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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates? Not asking for a second gift unless asked.

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%.

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The Nonprofit Weekly Roundup: Secrets, Emails, and Tips for Better Donor Retention in 2014

Connection Cafe

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. I mean, is it just me or is anyone else a little concerned that donor retention remains a lower priority for nonprofits across the industry? . Donor retention. What’s the deal?

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npNEXT 2013 – Penelope Burk

Connection Cafe

Penelope first came to the attention of senior fundraisers with her revolutionary, best-selling book, Donor-Centered Fundraising , which remains the only statistically-based philosophy ever published on the effect of meaningful communication on donor retention and gift value. Click here to learn more about npNEXT.

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npNEXT 2013

Connection Cafe

Million Dollar Gifts and Donor Loyalty. Research & Trends communication crowdfunding direct marketing donor retention fundraising npNEXT online giving Social Media' Jeff Shuck | CEO | Event 360. Making the Invisible Visible. Una Osili, Ph.D. Director of Research | Indiana University Lilly Family School of Philanthropy.

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The Nonprofit Weekly Roundup: Texting For Good, Killing Your Annual Appeal, and The 2nd Gift.

Connection Cafe

Here are this week’s nonprofit highlights: The 2nd gift. In this post, How to Get a 2nd Gift from New Donors , Joe Garecht shares his 4 step new donor stewardship process to help nonprofits plan beyond the first contribution and get retention rates up past 22.9%. Have You Killed Your “Annual” Appeal Yet ?

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The Best Donation Platforms for Nonprofits

Whole Whale

Founded: 2013 Donately was formed four years ago in partnership with creative agency Fifty & Fifty as the founders realized there was a gap in the online donation software market. Salsa’s benefits are in the data: On average, users see a 74% increase in donor retention, 28% increase in donation growth, and 24% increase in donor growth.