: The Myth That 501(C)(3)s Can’t Engage in Advocacy

Connection Cafe

When I encounter 501(c)(3) organizations that would be suited well to engage in online advocacy but don’t currently have programs set up, I tend to hear the same story, “We don’t want to engage in advocacy because we don’t want to risk losing our 501(c)(3) status.” It is a common misconception amongst nonprofits today that advocacy brings a risk of losing nonprofit status, but this perception is pure myth. Often, engaging in advocacy means a connection to public funding.

A New Year, A New Congress: Crafting your Advocacy Strategy for the 116th Congress

Connection Cafe

What does this mean for advocacy in 2019? With 100 new Members, January and February is a critical time for you to introduce your organization — and your issues — and begin cultivating new champions on Capitol Hill. Make these visits stand out more by delivering welcome messages and/or statements of support for issues from your supporters in the Members’ home district. Online: Use online advocacy web forms to send welcome messages.

How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. . Nonprofit advocacy can fit into and advance your fundraising strategy. Advocacy furthers your organization’s mission. Advocacy events.

How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Leslie Crutchfield and Heather McLeod Grant suggest that “[a]n organization… has to walk a tightrope of building the skills necessary to engage in advocacy, while continuing to provide services (or vice versa).”[1]

9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

Regardless of where you stand on the issues, what can’t be debated is the historic movement that is taking place. 9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. With the historic influx of energy being poured into issues, now is the time to identify which of your supporters are the most active on social media and ask them specifically to share your message with their networks.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email advocacy response rates are down 15%. Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector.

The 2019 Best Nonprofit Conferences Calendar


The 36th Annual Nonprofit Organizations Institute will feature nationally recognized experts from private foundations, public charities, law, finance, and government discussing the latest tax, legislative and governance issues affecting nonprofit organizations. As policy changes unfold at the federal, state and local levels, the communities and issues we care about as corporate social responsibility professionals inevitably face uncertainty. It's finally here!

3 Lessons from Museums Advocacy Day

Connection Cafe

At the end of February, I attended the first of (what I hope will be) many Museums Advocacy Days (MAD) on Capitol Hill in Washington, DC. The two-day MAD activities started with a day full of sessions designed to unite and rally the 300+ advocates around the issues at hand. There were sessions specific to each policy issue, as well as sessions about how to frame your message. Advocacy Arts & Cultural museums advocacy Universal Charitable Giving Act

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Nonprofit Advocacy Can Be a Force Multiplier for Social Change

Beneblog: Technology Meets Society

Our longest-term donor, the Skoll Foundation , went so far as to introduce me to a DC-based advocacy firm. My reaction was that this kind of advocacy work was a luxury we couldn’t afford. That’s when I called that advocacy firm, a “luxury” that soon became indispensable. I was surprised to find that advocacy wasn’t just about politics and pressure. This post originally appeared on Arabella Advisors'' Greater Good blog as part of the series Impact 2014.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Aside from fundraising and digital tools, EveryAction also is a leading provider of nonprofit advocacy technology. We ensure fast, expert answers for your "how to" questions and technical issues. #14.

Rolling with the Political Punches: Advocacy in an Election Year

Connection Cafe

Here are 3 tips for running a successful advocacy campaign during an election year: 1. With 24 hour news media coverage and breaking news on Twitter, you want to be prepared to insert your advocacy campaign and have your corresponding materials ready to go. Are you an environmental organization and you know you want to keep this issue at the forefront of your supporter’s minds and the candidates? When and if the media takes up an issue, you will be ready.

The 15th issue of NTEN: Change is here: Advocacy and Visual Communications


The 15th issue of the NTEN: Change journal is out, focusing on Advocacy and Visual Communications: How to Rise Above the Noise. This issue is packed with actionable ideas, intriguing interviews, and impactful case examples that''ll help you show what your mission means, and why it''s important. >>Read >>Read the September 2014 issue!

Issue 69

5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Online advocacy can be harnessed to drive measurable outcomes using various outcome indicators.

Action 159

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! And you need one if you want to avoid spinning your wheels on the way to a crushing defeat (or at least a lot of wasted time) for your organization and your issues. A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. Nonprofit Marketing advocacy campaign digital strategy Social Media for Nonprofits

11 Hispanic and Latino Organizations Everyone Should Know


Across America, Hispanic and Latino organizations are leading the way in every realm, including advocacy, education, healthcare, and social services. They provide national leadership on key issues that affect Latino participation in our political process, including immigration and naturalization, voting rights, election reform, the Census and the appointment of qualified Latinos to top executive and judicial positions.

