Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%.

Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

million gifts. Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Acknowledgement: Thanking your donors, within 48 hours of their gift, is imperative to sustaining your relationship.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Want more donor retention advice?

6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits.

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Want more donor retention advice?

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving.

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.

Legacy Gifts: What They Are and How to Get Them

NonProfit Hub

Legacy gifts are typically prepared with a financial planner and are meant to reflect the values and desires of the donor. In most cases, a legacy gift is made upon someone’s death, but not always. And legacy gifts don’t have to be monetary, either. How to solicit legacy gifts.

Gift 79

Ethical Acts that Increase Donor Retention

Connection Cafe

Consider these tips to increase donor retention: Annual Information: Sharing your annual report—via your website, for example—demonstrates commitment to your mission, increasing donor trust. When a donor restricts a gift, your organization must ensure the money is used appropriately.

5 Ways to Use Donor Data to Increase Retention

NonProfit Hub

Pick software that summarizes all-time giving totals, average gift amounts and other key donation data. If donors only ever hear from you when you want a gift, your relationship will feel too one-sided. Donor Retention Featured

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. p.s. Look out for our upcoming eBook on donor retention.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. Donor retention by the numbers: you’ve got questions, we’ve got answers. We use these to determine a net gift value.

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates?

Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. no contact or gifts in the last 7 years).

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. These three fundraising experts will be speaking about donor retention on Sunday the 23rd at 3pm CT in Room: 214 A/B.

Sound 264

The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

loses 70% of donors after the first gift. And to make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%.These Frankly, I believe developing a robust gratitude program is the most important thing you can do if you want repeat gifts. Gifts.

Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates. It cannot be stressed enough that these new donors need to be kept engaged, stewarded, and shown the impact of their gifts.

Nonprofit Fundraising Basics: Matching Gifts


New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. What are matching gifts?

Gift 159

The Nonprofit Weekly Roundup: Secrets, Emails, and Tips for Better Donor Retention in 2014

Connection Cafe

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. I mean, is it just me or is anyone else a little concerned that donor retention remains a lower priority for nonprofits across the industry? .

How to Use Social Media Insights to Drive Patient Engagement and Donor Retention 

Connection Cafe

You can create a camp aign contest that gives donors and patients the oppo rtunity to share their favorite caretaker story to inc rease engagement and lead those to gift consideration. .

From Year 1 to Year 2: The Importance of Retaining First Gifts

Connection Cafe

One would think that after making such an investment of time and precious funds in these new donors, retention would be a top priority – wrong. According to Chuck Longfield’s research , the average retention rate of a new donor 10 years ago was around 33%. The Trial Gift.

Gift 234

Improve Online Donor Retention with these 5 Proven Follow Up Techniques


Send an email or social media response, whichever directly corresponds to the channel used for giving, which both acknowledges the gift and shows an immediate effect. Leave the donor feeling satisfied that his or her gift made a real difference.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had. A gratitude or impact report is a special way to report back to donors the opportunities made possible by their gifts.

Gift 200

Are Employee Matching Gift Programs Really Engaging Your Staff?


It’s common for companies with corporate philanthropy initiatives to have employee matching gifts programs. Some matching gift programs succeed in increasing employee engagement and making employees feel more connected and proud of their company.

Gift 56

5 Ways to Drive Donor Retention


Mielcarek created this guide outlining five effective retention strategies to turn first-time givers into lifetime supporters. 1) Consider The First Gift an Acquisition Gift. This is a guest post by Ashley Halligan, an analyst at Software Advice.

Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If

The Nonprofit Weekly Roundup: Texting For Good, Killing Your Annual Appeal, and The 2nd Gift.

Connection Cafe

Here are this week’s nonprofit highlights: The 2nd gift. In this post, How to Get a 2nd Gift from New Donors , Joe Garecht shares his 4 step new donor stewardship process to help nonprofits plan beyond the first contribution and get retention rates up past 22.9%.

Gift 215

Major Gift Fundraising: 13 Expert Tips (Nonprofit Tech Carnival)

Donor Search

This month’s Fundraising Strategies & Nonprofit Tech Carnival is all about one thing: major gifts.

Gift 74

How can nonprofits improve volunteer retention?

ASU Lodestar Center

Volunteer retention is important in nonprofits because many nonprofits rely on volunteers to provide services. Volunteer retention is the ability to keep volunteers involved in an organization. Turnover and Retention among Volunteers in Human Service Agencies.

3 Best Practices to Multiply Major Gifts at Your Organization

NonProfit Hub

Major gifts don’t appear out of thin air. Any fundraiser will tell you that acquiring major gifts is a true challenge. If you’re looking for help with major gifts, this article is for you. Major gift donor cultivation is a slow process—think golf, not basketball.

Gift 80

A Small Organization with Mighty Retention Rates: Their (Not-So) Secrets

NonProfit Hub

And the Food Bank of Lincoln , a small-time organization with big-time retention rates, has donors coming in from across the country. Development Director John Mabry humbly attributes their retention rates to their cause.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Monthly giving has continued its rapid growth, as revenue from recurring monthly gifts increased by a staggering 17%. In fact, M+R found that, “on average, 37% of donors who made an online gift to a nonprofit in 2017 made an online gift again to that nonprofit in 2018.

3 Donor Retention Strategies—Compliments of Molly Ringwald, Jessie J and Bruno Mars

NonProfit Hub

His experiences range from fundraising and marketing to PR and grant writing (to name a few), so we thought he’d make an excellent interviewee for a follow-up story for our latest Nonprofit Hub Magazine issue focusing on donor retention. What donor retention strategies do your nonprofit use?

Record Highs for Gifts to Nonprofits

Tech Soup Blog

The Giving USA Report: Documenting Increases in Gifts to Nonprofits. However, gifts by estates decreased sharply (-10 percent). I don't usually wait with bated breath for annual giving trends and studies. But this year was different.

Gift 53

New Study Explores the Undeveloped Value of New Donors

Connection Cafe

The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve. The donor marketplace is changing in dramatic ways.

Donor 194

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

The giving data examines demographic and donation data for donors that only gave online, donors that only gave offline, and donors that made both online and offline gifts in 2016. First-year donor retention rates for online only donors are significantly lower than those of offline only donors.

Donor 217

Key Findings From the Fundraising Effectiveness Survey: Where Do We Go From Here?

Connection Cafe

Every $100 gained in 2014 was offset by $95 thru gift attrition! With regards to donor retention , check out these numbers: The donor retention rate was 43 percent in 2014 (Median). That is, only 43 percent of 2013 donors made repeat gifts to nonprofits in 2014.

Survey 285

Mid-Level Giving: Stuck in the Middle with Who

Connection Cafe

That said, the exceptions often stand out the most: the major or principal donor who makes her first gift to your organization at $100,000, or the planned gift that is received from a donor not in your database. million—regardless of the form of the gift.

Giving 130

Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy. The average donor retention rates for first-year online-only donors is 21%. Occasional Gifts.

Donor 227

Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

The Science Behind Engaging your Supporters

The Long-Term Value Report takes into account the cost of acquisition, the cost of subsequent solicitation, and retention from year to year. For each fiscal year, you will see helpful metrics like the donor count, the average gift, and the net revenue.

Track 56

5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.