Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The guide below covers the key steps to running a Facebook fundraising ad campaign from start to finish, including set-up, monitoring and evaluating success after completion. 5) Select metrics and monitor campaign performance.

Facebook 242

Facebook Fundraising ROI Virginia 242

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. End-of-Year Fundraising Dashboard.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

Bloomerang

AUGUST 17, 2021

In this blog post, I’ll cover five tips for nonprofits looking to throw their first auctions and how you can start planning for one that will wow your guests and inspire them to take action and support your mission. With that in mind, you’ll want to bring the right people together to pull off this event. .

Tips 117

Tips Guide Fundraising Raise 117

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

CauseVox

APRIL 29, 2021

They’re organized, actionable and tell a complete story of how you’re going to achieve your goals. Want step-by-step guidance for building out your Fundraising Planning Guide and Calendar Worksheet? Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound.

Calendar 98

Calendar Template Guide Fundraising 98

CauseVox

OCTOBER 11, 2021

This guide will help you to outline and develop a year-end fundraising campaign that works for your organization and your donors, specifically curated to your needs in 2021. Is it best to create a monetary goal or one based on impact metrics? Download your #GivingTuesday planning guide. How has COVID impacted your organization?

Guide 73

Guide Giving Campaign Social Media 73

Nonprofits Source

OCTOBER 4, 2023

This ultimate buyer’s guide will cover the essentials of selecting a platform that elevates your initiatives, including: The Fundamentals of CSR Software The Benefits of Leveraging A CSR Platform The Challenges of Using CSR Software What Are Common CSR Software Features? These days, individuals are mindful of where they work.

Software 52

Software Business Guide Companies 52

Nonprofit Tech for Good

AUGUST 9, 2021

LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Every action and interaction that your staff make inside the LinkedIn community helps increase your nonprofit’s brand credibility and exposure. Keep that in mind!

Linkedin 363

Linkedin Practice Social Media Sponsor 363

DNL OmniMedia

DECEMBER 15, 2020

In this guide, we’re going to focus on one of those outlets in particular: email. With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. A clear call-to-action for what you want supporters to do after reading the email. Event Campaigns.

email 52

email Guide Marketing Online 52

Candid

DECEMBER 12, 2022

But keep in mind that there are also free and low-fee tools that you can use to produce an explainer video on your own and at a lower cost. . If you’re venturing into nonprofit video production for the first time, here are four expert tips for how to leverage educational videos to inspire action and create an engaging experience for viewers.

Video 105

Video Support Tips Audio 105

Socialbrite

DECEMBER 13, 2019

Provide a call to action. 4 Whatever else you do in your newsletter, each email you send should include a call to action. A CTA drives your subscribers to take specific real-world actions on behalf of your nonprofit or your cause. Make sure the call to action is clear and simple for it to be effective.

email 52

email Guide Newsletter Rate 52

Media Cause

JULY 11, 2023

Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines. Consistency demonstrates professionalism and commitment and keeps your organization in the minds of your audience. This is key in building and maintaining relationships with supporters.

email 52

email Service Marketing Metrics 52

Nonprofits Source

JANUARY 26, 2023

We’ll break it down step by step, and by the end of this guide, you’ll know exactly how to apply for Google Grants. So that you know what you’re up against, here’s a rundown of the requirements any applicant is expected to meet, as explained by Getting Attention’s guide to Google Grants eligibility.

Application 52

Application Grant Google Guide 52

Nonprofits Source

SEPTEMBER 25, 2023

As a result, these organizations can gain new connections with like-minded businesses and expand their networks. In this guide, we’ll answer the following questions related to corporate giving: What Is Corporate Giving? How to Develop a Matching Gift Program: A Step-by-Step Guide. What Are the Benefits of Corporate Giving?

Guide 52

Guide Giving Grant Gift 52

Connection Cafe

MARCH 10, 2021

Landing pages should be focused, relevant to the ad and its attached keywords, and clearly guide the visitor to take further action on your website. The most important metric you should use when making decisions are conversions. . In Google Ads, conversions are any important action that a user takes on your website.

Grant 61

Grant Google Guide Nonprofit 61

Bloomerang

MARCH 30, 2023

Overall, keep in mind that engagement begins the moment a volunteer first steps through your door and continues through consistent communication and recognition. What are the most important questions to keep in mind? Metrics matter! Without these important metrics, you will be unable to measure your success accurately.

Volunteer 91

Volunteer Strategy Organization Metrics 91

Get Fully Funded

MARCH 2, 2023

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.

Statistics 52

Statistics Stats Program Management 52

AccelEvents

JUNE 24, 2021

In this mega guide, we will take a closer look at the new expectations of the event marketer position, what it means, and how event marketers can adapt and maximize the opportunities that now exist. . Actionable Event Growth Strategies. Actionable Event Growth Strategies. Table of Contents. **. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

Bloomerang

MAY 31, 2022

Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Nonprofits Source

NOVEMBER 27, 2023

Clear calls to action: When site visitors visit your business’s website, you likely want them to complete one of the following actions: buy a product or service, register for an event or class, or donate to your latest fundraising campaign. To help drive conversions, create bold call-to-action buttons throughout your website.