How a Leading Nonprofit Used Social Media to Create a Digital Advocacy Movement

Connection Cafe

His speech would be the first speech entirely dedicated to the issue of slavery given by a major world leader since Abraham Lincoln. Not only was President Obama’s speech a major milestone for the 36 million people in slavery today, the human rights community, and countless others, but it was also a win in the digital advocacy front. You can still run a successful advocacy campaign. Nonprofit Marketing #bbcon digital advocacy movements Social Media

How the Parkland Students are Changing the Rules for Advocacy Nonprofits

Connection Cafe

In the nonprofit advocacy world, we’re used to having to fire people up. As the idea of a school walkout and the March for our Lives took shape, advocacy organizations like Everytown for Gun Safety offered to help with logistics and planning , but the students themselves still led the work. On the internet, no one knows you’re a dog – or that your highly effective advocacy campaign is run by teenagers.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. Replacing generic sign up forms with petitions that supporters can sign is popular with nonprofits in the advocacy field. There’s no secret trick to instantly improving digital engagement for nonprofits.

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Why Advocacy Organizations Must Keep Sustainers Top of Mind During EOY Fundraising

Connection Cafe

As we enter the EOY fundraising season, especially for any issue advocacy organization that will see stark changes as the result of the election, one thing that should be top of mind is your sustainer program. Instead, you should concentrate on maximizing your EOY donations, especially from new sources, by very clear and mission-focused advocacy messaging in your fundraising appeals.

Mind 168

NetCentric Advocacy: Celebrities have favorite issues. (Govcom issue map crawling

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « Worth a look: Social Data in images | Main | Communicaiton Coordination in the middle of Choas » January 08, 2008 Celebrities have favorite issues. Govcom issue map crawling I love to see these information maps presenting unique windows on large sets of data.

Issue 40

Issue 8 of NTEN:Change: The "Collaboration" Issue


This issue of NTEN:Change takes a look at the various aspects of collaboration that nonprofit leaders should consider: benefits, tools, examples, pitfalls, and organizational "readiness.". In the current issue you'll find: " Feature: 6 Guiding Principles for Campaign Coalitions ," by Tom Novick, Michael O'Loughlin, and Jonathan Benton, M+R Strategic Services. "Collaboration" is a word that comes up quite a bit in discussions about nonprofit strategies and nonprofit capacity.

Issue 43

Our EveryAction Hero: Rock the Vote


Censored musicians, rappers, and record producers began to push back and create a movement to organize young people who would care about this issue. One of the largest hurdles they found was the gap between youth who were passionate about the issue and youth who were voters. Here came the idea that if we want to have an impact on the issues we care about, such as censorship, we need to build the political power of young people.

Get Strategic in 2018: Turn Your Advocacy Supporters into Donors

Connection Cafe

Advocacy organizations are often lucky enough to have some of the most passionate supporters among all nonprofits. Of course, though, it’s the dollars that keep advocacy organizations running. While they can immediately connect how donations to a cancer organization will fund cancer research, it’s trickier for them to guess where the money goes in an advocacy organization. There’s no reason advocacy organizations can’t see the success with DIY Peer-to-Peer fundraising.

GUIDE: Voter Registration Campaigns for Nonprofits


For nonprofits which engage in advocacy around civic engagement or political issues, voter registration drives are a great tool for activating your volunteer base, deepening relationships within your community, and increasing local democratic participation.

Our EveryAction Hero: Texas Watch


Texas Watch is a nonpartisan citizen advocacy group founded in 1998. With the Texas legislative session currently in progress, I called Tara Lee, Development Director of Texas Watch to talk about current policy issues and how they work to bridge the divide between their community and the political process. Our core issues are fighting for safety, justice, and accountability. We’re able to plan ahead and put more of our efforts into our advocacy and community engagement.

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The 14th issue of NTEN: Change is Out - "Fundraising in the Digital Age"


The 14th issue of the NTEN: Change journal is out, and this quarter is all about fundraising. This issue is packed with actionable ideas, inspiring interviews, and tips that your organization can use to get ready for the end of the year, if not sooner! >>Read >>Read the June 2014 issue! Advocacy bitcoin change journal crowdfunding E-mail Fundraising International Leadership mobile Mobile overhead Strategy sustainability Fundraising

Issue 67

8 Organizations to Support this Black History Month


The Urban League of Portland was established in 1945 making it one of the oldest African American service, civil rights, and advocacy organizations in the region. Just this month they held a day of legislative action bringing together members of the community to hear from legislators on bills currently in session and for the opportunity to elevate their voices on issues concerning the community. Since then, the organization has evolved to address policy issues as well.

