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Presentation: Getting Started with Multi-Channel Fundraising

Care2

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors. Email appends.

Channel 59
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Live blogging from the 2011 Millennial Donor Summit: Successfully Going Mobile

Amy Sample Ward

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. 1st generation raised on mobiles. Example: PETA anti-fur campaign – sms campaign to engage Millennials in anti-fur campaign against Donna Karen. You must segment your channels of asking. Millennial Distinctions.

Mobile 137
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Multichannel Fundraising: Magic or Myth?

NetWits

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Offline 153
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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. Email List Growth.

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Improving Fundraising Asks: 5 Tips for Boosting Donations

Achieve

Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. Use a multi-channel fundraising approach. Get creative.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Perhaps even ask for a raise — it never hurts to ask.

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns.