How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Start tracking your retention rates.

7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Donor retention is a crucial aspect of a productive fundraising strategy. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. Examples: Make a second gift. List of major gifts given today.


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6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

First-Time Donor Retention: 3 Nonprofit Best Practices

NonProfit Hub

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. The drastically lower new donor retention rate means that focusing your efforts here offers the greatest potential for fundraising success. Donor Retention Featured

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift. Over the past 10 years, donor retention has fallen from 33% to 27%. But…donor retention isn’t one of the top three communications goals for 2014 , according to the report.

Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

million gifts. Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Acknowledgement: Thanking your donors, within 48 hours of their gift, is imperative to sustaining your relationship. Once you have learned the “why” behind their gift, and what is important to them, you can follow-up on any additional activities that were discussed in your conversations.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift. Over the past 10 years, donor retention has fallen from 33% to 27%. But…donor retention isn’t one of the top three communications goals for 2014 , according to the report.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. The average donor retention rates for first-year online-only donors is 22%. If the donor retention trend continues, we’ll eventually end up with donor retention rates under 20%.

Ethical Acts that Increase Donor Retention

Connection Cafe

Consider these tips to increase donor retention: Annual Information: Sharing your annual report—via your website, for example—demonstrates commitment to your mission, increasing donor trust. There are many different requests that can be connected to a gift, including: Designation : Donors often choose the program they want to fund, depending on their passion and/or areas of a campaign that need support. Pro Tip: Create a gift acceptance policy to manage donations.

6 Effective Donor Retention Strategies for Small Nonprofits

NonProfit Hub

This means that your nonprofit must first master the art of effective donor retention. . There are several reasons donor retention is so important for nonprofits: First, it’s much less expensive to ask a donor to give again than to perform enough outreach to acquire a new donor. . Second, when donors give to your organization over time, they’re more likely to increase their contribution amounts and leave gifts in their will. Donor Retention Featured

5 Ways to Use Donor Data to Increase Retention

NonProfit Hub

Pick software that summarizes all-time giving totals, average gift amounts and other key donation data. If donors only ever hear from you when you want a gift, your relationship will feel too one-sided. The post 5 Ways to Use Donor Data to Increase Retention appeared first on Nonprofit Hub. Donor Retention FeaturedThere’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes.

Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts. Roughly one out of every two donors renewed their gifts last year. Getting your donors to renew their gifts is the easiest way to raise money for any nonprofit. What does it take for donors to renew their gifts? Hint: It’s all about the post-gift experience. Train and acknowledge the back office staff members who process gifts.

Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. no contact or gifts in the last 7 years).

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts. The average transaction amount for a first-time gift was $105.81.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving. You’ll have to see what works best for your organization, fits into your communication schedule, and test what generates the highest number of new sustainers (and thus improves your donor retention rate right away).

Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Yet, according to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to 200%. . Every organization needs to increase their investment in stewardship and retention.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%. Adrian Sargeant says “a 10% increase in donor retention can increase the lifetime value of your donor database by 200%.”.

Legacy Gifts: What They Are and How to Get Them

NonProfit Hub

Legacy gifts are typically prepared with a financial planner and are meant to reflect the values and desires of the donor. In most cases, a legacy gift is made upon someone’s death, but not always. And legacy gifts don’t have to be monetary, either. How to solicit legacy gifts. Most nonprofits don’t receive legacy gifts because their donors don’t know that it’s an option. The post Legacy Gifts: What They Are and How to Get Them appeared first on Nonprofit Hub.

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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Donor retention by the numbers: you’ve got questions, we’ve got answers. We use these to determine a net gift value.

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates? These dates have nothing to do with me asking for a second gift, but the give me an opportunity to form a connection and get to know our new supporters as individuals.

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. They’ve shared some very valuable insights below – stuff that get’s right to the heart of the matter – the relationships we have with our donors and how to improve our donor retention rates. This all culminates in “the ask”, which is followed by stewarding the donor’s gift.

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The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

loses 70% of donors after the first gift. And to make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%.These If you want to build a transformational business model that moves your organization steadily forward (not two steps forward; three steps back), then you simply must put more resources into your donor retention strategy – more specifically, your gratitude program. It communicates that the gift will be used immediately.

How to Use Social Media Insights to Drive Patient Engagement and Donor Retention 

Connection Cafe

You can create a camp aign contest that gives donors and patients the oppo rtunity to share their favorite caretaker story to inc rease engagement and lead those to gift consideration. . Healthcare Social Media donor retention healthcare fundraising Patient Engagement Social Insights Social Media for NonprofitsThe modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy.

The Nonprofit Weekly Roundup: Secrets, Emails, and Tips for Better Donor Retention in 2014

Connection Cafe

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. I mean, is it just me or is anyone else a little concerned that donor retention remains a lower priority for nonprofits across the industry? . Here are this week’s retention highlights: Want to know The Secret to Raising More in 2014 ? Donor retention. Nonprofit Donor Retention is Not as Hard as You Think.

Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates. We are seeing how activating and rage-donations are accelerating how people move from a just hearing about the causes they care about to quickly supporting them with a gift. It cannot be stressed enough that these new donors need to be kept engaged, stewarded, and shown the impact of their gifts.

From Year 1 to Year 2: The Importance of Retaining First Gifts

Connection Cafe

One would think that after making such an investment of time and precious funds in these new donors, retention would be a top priority – wrong. According to Chuck Longfield’s research , the average retention rate of a new donor 10 years ago was around 33%. There are several reasons why a donor may choose not to give again, but one complaint that consistently rings true for many first time donors – “I did not feel that my gift made a difference.”. The Trial Gift.

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5 Ways to Drive Donor Retention


Mielcarek created this guide outlining five effective retention strategies to turn first-time givers into lifetime supporters. 1) Consider The First Gift an Acquisition Gift. Once a relationship has been established with a supporter, it becomes time to move into the next stage of giving: a supporter’s next gift, whether that be via a recurring donation, a second charitable contribution, or a membership renewal.

Improve Online Donor Retention with these 5 Proven Follow Up Techniques


Send an email or social media response, whichever directly corresponds to the channel used for giving, which both acknowledges the gift and shows an immediate effect. Leave the donor feeling satisfied that his or her gift made a real difference. 2) Tie Offline Contact Directly to Online Gifts. While you will get some gifts using this technique, you will get more by tailoring gift requests to the donor’s specific motivation for giving.

Nonprofit Fundraising Basics: Matching Gifts


New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. Matching gifts are almost exactly like those chocolate chip cookies. What are matching gifts? Matching gifts are contributions that donors’ employers give to eligible nonprofits after an initial donation has been made.

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Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If In order for donor retention to be a priority, it needs to start with the board of directors. Sargeant said boards often lack the understanding of the three most prominent drivers of retention: satisfaction, commitment and trust.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had. A gratitude or impact report is a special way to report back to donors the opportunities made possible by their gifts. Nonprofit Fundraising Donor Relations donor retention end of year fundraising Facebook fundraising nonprofit Nonprofit Storytelling Social Media storytellingWe have officially crossed the mid-way point of the calendar year!

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Monthly giving has continued its rapid growth, as revenue from recurring monthly gifts increased by a staggering 17%. In fact, M+R found that, “on average, 37% of donors who made an online gift to a nonprofit in 2017 made an online gift again to that nonprofit in 2018. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.”

The Nonprofit Weekly Roundup: Texting For Good, Killing Your Annual Appeal, and The 2nd Gift.

Connection Cafe

Here are this week’s nonprofit highlights: The 2nd gift. In this post, How to Get a 2nd Gift from New Donors , Joe Garecht shares his 4 step new donor stewardship process to help nonprofits plan beyond the first contribution and get retention rates up past 22.9%. I’m a recovering perfectionist. I didn’t choose rehabilitation; it was forced upon me.

