The Modern Nonprofit

APRIL 18, 2023

Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

Bloomerang

NOVEMBER 10, 2023

In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? Follow up on a different marketing channel, such as social media. Keep in mind that donors give because they’re passionate about your mission. Check out this buyer’s guide.

Gift 97

Gift Raise Guide Relationship 97

Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. Here are some ideas to help guide your content strategy and ensure your content is written well and optimized for search—no matter where it lives. Try to include a call to action at the end, i.e., check out our other related resources.

Content 52

Content Channel Search Case Study 52

Neon CRM

NOVEMBER 30, 2023

This can make supporters believe you’re trying to influence their actions (or wallets) by breaking them down emotionally. Be Mindful of Stereotypes and Stigma In nonprofit storytelling, sharing diverse perspectives in your stories means keeping your eyes open for racial or social stereotypes and stigmatizing language.

Storytelling 52

Storytelling Guide Nonprofit Story 52

AccelEvents

JULY 6, 2021

To help, we’ve developed this concise guide to promoting your next online event: How to Plan Your Next In-Person or Hybrid Event. Consider hosting a post-event community through a dedicated channel, like on your event landing page. Not all channels perform equally, so adjust as the data suggests. . Run Retargeted Display Ads.

Guide 95

Guide Virtual Registration Integration 95

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52

Metrics Impact Guide Literacy 52

sgEngage

MARCH 29, 2021

With intentional actions from your nonprofit to express gratitude and connect with supporters, Facebook fundraising offers the first step toward building lifelong philanthropic relationships. When it comes to Facebook Fundraising, we wrote the ultimate guide ! How to Raise Your Relationships with Facebook Fundraising Supporters.

Facebook 97

Facebook Guide Fundraising North America 97

DNL OmniMedia

DECEMBER 15, 2020

In this guide, we’re going to focus on one of those outlets in particular: email. With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. A clear call-to-action for what you want supporters to do after reading the email. Event Campaigns.

email 52

email Guide Marketing Online 52

Twenti - Digital Marketing For Nonprofits

MAY 15, 2020

10 Tips To Improve Your Nonprofits Youtube Channel. An effective Youtube channel can help you spread your nonprofit’s message and increase donations. . This post will provide you with the key tips on what you need to do to have an effective Youtube channel that suits your nonprofit. Have a channel trailer.

YouTube 52

YouTube Channel Tips Social Media 52

Nonprofits Source

FEBRUARY 22, 2024

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. What actions do you want visitors to take on your site? Keep that in mind as well as you continue to build your site. Who do you want to see and interact with your content?

WordPress 52

WordPress Content Strategy Create 52

Allegiance Group

APRIL 15, 2024

In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Let’s get started!

Fund 52

Fund Donor Strategy Search 52

CauseVox

OCTOBER 11, 2021

This guide will help you to outline and develop a year-end fundraising campaign that works for your organization and your donors, specifically curated to your needs in 2021. Learn more about this and how to create the fundraising goal that’s right for you in our guide. Download your #GivingTuesday planning guide.

Guide 73

Guide Giving Campaign Social Media 73

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Use a call-to-action. Just remember to tailor your content to each channel. Get to know your audience.

Video 105

Video Support Tips Audio 105

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Parameters in action. But how can you turn them into actionable insights?

Donor 294

Donor Track Campaign Facebook 294

Nonprofit Tech for Good

FEBRUARY 14, 2019

The guide below covers the key steps to running a Facebook fundraising ad campaign from start to finish, including set-up, monitoring and evaluating success after completion. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 242

Facebook Fundraising ROI Virginia 242

Forum One

SEPTEMBER 20, 2023

Have your KPIs guide you and communicate clearly what your leadership needs to know. Here’s a helpful guide to getting started. Inspire audiences to take action Content and outreach strategy are entwined: How are you proactively reaching out to your target audiences to get them to take action in this last (and busiest!)

Case Study 82

Case Study Content Goal Audience 82

AccelEvents

JUNE 24, 2021

In this mega guide, we will take a closer look at the new expectations of the event marketer position, what it means, and how event marketers can adapt and maximize the opportunities that now exist. . Actionable Event Growth Strategies. Actionable Event Growth Strategies. Table of Contents. **. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

Media Cause

NOVEMBER 3, 2023

To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels. Keep conversations about a project to the main channels of your workplace communication system (Slack/Teams/etc.) Project RACI A project RACI acts as a guiding tool for clear role and task division.

Project 105

Project Communication Management Doc 105

Socialbrite

DECEMBER 13, 2019

2 You can cross-promote your email newsletter through other channels. Provide a call to action. 4 Whatever else you do in your newsletter, each email you send should include a call to action. A CTA drives your subscribers to take specific real-world actions on behalf of your nonprofit or your cause. Cross-promote.

email 52

email Guide Newsletter Rate 52

Candid

APRIL 4, 2023

We’ll also outline four actionable tips you can use to get started. A funder’s personal and meaningful connections with nonprofits play a pivotal role in guiding their giving decisions. 4 actionable tips for growing your nonprofit funder network Now, it’s time to get the conversation started.

