M+R

APRIL 24, 2024

Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Ireland Metrics 69

.orgSource

APRIL 1, 2024

Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Our own platform,orgWorx connects you to seasoned association professionals. This is not a one-and-done activity. You can’t know, what you don’t know. But—you can’t know, what you don’t know.

Trend 221

Trend Influence Taxonomy Associations 221

Nonprofit Tech for Good

APRIL 13, 2020

By Erin Booker , Head of Content at Funraise , a fundraising platform built for fundraisers by fundraisers with 20+ third-party integrations. And Twitch, the most popular livestream platform, with 15 million daily active users. But DO open up a whole new communication channel with bulk emails. 1) Facebook Fundraising.

Integration 363

Integration Alexa Paypal Virtual 363

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) What platforms are most effective in tapping different target audiences and what are your largest and most engaged channels?

Gift 207

Gift Consultant Audience email 207

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 295

Storytelling Digital Channel Profile 295

Qgiv

NOVEMBER 17, 2022

This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. From online donation forms to auction software, peer-to-peer platforms to text fundraising, there are plenty of fundraising tools that will help you raise more money for your mission.

Platform 52

Platform Guide Fundraising Nonprofit 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

Los Angeles 101

Los Angeles Audience Google Channel 101

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Data is an important connector.

Collaboration 221

Collaboration Marketing Integration Trend 221

Candid

MAY 14, 2024

There are a few specific things you ‘ll want to check to make sure they’re both accurate and consistent across platforms. It’s good to keep this updated regularly because that indicates to your audience that you’re actively posting updates. These include: Profile picture: This is likely your organization’s logo.

Social Media 59

Social Media Media Social Profile 59

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. How familiar or comfortable are they with the causes or issues you address?

Video 105

Video Support Tips Audio 105

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

Audience 82

Audience Tips Fundraising Social Media 82

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies? Voice Assistants As A Fundraising Channel.

Voice 72

Voice Activities Active Activism 72

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. Review the platform’s Promotions Guidelines so your contest is all buttoned up.

Facebook 267

Facebook Los Angeles Online Effective 267

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

TechImpact

JUNE 18, 2014

When weighing their options, volunteers are looking at a nonprofit’s website, seeing whether or not they have a blog, an active Twitter feed, or how many followers on Facebook they have. Through this interface your nonprofit is engaging with the community influencers who have the best chance to engage a large audience. Make it easy.

Content 136

Content Platform Volunteer Marketing 136

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. As a designer, I can attest that organizations need real experts to communicate with their audiences. Strategy is vital. Ultimately, any advertising spend is better than no spend.

Benefit 64

Benefit Marketing Change Time 64

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

Story 104

Story Guide Support Analysis 104

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Create social media posts based on your existing platforms. Demographics.

Game 52

Game Marketing Change Tips 52

Nonprofit Tech for Good

MARCH 21, 2019

One of the biggest misconceptions of social fundraising is that it just means to be active on social media using your nonprofit account. The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels. However, this isn’t entirely true.

Practice 272

Practice Fundraising Online Social 272

Nonprofit Tech for Good

FEBRUARY 12, 2021

The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned. But unlike monthly giving programs, spare change donation amounts vary from month to month, and directly correspond to every-day activities. Use a multi-channel approach.

Effective 278

Effective Fundraising Nonprofit Channel 278

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

Calendar 277

Calendar Social Media Content Media 277

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

EveryAction

JUNE 21, 2023

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Later, that information can be used to target the most active and educated supporters and get them involved.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

AccelEvents

JUNE 17, 2020

As planners all over the world move their events online or to a hybrid format, the use of virtual event platforms continues to grow. These platforms can help event planners and organizers market and host a virtual event, like a conference or a trade show, that delivers the same quality and value as a live event.

Virtual 52

Virtual Platform Experiment Registration 52

AccelEvents

JUNE 17, 2020

As planners all over the world move their events online or to a hybrid format, the use of virtual event platforms continues to grow. These platforms can help event planners and organizers market and host a virtual event, like a conference or a trade show, that delivers the same quality and value as a live event.

Virtual 52

Virtual Platform Experiment Registration 52

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

Social Media 52

Social Media Media Guide Social 52

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Segment your advocacy asks.

Digital 130

Digital Advocacy Fundraising Channel 130

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

Storytelling 45

Storytelling Audience Channel Story 45

sgEngage

JULY 18, 2023

With all the hype growing around this new social media platform, you’re probably asking how it might be useful in your fundraising strategy and whether you should jump on the bandwagon. Threads is a social media platform where users can post their thoughts, opinions, and reactions in 500 words or less.

Hype 74

Hype Fundraising Social Media Platform 74

Top Nonprofits

NOVEMBER 9, 2021

Market Your Gala Through Multiple Platforms. Plan Engaging Virtual Activities and Performances. Activity coordinators. Activity coordinators recruit speakers and presenters, plan the logistics of activities (such as procuring items for your auction), and otherwise determine the details of your gala’s programming.

Virtual 105

Virtual Nonprofit Stream Channel 105

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Greater Giving

MAY 11, 2023

An opportunity drawing, also known as a raffle or a prize drawing, is a type of revenue enhancing activity in which participants purchase tickets for a chance to win a prize. Choose a Prize for Your Opportunity Drawing To attract participants and maximize ticket sales, choose prizes that are highly desirable and relevant to your audience.

Raise 72

Raise Sponsor Social Media Law 72