The Death of the Open Metric (and other freak outs)
sgEngage
AUGUST 10, 2021
Tracking opens as the sole metric for engagement is no longer accurate. So, how to we reframe around new privacy policies and technology? Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? What Apple’s privacy changes mean for email open rates. zachlmoss Twitter thread.
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