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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates. It considers factors like giving history, demographic data, and communication preferences. They generate data-driven donation asks. They can also split based on demographics and communication preferences.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Generation Z (Born 2001–Present, Currently Ages 13 and Younger). Generation X (Born 1965–1979, Currently Ages 35–49).

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Advancing racial equity for effective environmental grantmaking 

Candid

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. In 2017, early adopter nonprofits began launching Amazon Skills. Demographic Shifts Worldwide.

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Is the Higher Education Pipeline Shrinking or Just Taking a Nap?

sgEngage

As birth rates decline and populations age, the effects on enrollment numbers, funding, and institutional sustainability become increasingly pronounced. Let’s explore how these two factors impact higher education and the potential strategies institutions can adopt. How is the perceived value of a college degree changing?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate. likes, comments, and follows) Email open rates and click-through rates SEO performance (e.g.,

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