An Integrated Approach to Audience Engagement

Media Cause

Over the course of my career, I’ve sat on nonprofit advocacy, fundraising, and communications teams—all in an overall digital engagement capacity. What’s wonderful about advocacy’s role in our favorite funnel is that it has a role in each and every step.

5 Benefits of Integrated CRM Payment Solutions for Nonprofits

Saleforce Nonprofit

And Salesforce has partnered up with FinDock to bring nonprofits a payments solution that integrates with your end-to-end fundraising platform. Keep reading for five major benefits of this holistic payment solution integrated with Salesforce. Create Your own Integrated Giving Pages.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

By: Stu Manewith, Director of Thought Leadership and Advocacy at Omatic Software. The 3 Cs of Nonprofit Data Integrity. Data integrity can be boiled down to three Cs — currency , cleanliness , and completeness. Director of Thought Leadership and Advocacy at Omatic Software.

Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

501c3’s can’t do advocacy, it’s not allowed. ” In other words, not all advocacy is lobbying — and not all lobbying is prohibited. In fact, depending on a 501c3’s annual expenses, a nonprofit could spend 5% – 20% of it’s annual resources on direct advocacy or lobbying.

VolunteerHub’s integration with Salesforce Dramatically Impacts Miriam’s Kitchen Bottom-Line

Volunteer Hub

Miriam’s Kitchen is using VolunteerHub to recruit volunteers, engage corporate partners, and positively impact its bottom-line while increasing impact through the software’s integration with Salesforce.

Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers.

Fund 56

How To: Social Media Integration


So, everyone wants to integrate their online communications. This post is all about how you can integrate your social campaigns into your website AND make them trackable. Effective social media integration is time consuming, and unless your org is powered by volunteers, paying your employees costs money. But by far, the hardest part about integrating social campaigns with your website is getting all the players involved to play nice and agree on the campaign’s goals.

Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. Despite a long history filled with decades of analog advocacy, NPCA embraced one very important maxim: modern advocacy requires the right tools in order to be successful.

Advocacy Campaigns: 5 Essential Tools to Support Your Cause


Advocacy campaigns are an innovative way for nonprofits to engage their current supporters, attract new audiences, and fulfill their mission at the same time. Advocacy software comes in a variety of solutions , from messaging tools to bill tracking software. Digital Advocacy Tools.

Cloud Integration Solutions – What’s the Deal?

Connection Cafe

Okay, now what is an integration solution? Data integration is the process that consolidates data from different sources into a united and cohesive environment, typically a database ‘system of record’. Nonprofit organizations today have a great need for data integrations.

Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Integration of CRM and CMS January 14, 2009 If there are two acronyms that are at the center of nonprofit communications, it’s these two, CRM (Constituent Relationship Management – and I’m making this broad enough to include fundraising) and CMS (Content Management System). First, the what – what to integrate? Integration.

Show Off Your Brand To Maximize Your Integrated Campaign

Connection Cafe

The end of year fundraising has wrapped up and many of you are … Advocacy Fundraising fundraising Integrated Marketing Membership Retention Nonprofit Branding

How To Find the Right Database For Social Justice and Advocacy Nonprofits


For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. Built-in features such as a variety of phone tools, text campaign integration, and a mobile canvassing app ensure that the organizing team can accurately track and report on their work. If you're looking for a CRM that fits the unique needs of social justice and advocacy organizations, or just wondering how yours stacks up - click below!

Living Case Studies: Integrated Social Media Strategy for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

This year I’m more of a guide on the side and helping to surface the knowledge and experience in the room. This approach produces rich learning. This week I did a social media training for a cluster of the foundation’s sustainable agriculture grantees. Here’s some notes on what I learned integrated social media campaigns as well as the process that prompted these insights. Living Case Studies: Social Media and Sustainable Agriculture.

Innogive Conference: Panel Integrated Mobile/Social Strategy for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I just finished moderating a panel on the topic of social and mobile integration. In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. We started off with the question of why nonprofits must attention to mobile and integrate it into their communications tool box. Have a strategy that is integrated with all your communications channels and supports your objectives.

Case Study: Inside an Integrated Holiday Fundraising Campaign


In addition to combining the traditional tried and true with experimental techniques, we have seen four different approaches to online fundraising integration. If you can achieve all of these at the same time, bravo because for most nonprofits, integration is a goal with many challenges. Some say on/off integration is synching the communication to have the same message, graphics, etc. Keep on integrating. Ali Cherry, Beaconfire. [Ed.

