Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%
Connection Cafe
APRIL 3, 2014
I work as the Donor Relations Coordinator at Lena Pope , an agency that serves children and families through counseling and education. We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates?
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