Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%
Connection Cafe
APRIL 3, 2014
We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates? Not asking for a second gift unless asked.
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