How to Milk It: Integrating Social Media with Direct Response


BUT, how many of you are truly integrating social marketing and direct response to get the most out of both? You can make these work together when you have a socially enlightened view of your email audience, which is one of the key topics we will be discussing on the Care2 webinar " How to Milk It: Integrating Social Media with Direct Response."

How to Run a Successful Multi-Channel Advocacy Campaign… With Tight Resources and a Small Team


Care2 recently launched a month-long integrated advocacy campaign to empower women and girls. We spoke to Kelsey Bourgeois, Care2’s Advocacy Communications Specialist, to learn more about the key lessons she took away from spearheading this successful integrated campaign The budget and time-conscious campaign engaged and activated millions of people via online petitions, social media and other digital channels.

Webinar: Cutting Edge Integrated Social Media Strategies


And if you're not using an integrated approach, with email as part of that strategy, you're probably missing out on some huge opportunities to develop deeper engagement, identify superactivists and superconnectors, and use a network-centric approach to grow and cultivate your community more efficiently. Cutting Edge Integrated Social Media Strategies When: Tuesday, September 28th, 2010 at 1:30 PM Eastern Time.

Crowdsource This… and That: Getting Creative with Crowdsourcing Strategy (Internet Advocacy Roundtable, April 2013)


April''s Internet Advocacy Roundtable featured speakers who’ve used crowdsourcing in some very creative ways to great effect. Watch April''s Internet Advocacy Roundtable: "Crowdsource This… and That: Getting Creative with Crowdsourcing Strategy" to hear insights on crowdsourcing from some very smart people doing very interesting projects. Crowdsourcing IAR Nonprofit Events Online Advocacy Trends nptech Crowdsourcing is all the rage.

Brett Meyer on Getting Started With QR Codes for Nonprofit Organizations: NonProfit Times TV Interview


You can watch the entire broadcast for the latest from NPTV online here , and watch the in-depth interview with Brett about QR Codes below: Advocacy Community integrated campaigns integrated marketing Mobile mobile advocacy mobile campaigns qr codes Web Sites CommunicationsThe latest broadcast of NonProfit Times TV includes a feature-lenght interview with NTEN's very own Brett Meyer.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Aside from fundraising and digital tools, EveryAction also is a leading provider of nonprofit advocacy technology. Use a powerful Facebook Ads integration. It's fully integrated with Wealth Engine.

Advocates 7X More Likely to Give, but Why?


The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success. Integrate a fundraising appeal. Integrate Actions and Appeals. Advocacy Blackbaud Sphere Advocacy fundraising Online advocacy Online Fundraising

Giving 190

Join WVU for Integrated Marketing Degree Information Session - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Chad Mezera ( or 304-293-3505 x5415) Post a Comment | by Share Article in Integrated Marketing , Misc.

Cutting Edge Integrated Social Media Strategies: Download the Presentation


Yesterday, Care2's webinar on Cutting Edge Integrated Social Media Strategies highlighted the importance of developing integrated campaigns that not only use email, direct mail and telemarketing, but key social media channels such as Facebook and Twitter. Alan Rosenblatt of the Center for American Progress Action Fund discussed how they organize their social media champions via Twitter lists and the positive impact it's had on their advocacy.

How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Leslie Crutchfield and Heather McLeod Grant suggest that “[a]n organization… has to walk a tightrope of building the skills necessary to engage in advocacy, while continuing to provide services (or vice versa).”[1]

The 2019 Best Nonprofit Conferences Calendar


Now they are an integral and critical part of our organization’s operations, on par with fundraising, communications, and other core functions. The IMPACT Conference is historically the largest national gathering of student leaders, administrators, faculty, and nonprofit staff committed to engaging students in service, activism, politics, advocacy, and other socially responsible work. Bridge to Integrated Marketing and Fundraising Conference. It's finally here!

How a Leading Nonprofit Used Social Media to Create a Digital Advocacy Movement

Connection Cafe

Not only was President Obama’s speech a major milestone for the 36 million people in slavery today, the human rights community, and countless others, but it was also a win in the digital advocacy front. Here are 3 major components to our campaign’s success: Social activation: We worked hard to make sure social media was integrated throughout the entire campaign. You can still run a successful advocacy campaign.

Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth Kanter

Integrating social media into your nonprofit’s event can help you engage with your organization’s audiences AND help get better results. Whether your event is hybrid offline/online event or virtual, one way to think through a strategy for events is a simple: Before, During, and After. I queried nonprofit colleagues, asking for their best advice. John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page.