Channel 52

Channel Business Marketing Effective 52

Top Nonprofits

JULY 21, 2021

Guide Your Staff. These leaders can take concrete actions to help set the tone for the entire culture shift at the organization. You might decide to take informative actions like: Taking online courses regarding diversity and inclusion in the nonprofit workplace and sector. Guide Your Staff.

Practice 59

Practice Leadership Nonprofit Culture 59

Qgiv

JUNE 4, 2021

To set your organization up for success, we’ve put together this guide with the basics of virtual fundraising and some event ideas to get the gears rolling: What is Virtual Fundraising? BONUS – See this idea in action! BONUS – See this idea in action! BONUS – See this idea in action!

Virtual 69

Virtual Ideas Guide Fundraising 69

Neon CRM

NOVEMBER 8, 2023

The application for Google Ad Grants will guide you through this! Keep in mind, though, that this is an in-kind donation : Google won’t send you a check. Google provides resources and guides that you can use to get started, track your performance, and adjust your ads if needed. What Can I Get Through Google Ad Grants?

Grant 52

Grant Google Track Guidelines 52

sgEngage

JANUARY 17, 2023

The latest resource from the Blackbaud Institute, Development Plan Toolkit: Your Three-Step Guide to Strategic Fundraising offers a pathway to reaching and retaining major donors: Step 1: Reflect on successes and opportunities. Outline specific actions and the necessary budget to achieve those goals.

Gift 74

Gift Develop Measure Blackbaud 74

DNL OmniMedia

MAY 25, 2022

In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

Allegiance Group

APRIL 15, 2024

In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. Let’s get started! subscribing to your newsletter).

Fund 52

Fund Donor Strategy Search 52

sgEngage

JANUARY 17, 2023

The latest resource from the Blackbaud Institute, Development Plan Toolkit: Your Three-Step Guide to Strategic Fundraising offers a pathway to reaching and retaining major donors: Step 1: Reflect on successes and opportunities. Outline specific actions and the necessary budget to achieve those goals.

Gift 52

Gift Develop Measure Blackbaud 52

Nonprofits Source

OCTOBER 6, 2023

In this guide, we’ll cover the following essentials: Employee Engagement FAQs Employee Engagement Dos and Don’ts Employee Engagement Program Ideas Employee Engagement Plan Template Let’s explore why employee engagement is so critical and how you can promote it on an everyday basis. Unclear expectations, performance metrics, and goals.

Ideas 52

Ideas Practice Roles Leadership 52

Bloomerang

AUGUST 22, 2023

Top features of this fundraising website Individuals can start campaigns on behalf of your nonprofit, helping spread your influence without direct action needed from your fundraising team. View reports such as campaign health metrics, recurring gift volume, and total donations. Manage your campaigns using a convenient mobile app.

Websites 76

Websites Paypal Fundraising Nonprofit 76

Nonprofit Tech for Good

APRIL 10, 2022

Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Achieve

DECEMBER 8, 2022

Use links to lead them to places where they can take action or learn about important updates. . Just make sure to keep your donor base in mind and come up with a challenge that they would be excited to participate in. Lastly, keep track of your engagement metrics and use them to inform your next steps. Your annual report.

Social Media 52

Social Media Relationship Donor Media 52

Nonprofits Source

SEPTEMBER 28, 2023

Instead, while your auction guests still have the event fresh on their minds, take time to send an engaging follow-up email to strengthen their relationship with your organization. By including a call-to-action such as a newsletter sign-up option, you’ll be able to take supporter engagement to the next level. Clear call to action.

email 52

email Template Fund Raise 52

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. A conversion is any measurable action that a visitor takes on your website. Keep in mind, however, that you should measure meaningful conversions.

Grant 98

Grant Google Problem Analytics 98

NonProfit Hub

NOVEMBER 26, 2020

It’s probably one of the most critical metrics you should be studying in 2021. . Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future. Create an action plan.

Retention 75

Retention Donor Online Rate 75

Greater Giving

MAY 25, 2022

This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. According to Getting Attention’s guide to Google Ad Grants , the program “gives eligible nonprofits $10,000 in free advertising credits every month. These recommendations include: 1. Geofencing.

ROI 81

ROI Marketing Strategy Sponsor 81

Classy

AUGUST 19, 2021

He will lead our new product development, keeping the nonprofit top-of-mind. Driving action for the greater good is not just the outcome of our products but the core of who we are at Classy. . From there, see what’s on the minds of today’s recurring donors in our 2021 Recurring Donor Sentiment Report. Meet Eric Pannese.

Product 52

Product Design San Diego Management 52

NonProfit Hub

APRIL 18, 2024

With the rise of social impact as a business metric, companies are more eager than ever to contribute to meaningful causes, yet many nonprofits don’t make the most of this fundraising avenue. If you’re unsure which programs to pursue, consider this your guide. It also estimates that corporate giving increased by 3.4%

Benefit 47

Benefit Donation Sponsor Gift 47