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The Death of the Open Metric (and other freak outs)

sgEngage

Tracking opens as the sole metric for engagement is no longer accurate. So, how to we reframe around new privacy policies and technology? Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? What Apple’s privacy changes mean for email open rates. zachlmoss Twitter thread.

Metrics 113
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Data capabilities: Learn what metrics the tool can track, along with reporting functionality.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. It’s for this reason that nonprofits have been slow to adopt LinkedIn Ads.

Linkedin 361
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How to Make Analytics a Priority – Finally!

Association Analytics

This will drive adoption of being a data-driven organization. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. This will save time and money.

Analytics 169
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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Is the technology popular in the market? Does the platform allow for staff adoption and collaboration between teams (i.e. Choosing the right CRM system for your nonprofit is more than just a technology decision.

Metrics 261
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Technology. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Assessment and Adoption of Sales Methodologies. Conversion Rates. Operations.

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Getting started with AI-driven fundraising: crash course

Candid

If efficiency, technology, and smarter fundraising have been on your nonprofit’s radar, you’ve almost certainly encountered artificial intelligence (AI). . Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions.

Course 130