Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Marketing Strategy Sponsor 81

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

Nimble AMS

SEPTEMBER 26, 2022

Before assigning values to create your formula, it’s important to narrow down and choose which activities you want to score. What activities matter the most to your members? . What activities are important to prospective members? . What activities are vital to your association’s brand? . Group similar activities.

Hosting 110

Hosting Metrics Associations Measure 110

EveryAction

APRIL 5, 2023

They can help drive a culture of adoption , which allows leadership to focus on change management activities to ensure you succeed with significant tech shifts. While the C-level and managers will probably lead your organization’s tech selection, you can think of the board as the ultimate executive sponsor.

Technology 186

Technology Change Analysis Tech 186

.orgSource

OCTOBER 31, 2023

Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. How can we give it a makeover without distracting from other critical activities? Learn the steps to maintain that critical confidence from Jake Adler, CTO, American Society for Surgery of the Hand. What’s wrong?

Sponsor 275

Sponsor Associations Law Hype 275

sgEngage

MARCH 15, 2024

Inputs : The resources—financial and non-financial, human, and material—used to conduct an activity. Outputs : The products, goods, or services which result from an activity. Outcomes : The effect of an activity on your mission.

Measure 92

Measure Help Analysis Metrics 92

.orgSource

JULY 25, 2023

AI tools can automate many of the SEO activities that were once outside the realm of more casual users. These are a few of its talents and tricks for putting your words at the top of the queue: AI tools can automate many SEO activities. It’s a phenomenon that every marketer should be watching.”

Team 221

Team Marketing Build Analysis 221

.orgSource

APRIL 1, 2024

This is not a one-and-done activity. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Board and committee members are obvious choices. Feature them on social media, and in podcasts, testimonials, and blog posts. The trick is to be consistent. Take a lesson from QVC.

Trend 221

Trend Influence Taxonomy Associations 221

.orgSource

AUGUST 28, 2023

Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. Use data to make objective decisions based on site traffic, evaluations, sales, professional development activity, focus groups and/or other types of outreach. Watch what is trending online.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

JULY 31, 2020

Fundraising software, like DonorPerfect, can help you track these figures making it easy to determine your return on investment (ROI). This solicitation analysis report is a great report to showcase your ROI as it takes into account how many people were solicited, associated expenses, and the amount raised through the effort.

Goal 300

Goal Fundraising Pledge ROI 300

Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

ROI 52

ROI Analytics Data Help 52

The Sponsorship Collective

APRIL 24, 2024

I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin.

Measure 91

Measure Case Study ROI Studies 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web. It’s time for them to give back.

ROI 241

ROI Integration Question Facebook 241

Eric Jacobsen Blog

SEPTEMBER 20, 2022

Specifically, the book teaches how to demonstrate the value of your initiatives, using a simplified version of the ROI Methodology. Phillips , authors of the book, Show The Value Of What You Do , developed the ROI Methodology in the 1970s and refined it in the 1980s when their first book describing the process was published.

Work 63

Work ROI Law Project 63

Volunteer Hub

APRIL 3, 2023

Listen to the full audio recording VolunteerHub has helped West Houston Assistance Ministries (WHAM) reduce administrative time, grow active volunteers, increase donations, and better engage corporate partners. Volunteer management software is an investment, but, there are grants available for technology and the ROI is worth the cost.

Houston 75

Houston ROI Audio Volunteer 75

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Don’t worry, it doesn’t need to be complicated. Refine (and quantify) your message.

Gift 207

Gift Consultant Audience email 207

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

Nonprofit Tech for Good

MARCH 11, 2022

The beauty of peer-to-peer campaigns is that participants don’t necessarily have to get together to do the activity in person, and they can be added to any traditional fundraising initiative. Any kind of “ a-thon ” is a fit, from running to biking to reading, but you can also get creative!

Fundraising 314

Fundraising Cancer Raise Nonprofit 314

Nimble AMS

OCTOBER 28, 2022

Machine learning based chatbots work to provide immediate support to members, improve your ROI by automating repetitive work, and boost overall satisfaction with your association. Activate Lightning Cross Sell to help your association boost the member experience and drive revenue. Easy membership renewal. Offer member recommendations.

Associations 117

Associations Experiment Help Retention 117

CauseVox

APRIL 29, 2021

Between all the events , phone calls and mailings your plan can bring you and your team back to the most important activities. This is how much you need to raise in other types of fundraising activity during the next calendar year. See this article for more tips on calculating your ROI. List Your Resources. You also need a way.