11 Hispanic and Latino Organizations Everyone Should Know


Across America, Hispanic and Latino organizations are leading the way in every realm, including advocacy, education, healthcare, and social services. Founded in 1981, NALEO Educational Fund achieves its mission through integrated strategies that include increasing the effectiveness of Latino policymakers, mobilizing the Latino community to engage in civic life and promoting policies that advance Latino political engagement.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. Start by joining the webinar I’ll be presenting this Wednesday at 2 PM Eastern through Blackbaud, where we’ll walk through the process of conceiving and implementing a digital strategy for practical advocacy.

Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013


Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. Paul Habig is Executive Vice President/Creative Director of SankyNet, a marketing company that specializes in integrated fundraising and communications for nonprofits. She directs Food & Water Watch's Online campaigns, as well as overseeing the integration of multi-channel fundraising and advocacy efforts.

APIs for Social Media Integration and More: A Gentle Introduction for Nonprofits


Advocacy and Political Groups. By Chris Dumas, Product Manager, FirstGiving. Websites today are often full-blown applications. Even if you're using a content management system like WordPress or Drupal, by incorporating APIs, you can further enhance built in app-like functionality to create a highly customized experience. What are APIs? API stands for Application Program Interface, and has become known for, in large part, facilitating the Web 2.0 world. So what is an API, really?

API 68

Webinar Recap: The Social Website: Integrating Social Media into Website Design and Function


In our webinar "The Social Website: Integrating Social Media into Website Design and Function ", Debra Askanase explained that social media is the democratization of information. The Social Website: Integrating Social Media into Website Design and Function" , explored the whys, whats, and hows of integrating social media into nonprofit websites. They also stressed the importance of examining your goals for integrating social media into your website.

Webinar Recap: Connecting Advocacy to Fundraising


On Tuesday, Care2’s Justin Perkins moderated the webinar Connecting Advocacy to Fundraising for Maximum Impact. Integrate advocacy and fundraising. Tags: Online Advocacy Online Fundraising Steve Daigneault, former Internet Director for Amnesty International, and Blackbaud’s Mark Davis discussed how activists on nonprofit’s email list are seven times more likely to donate money to organizations than non-activists are.

5 Ways to Use Data Storytelling for Advocacy

Tech Soup Blog

Sometimes, it requires taking a step back to gain perspective on all the different ways data storytelling can enhance advocacy efforts. A neat aspect about some data visualization tools is the ability to collaborate and integrate with other platforms. Silk's publishing platform allows you to integrate different mediums into your project. Establishing those answers is essential to determine your advocacy or fundraising strategy.

Our EveryAction Hero: Rock the Vote


One is doing advocacy around ensuring voting rights and access to democracy work for young people. Rock the Vote uses EveryAction forms for event sign ups, advocacy, and finding your elected officials. Since we can also see what types of advocacy actions our audience is engaging with we know what issues matter most to them. I heard you integrated it with EveryAction as well? Rock the Vote has been mobilizing the youth vote for almost 30 years.

Responsive Mapping Techniques And Mobile Geolocation


Data Infrastructure Integration & APIs Mobile mobile advocacy mobile mapping mobile optimization mobile program delivery nonprofit technology nptech Open Source Strategy Web Sites Communications IT Staff Content delivery in the future will happen less and less through a traditional web browser and you need to prepare now. By now, you may be tired of hearing about how important it is to think about “mobile”. For one thing, it’s a huge topic.

Funding Services AND Advocacy: The Smart Choice for Grantmakers

Beth Kanter

Funding Services AND Advocacy: The Smart Choice for Grantmakers – guest post by Aaron Dorfman, National Committee for Responsive Philanthropy. Some grantmakers shy away from funding advocacy, preferring instead to fund direct services. NFP described an advocacy approach that incorporated both grass-tops and bottom-up advocacy. billion in benefits for families and communities after spending $231 million on their advocacy.

No Engineer or Cartographer Required: Harnessing the Power of GIS Just Got Easier for Your Nonprofit


That's because you already know advocacy work involves matching your grassroots members and volunteers up with the elected officials they can influence. We'll be presenting a webinar on using public data like legistlative districts, census data, and other geographic-based information to better target your nonprofit's advocacy and fundraising efforts next month: Learn more and register here: Geographic Gap Analysis:Leveraging Census, Open, and Proprietary Datasets for Fundraising.