The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. For nonprofits, an effective call to action is paramount. Email subscriber ask language.

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Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities.

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Bloomerang

OCTOBER 4, 2021

You want to inspire them to take action and feel a certain way after they make their donation. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb.

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Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Check CPC + CTR As you’re auditing the keywords in your ad groups, check to see how your cost-per-click (CPC) and click-through-rates (CTR) are doing.

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Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be Clear With Your Call to Action. Also, don’t be afraid to send follow-up emails to improve your response rates.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

However, I still plan to make my year-end gifts (during Giving Tuesday), but I couldn’t help but wonder about donor fatigue and if there will be any impact on year-end campaigns. . Alison Carlman, Director of Impact and Communications at Global Giving, offers a deep dive into some Global Giving data to find the answer.

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Allegiance Group

MAY 16, 2023

By understanding and implementing these strategies, you can make a meaningful impact on your nonprofit’s digital footprint while maximizing your available resources. Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates.

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Saleforce Nonprofit

AUGUST 5, 2022

5 Ways Brands with a Purpose Make Positive Impact. You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. A purpose-driven company stands for and takes action on something bigger than its products and services. Take CVS Health.

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Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%.

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Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Sending supporters a physical letter they can hold and consider can help build on your online campaign’s momentum and urge supporters to take action. Social media.

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Connection Cafe

JANUARY 30, 2017

As soon as the news broke about this weekend’s executive order banning immigrant entry from specific countries into the US, the ACLU was ready to respond publicly. Is your organization clear on your position and action plan if your cause becomes a major local, national or international issue? Their Impact was Clear.

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Tech Soup

JANUARY 19, 2017

Review your thank-you emails quarterly to make sure the language is personal and fresh, and never miss the opportunity to suggest another follow-up action. If we've learned anything in the past few years, it's that graphics and video make a huge difference in engagement, shares, and response rates. Invest in Social Media.

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Digital Marketing Game Headline 36

Connection Cafe

NOVEMBER 17, 2017

In this article, I’ll define each of these measurements, review what impacts them, and share some easy math tips that are guaranteed to make you smarter than most of the people around you who might be sticking their noses into your email performance data. Click-through Rate: Once again, this is a term with which you’re likely familiar.

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The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. There are plenty of good reasons to tell stories, many of which can positively impact your bottom line. Your landing page copy and images need to be consistent with your ask.

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Care2

AUGUST 22, 2013

What actions do you want people to take? Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. Call to Action. Commentary or Editorial.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2013

These are methods for developing solutions (any type) in service of people. By applying to this approach to web development or any program development or strategy, your nonprofit can more innovative and impactful results. Technique 5: Concept and Synthesis.

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NonProfit Hub

JUNE 20, 2016

Ask yourself—what caused you to take action? The Value: Your success rate skyrockets when you fully understand the process and what your main goal is with the direct mail piece. Think of it as sort of headline or teaser. The Value: Words have the power to invoke action and leave a lasting impression. This is VITAL.

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BoardAssist

DECEMBER 15, 2014

Use the same appeal message and call to action in your mail solicitations, on your web site, and in your email communications – and reinforce your message over and over. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom VERBS matter: Use snappy action verbs that convey action.

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Qgiv

MAY 11, 2021

Important KPIs for your account: CTR (click-thru-rate) is the average number of times a person viewed your ad and then clicked on it. You can find this with a simple formula: CPC = total cost/total number of clicks CVR (conversion rate) is the average number of times a person completes a donation after clicking on your ad.

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Google Grant Rate Headline 52

Classy

APRIL 5, 2021

A fully customized donation page with a compelling appeal and branded call to action can be the difference between converting a visitor or losing a donation. Use high-quality images or graphics to support your call to action. Encourage donors to amplify their impact with a recurring gift. . Incorporate a recurring giving option.

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Campaign Fundraising Strategy Headline 64

Nonprofit Tech for Good

MAY 18, 2020

These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. Driving in-person actions such as adopting an animal . A call to action. Your account must maintain an overall click-through rate of at least 5%. Performance: .

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Nonprofit Tech for Good

NOVEMBER 7, 2020

Read on to learn how the World Food Program USA, Partners in Health, and The Mission Continues have customized one story for different platforms so they can reach more people with their impactful work. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Then, use the description to highlight your nonprofit’s story and the impact of supporting your work. Include one clear and compelling CTA that prompts users to take action. Use action-oriented words to encourage clicks, such as “Donate Now” or “Volunteer Today.”

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NonProfit Hub

NOVEMBER 3, 2022

The more information you require, the more you kill your conversion rate. Give Me One Single, Focused Call to Action. Keep my focus on the task at hand with a clear call to action. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site.

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Nonprofits Source

JANUARY 23, 2023

Or, you can promote educational content related to the positive impact of participating in these programs. For instance, if TechSoup needs additional documentation from you, that can impact your timeline. Strategically place calls to action. Maintain a 5% click-through rate (CTR).

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Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Want to know what platform you should be leveraging to maximize your impact? Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization.

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Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. Or how about measuring the impact of brand awareness? Do you notice a pattern?

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email Marketing Strategy Fundraising 89

NonProfit Hub

JANUARY 18, 2019

No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Without them, copy or headlines can become boring and predictable. Using power words brings out these emotions and triggers consumers to take action that creates conversions. Urgency is effective.

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Tech Soup

JULY 30, 2015

Free advertising can be a fantastic source of extra traffic to your website and help increase your organization's impact, and we'd love to see every single eligible nonprofit apply. It will entail submitting some basic information about your organization and how you will use the in-kind digital advertising to further your impact.

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Bloomerang

SEPTEMBER 12, 2021

If you just had to rate it on a 1 to 10. And if you can’t articulate that, if you can’t really speak to that, then maybe you’re not bringing much value for them and maybe your retention rates are not going to be great. First is your fundraising plan and number two is your impact plan. Next, your impact plan.

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Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. Or how about measuring the impact of brand awareness? Do you notice a pattern?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

Media Impact Funders New Site, Data Tool, and Reports. Media Impact Funders has just launched a new site where you find data on grants made by funders to support media and curated list of research reports covering trends and projects of interest to Media Funders. The Glasspockets Site has just been relaunched.

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Connection Cafe

AUGUST 23, 2017

Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates. Engaging Beyond the Rage-Donation.

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Bloomerang

AUGUST 28, 2021

We’re getting in the action a bit early. I’m going to share some website tweaks to help you boost your conversion rate for online gifts. So, if you want to reach those really big goals, and you were asking me what is one place where I could put some money where I could really see some impact, that would be my advice.

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Video Fundraising Guide Test 77

Nonprofits Source

FEBRUARY 25, 2017

How content marketing impacts search ranking results (and why that matters). How to Increase Email Open Rates! ”. Who cares if your email open rate jumps 15% if you don’t have an integrated marketing plan to support the lead nurturing process? How Content Marketing Impacts Search Ranking Results. Pepsi vs Coke.

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Nonprofits Source

OCTOBER 11, 2017

Another is the need for your content to persuade readers to take an action. A like here, a comment there, and a link back to your site can, with time, have a huge impact on search rankings. But how do we structure content in a way that it is both great and persuades a visitor to take an action? Introduction.

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Have Fun - Do Good

NOVEMBER 17, 2010

Our next phase is really a massive expansion - our vision is to link over five million women within three years into one of the largest action networks for women in the world, and have a communications infrastructure that really unites the women's movement. There are a lot of things that are different from the start up phase.

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