Calendar 98

Calendar Template Guide Fundraising 98

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. Our fans are engaged, invested, and active. How's that for ROI? They followed through and we dominated AEP's Wall for days.

ROI 94

ROI Facebook Advocacy Social Media 94

NTEN

OCTOBER 24, 2012

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

ROI 75

ROI Measure Project Technology 75

Eric Jacobsen Blog

DECEMBER 17, 2022

Specifically, the book teaches how to demonstrate the value of your initiatives, using a simplified version of the ROI Methodology. Phillips , authors of the book, Show The Value Of What You Do , developed the ROI Methodology in the 1970s and refined it in the 1980s when their first book describing the process was published.

ROI 52

ROI Law Authoring Measure 52

CauseVox

MARCH 11, 2022

With these advantages in mind, if you’re working to raise money for a small nonprofit, we recommend the following fundraising ideas to boost your ROI. Don’t worry, If a walkathon or race isn’t really your thing, you can always opt for another activity that better aligns with your mission. Virtual Walkathons, Races, And More.

Fundraising 80

Fundraising Org Cancer Gift 80

Greater Giving

AUGUST 10, 2023

These press releases act as official announcements about the event, highlighting its unique aspects, guest speakers, activities, and any other newsworthy elements. Media Pitching and Follow-ups: The team actively pitches event stories, press releases, and exclusive interviews to media outlets.

Roles 40

Roles Media Press Sponsor 40

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We found that each new subscriber cost: $2.12

ROI 91

ROI Linkedin Online Analytics 91

Greater Giving

JANUARY 12, 2023

That’s why having a good grasp of your Event Budget and ROI (Return on Investment) matters so much for your fundraiser. Use Your Event Budget for ROI measures. Or maybe you’re hoping to reach a particular goal with donations or fundraising activities. You can measure by impressions or media mentions.

Create 75

Create ROI Pledge Measure 75

Forum One

MARCH 12, 2024

While the increased productivity you can achieve with generative AI may be measured in return on investment (ROI), the larger impact is seen in the day-to-day lives of marketers and content creators who can focus on activities that deepen campaign engagement.

Social Media 79

Social Media Images Video Media 79

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

Does this competition complement our communications and fundraising activities for the year? Tags: Fundraising ROI Strategy agc2 case foundation contests. Does the contest have potential for abusing our community’s trust or frustrating them with a platform that doesn’t work well?

Contest 98

Contest ROI Online Fundraising 98

Whole Whale

JUNE 21, 2023

Company-level Lead Tracking These tools leverage the IP, cookies and network information of visitors to your website to show a top-level view of company activity. Companies are also lead scored by recent website activity. Free CRM level has basic website activity tracking.

Track 52

Track Software Donor API 52

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Wild Apricot

MARCH 18, 2016

How active are you in Social Media? Maybe a better question is, how has your ROI been with Social Media? The first step to turning a great ROI on Social Media is to have a great strategy. Join the Membership Growth Online Summit to hear Amy Sample Ward share her social media strategies.

Social Media 60

Social Media Media Online Social 60

Nimble AMS

AUGUST 8, 2022

Having well-governed analytics also helps elevate companywide strategy and maximize ROI. Of the respondents who do measure their data, their governance activity focused solely on compliance-centered goals. However, according to a Gartner survey, 42% of data and analytics leaders do not measure or assess their data.

Policy 116

Policy Government Adopt Associations 116

Byte Technology

JANUARY 14, 2022

We want to monitor the success of our online campaigns and activity. Through the time allowed in our Flourish monthly marketing service , we worked with Jackie’s team to implement each task. The monthly time bundles include marketing meetings and reporting. We also created the templates for email marketing newsletters and eBlast campaigns.

Marketing 243

Marketing Broadcast Analysis Awareness 243

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? That happens when leaders model and encourage it.

ROI 91

ROI Examples Results Social Media 91

Amy Sample Ward

JANUARY 18, 2010

Day and I’ve been watching the time zones wake up in the US and start Twittering about the various service projects and community building activities everyone is participating in. Is ROI limiting our community impact? ’s focus on community, the idea of ROI doesn’t make sense. Today is Martin Luther King, Jr.

Community 179

Community ROI Facebook Evaluation 179