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Association Jam: Top Links for October 2010

Wild Apricot

Here’s a look at the most popular links submitted to Association Jam in October 2010, by topic category: Membership Are you a membership based nonprofit? 3 ways to be better Mazarine Treyz | Wild Woman Fundraising Do you want to improve retention and.( read more ).

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Best of Association Jam for July 2010

Wild Apricot

Best of all, you’ll find a number of brand new faces here, among the excellent content submitted to and voted up in “AJam” through July 2010: Membership It's That Time Again: NFP Pulse on Member/Donor Recruitment & Retention has Officially.( read more ).

professionals

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Top 4 Online Fundraising Tactics Your Nonprofit Can’t Live Without

NetWits

The largest online gift received in 2011 was $260,000 – more than two-and-a-half times 2010′s largest gift. Retention, Retention, Retention. We found that organizations enforcing a retention strategy were able to keep 15 percent of their new Haiti-related donors the following year.

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Revenue, Retention and Reactivation: Findings from the 2011 Index of Higher Education Fundraising Report

NetWits

We are seeing that programs and alumni giving have both grown from 2010 and that loyal donors are continuing to give, and giving more. Overall, like other fundraising areas, Higher Education fundraising is bouncing back to pre-recession levels.

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Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

Guest post by Mazarine Treyz, author of The Wild Woman’s Guide to Fundraising , called one of the Top 10 books of 2010 by Beth Kanter, and author of the Networked Nonprofit. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Her latest book, Get the Job! Friendraisers.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This is in line with the 2010 Online Giving Report. Retention rates for online donors continue to lag offline donor trends. This is offset by larger long-term value trends for online donors, but retention rates are a serious issue that nonprofits need to focus on improving. This is a recurring theme from previous studies.

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Three Ingredients for Successful Year-End Fundraising

NetWits

In 2010 an estimated $291 billion was raised. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. First year retention for multichannel donors was 51%. Thanks to our friends Farra Trompeter over at Big Duck and Avi Kaplan of Rad Campaign we compiled several year-end fundraising appeals from 2010.