Relationship 119

Relationship Build Tips Practice 119

Everyaction

JULY 18, 2018

We created this guide to help you build just that. The Nonprofit Fundraising Strategic Plan Guide explores the fundraising planning process and breaks down each of the necessary elements that will allow you and your team to elevate your next campaign. Bonus: some helpful examples and templates to put this into action now. ).

Guide 108

Guide Fundraising Nonprofit Template 108

DipJar

JANUARY 23, 2023

Diving a bit further, Double the Donation’s matching gift statistics show that: Double the Donation_DipJar_Matching Donations a Nonprofit’s Guide to Doubling Impact_Statistics 84% of donors are more likely to donate once they know a match is offered. Include a call-to-action and link that sends supporters directly to your donation page.

Donation 52

Donation Impact Guide Ratio 52

DNL OmniMedia

JANUARY 17, 2024

In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics.

Game 52

Game Marketing Change Tips 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. In this guide, we’ll provide four tips for marketing your animal-related nonprofit. This will help you build credibility and inspire potential supporters to take action.

Marketing 52

Marketing Tips Influence Nonprofit 52

Qgiv

JUNE 4, 2021

To set your organization up for success, we’ve put together this guide with the basics of virtual fundraising and some event ideas to get the gears rolling: What is Virtual Fundraising? BONUS – See this idea in action! BONUS – See this idea in action! BONUS – See this idea in action!

Virtual 69

Virtual Ideas Guide Fundraising 69

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

Audience 98

Audience Marketing Nonprofit Search 98

Connection Cafe

MARCH 29, 2021

With intentional actions from your nonprofit to express gratitude and connect with supporters, Facebook fundraising offers the first step toward building lifelong philanthropic relationships. When it comes to Facebook Fundraising, we wrote the ultimate guide ! How to Raise Your Relationships with Facebook Fundraising Supporters.

Facebook 49

Facebook Guide Fundraising North America 49

Qgiv

MAY 6, 2021

In this guide, you’ll learn: How Text Fundraising Can Be Used For Small Nonprofits? It’s one of the easiest ways to incorporate an additional giving channel without having to break the bank. Visit our complete guide here. Though you can use them, it won’t stand out in your donors’ minds. Pick a Keyword.

Donation 64

Donation Guide Nonprofit Mobile 64

Bloomerang

JULY 26, 2021

The user experience must be compelling enough to inspire action. Do you have clear, bold calls to action? Keep in mind that a digital-first strategy doesn’t mean you give up on personal touches. Online giving is the fastest growing giving channel per research by M+R. Does the organization look trustworthy? If so, how?

Strategy 142

Strategy Online Fundraising Plugin 142

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

Retention 94

Retention Communication Donor Strategy 94

Greater Giving

JULY 18, 2023

To help, we’ve put together this guide to break down your donor data management into actionable items. Here’s what you can expect in this guide: Gather relevant donor data. Communication preferences: Know which channels donors prefer being contacted on. Use notable dates to guide the opportunities you send.

Data 98

Data Donor History Demographics 98

Nonprofits Source

JUNE 29, 2023

In this short guide, we’ll walk through the four basic steps for marketing your next silent auction: Understand Your Audience Leverage Multiple Communication Channels Incorporate Your Nonprofit’s Branding Feature Your Auction Items in Marketing Materials It can be helpful to turn to previous auction data to inform your marketing strategy.

Marketing 52

Marketing Tips Channel Audience 52

M+R

JANUARY 24, 2022

ICYMI: We released a guide to help nonprofits develop creative that reaches your goals while living your values. It’s how we communicate compassion and outrage and hope, how we turn abstract and complex issues into concrete and immediate action. In many cases, we are asking people to take action on a topic that affects them directly.

Effective 94

Effective Rhode Island Build Demographics 94

Bloomerang

MAY 30, 2023

When nonprofits shift their focus to serving rather than soliciting their donor base, it becomes easier to attract like-minded supporters and build lasting relationships. To start a relationship off on the right foot, remember it is always better to give than receive. Here is where digital advertising campaigns come into play.

Content 91

Content Donor eBook Relationship 91

Nimble AMS

SEPTEMBER 23, 2022

In Tableau’s Building Data Literacy Guide , 80% of employees report they’d stay in their job if they were trained in technology. First , have staff creat e reports and dashboards with simple point-and-click actions. Routine training is key to better skilled and more productive employees. B oard members. Are there ways it can improve?

Literacy 115

Literacy Associations Training Train 115

sgEngage

OCTOBER 17, 2023

Deadlines are amazing at inspiring action. Make sure you contact top donors who haven’t given yet this year to ensure you are top of mind as they plan their year-end giving. Give your appeal some strong legs to stand on by revisiting, refreshing, and optimizing your website , social media channels, and online donation form.

Fundraising 100

Fundraising Donor Celebrate Chicago 100