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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers.

Advice 98
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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

1) Use a top-rated Content Management System (CMS) platform. Tablet and mobile website layouts should be similar and on mobile, blocks of text texts should be followed by an image rather than text and images being displayed side by side. Is your content per page the right length and does it include relevant keywords?

Websites 300
professionals

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How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. .&# I received a review copy from O’Reilly.

Advice 119
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Check text, image, and button sizes to ensure everything is legible and easy to tap on a smaller screen. Fostering a culture of collaboration.

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4 ways your site should support year-end virtual fundraising

EveryAction

Make full use of your blog content. Make full use of your blog content. In the era of virtual fundraising, content is king. Digital content, including blog posts, videos, interviews, and constituent stories, will help to: Engage supporters and keep your organization on their minds.

Virtual 190
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New year, new social media plan: Using data to inform our strategy 

Candid

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). In 2023, we experimented with different types of content like open-ended questions and graphics. You also love a nice chart.

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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

Content 119