The 12th Issue of NTEN: Change is Out - "Outcomes & Impact"


That’s why we’ve focused this entire issue on nonprofit impact. Advocacy annual reports Community data Data data analysis evaluation Fundraising impact International Leadership nonprofit leadership nonprofit technology nptech Organizational Culture outcomes Policy storytelling Strategy transparency Communications Fundraising IT Staff Program The true test of any nonprofit is to demonstrate impact. But the first test is to set up a way to measure it.

Join the ‘Advocacy Action Then Donation Ask’ Bandwagon

Connection Cafe

I love the smell of a well formatted advocacy thank you page in the morning. Especially when the thank you page is not only thanking me for taking action, but suggesting I share the advocacy action with my friends using social media… AND starring a bold fundraising ask, too. Here are three other folks who have joined the advocacy-action-then-donation-ask bandwagon… DENNIS McCARTHY.

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[Guide] Creating Video for Nonprofits


We chatted with digital strategist Yash Mori for insights on creating video for nonprofits, campaigns, and advocacy organizations. If you’re making an issue-focused video, show the people who are being affected by the issue. It really comes down to this: How do you tell your story where you're selling not just yourself but a vision for your organization or your issue-based campaign? That is so crucial when they’re talking about how certain issues affect them.

Guide 105

Does Your Institution Have an Advocacy Policy?

Museum 2.0

I took the issue to the board, and we agreed that we need to develop some kind of advocacy policy to be able to answer these phone calls with confidence. Our board/staff advocacy task force is meeting this Friday to get the work started, and so I'm curious: has your organization tackled this question? How have you addressed the challenges and opportunities to raise your institutional voice on local issues? Our museum has a growing advocacy component to our work.

Maid Serives, Nail Salons, Taxi Cabs, Issue Groups and Complex Problems for Organizing Change.

Network-Centric Advocacy

The world of issue organizing is joining the ranks of barber shops, landscaping, maid services, truckers, taxis, newspapers and nail salons. The life-cycle of a movement usually starts as an issue emerges inspiring individuals to act and organize. The basic barriers to entry and the overhead with being a political issue group have gone down toward zero. Political and issue organizing is a complex and chaotic environment in which we want many or all organizers to survive.

Petition Apple to Support Nonprofits

Amy Sample Ward

You can also join the conversation on Gizmodo about the same issue, “Why Does Apple Make Donation Apps So Hard?&#. campaigns issues advocacy apple donations mobile petitionThanks to the leadership and quick acting of Beth Kanter and Sue Anne Reed, there’s now a petition is up on Care2 focused on the fact that Apple’s iPhone app policy does not allow nonprofits to gather donations via the mobile phone platform.

The 13th Issue of NTEN: Change is Out - "Competitive & Innovative Nonprofits"


The articles in the March issue of the NTEN: Change journal capture stories of nonprofits in transition; they’re transforming from one stage to another, using technology to fuel their campaigns, initiatives, and to optimize their day-to-day work. >>Read >>Read the March 2014 issue! She is the real farmer that brought inspiration to this issue – even age-old farming practices can be revitalized for broader community impact.

Our EveryAction Hero: Healthier Colorado


I had the opportunity to chat with Communications Director, Ryan Sims, on engagement strategies, creating personal connections with your audience, and how Healthier Colorado marries organizing and advocacy through EveryAction. We started out in response to local funders who saw an opportunity for more advocacy at the state level. With the rollercoaster of issues surrounding health care, how do you keep your audience engaged and ready to take action? everyaction hero advocac

Social Media’s Double-Edged Sword Can Cut Your Way Twice

Connection Cafe

Take for example social media engagement for political and advocacy campaigns. On the other edge, the response, be it supportive or negative, that you get to your outreach provides deeper insights into how people think about your issue(s) and/or candidate(s). With it, we can prompt people to talk about our issue(s) and candidate(s). If you want to learn more about how people who are against you think about your issue, use their hashtags and tag their influencers.

What's the future of online advocacy?

Connection Cafe

Several organizations who use Convio's Advocacy product had a stimulating discussion yesterday here at the Convio Summit about online advocacy and what the future of the field is going to look like. Oversimplifying, I'd say that people fell into two camps: Traditional Online Advocacy - where a constituent sends an electronic communication to the decision maker, who is often a legislator. Let's continue this discussion - what do you think the future holds for online advocacy

NetCentric Advocacy: DoGooderTV-Contest

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. How do advocacy groups and issue folks use video to sell their story ? How do advocacy groups and issue folks use video to sell their story ?