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Who Knew There was so Much to Email?

NetWits

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. And perhaps your next tweet or mailing.

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Improving Fundraising Asks: 5 Tips for Boosting Donations

Achieve

And which donors should you even ask to contribute to each of your campaigns and initiatives? A coordinated strategy can not only ensure continuity across the way that your organization asks for donations but also provide a framework for you to plan future campaigns. What is the best way to build a passionate donor base?

professionals

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. As a result, email expectations have changed.

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Why You Need a Mobile Ready Email Template

NetWits

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Campaign Monitor found that as of June 2011, iOS and Gmail accounted for up to 23% of email clients.

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Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the full report today… 2011 Online Giving Report. Download the report now! .

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80 Email Subject Lines from End of Year Fundraising

sgEngage

I get a lot of nonprofit email messages through subscribing to lists, working with lots of organizations, and being a donor. Back in 2010, I wrote about all the direct mail pieces that I had collected over a year. This time I collected all of the nonprofit emails that I was sent between December 15, 2011 and January 1, 2012.

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Multichannel Fundraising: Magic or Myth?

NetWits

I spend a couple of days a month on the road, mostly presenting at conferences and user forums on email best practices. Often, I am the only presenter on good old email in a conference packed with sessions about social media and mobile. The report, which covers 15.6 million donors and more than $1.16 Register today!

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