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3 Best Practices to Multiply Major Gifts at Your Organization

NonProfit Hub

Major gifts don’t appear out of thin air. Any fundraiser will tell you that acquiring major gifts is a true challenge. If you’re looking for help with major gifts, this article is for you. Major gift donor cultivation is a slow process—think golf, not basketball. Calling mid-level donors with major gift potential to start a dialogue. Phase 2: Solicitation—Set Your Gift Goal and Ask for It. Retention rests on stewardship.

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How can nonprofits improve volunteer retention?

ASU Lodestar Center

Volunteer retention is important in nonprofits because many nonprofits rely on volunteers to provide services. Volunteer retention is the ability to keep volunteers involved in an organization. Retention of volunteers comes from a fulfilled commitment and the hope that they will renew that commitment to the nonprofit. Volunteer retention is important to organizations big and small because volunteers are the manpower providing the service of the organization.

Are Employee Matching Gift Programs Really Engaging Your Staff?

Givinga Blog

It’s common for companies with corporate philanthropy initiatives to have employee matching gifts programs. Organizations match their employees’ donations to charity to increase employee engagement, creating higher productivity and retention, and promoting their status as a socially responsible companies. Some matching gift programs succeed in increasing employee engagement and making employees feel more connected and proud of their company.

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A Small Organization with Mighty Retention Rates: Their (Not-So) Secrets

NonProfit Hub

And the Food Bank of Lincoln , a small-time organization with big-time retention rates, has donors coming in from across the country. Development Director John Mabry humbly attributes their retention rates to their cause. For bigger gifts, Mabry said the Food Bank of Lincoln makes sure to send more personalized notes, some phone calls or a handwritten note from their executive director.

3 Donor Retention Strategies—Compliments of Molly Ringwald, Jessie J and Bruno Mars

NonProfit Hub

His experiences range from fundraising and marketing to PR and grant writing (to name a few), so we thought he’d make an excellent interviewee for a follow-up story for our latest Nonprofit Hub Magazine issue focusing on donor retention. According to Strawhecker, the biggest mistake that nonprofits make after receiving their first gift from a donor is not acknowledging the gift. The end of December brings an apparent break in your fundraising and donor retention efforts.

Major Gift Fundraising: 13 Expert Tips (Nonprofit Tech Carnival)

Donor Search

This month’s Fundraising Strategies & Nonprofit Tech Carnival is all about one thing: major gifts. At DonorSearch, we’ve written extensively about major gift fundraising and the various elements that go into the entire process, from prospect identification all the way through to post-gift stewardship and ongoing retention.

Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019


The Long-Term Value Report takes into account the cost of acquisition, the cost of subsequent solicitation, and retention from year to year. For each fiscal year, you will see helpful metrics like the donor count, the average gift, and the net revenue.

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Key Findings from the 2020 donorCentrics® Sustainer Summit

Connection Cafe

Benchmarking d ata, drawn directly from participant CRMs and standardized to allow for consistent comparisons, included 16 million donors who gave 56 million gifts for a total of $2.3 In FY2019, the median share of donors making sustainer gifts had increased by 5 percentage points to 18% since FY2015. The average sustaining gift has been consistent at $22 for most of the last five years. Retention rates in month 13 for canvass-acquired sustainers reached 48% in FY2019.

4 Tips for Avoiding Monthly Donor Churn During COVID-19 (and Beyond)

Connection Cafe

Economic and personal insecurity can present unique challenges for your monthly giving program but there is plenty you can do to combat loss with simple, feel-good donor retention strategies. Newbies are more likely to reconsider their gifts so solidifying those relationships are top priority. Also, you rarely know a donor’s potential to give so do not limit yourself to only calling donors who make large gifts. If a donor does cancel their gift, notice it!

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What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

Perhaps they ask for their monthly gift support to be put on pause for 3 months. These events can cause a metric like retention or new donor acquisition to swing up and down. Every organization will now have 2020 swings to navigate, so benchmarking important metrics like donor retention or variances by fundraising channel pre-2020 and post-2020 will be critical to understanding long-term donor impact.