Your Brain On Good Stories: Why Storytelling Matters For Nonprofits


Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. What’s your story?

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The Truth About Nonprofit Storytelling

Connection Cafe

So forgive me, but I just don’t get this “new” idea being proclaimed from the rooftops about storytelling. Don’t misunderstand—I believe storytelling is absolutely critical for fundraising success. But that’s not a new idea; in my lifetime, fundraisers have always been storytellers.

Visual Storytelling for the Modern Nonprofit

Connection Cafe

For as long as nonprofits have been around it has always been vital for these organizations to convey the messages of their causes and missions, to tell their stories. That is the topic of the most recent episode of The sgENGAGE Podcast: Visual Storytelling: A Picture is Worth 60,000 Words.

Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action.

Story-Led Change: A Photojournalist’s Thoughts on the Power of Storytelling

Connection Cafe

I was lucky enough to sit down with Sean Sheridan , photojournalist, author and speaker who has spent nearly two decades elevating people and brands through storytelling, to learn more about his focus on storytelling through imagery and how his work amplifies the cause-minded organizations he partners with. I go to places where there’s hardship and conflict and find stories of hope, change, and transformation. Incorporating Images for Impactful Storytelling.

4 Steps to Creating Your Nonprofit’s Storytelling Strategy

Connection Cafe

Does your nonprofit have a plan for storytelling this year ? The truth is that nonprofits are still not using storytelling as strategically as they could be. In other words, storytelling is an ad-hoc activity that happens on the side. Storytelling can be used support your organization’s advocacy, communications, marketing, and fundraising efforts by helping you build stronger connections with your audience. Step 3: Find Your Stories.

Harnessing Your Organization’s Story: The Missing Ingredient in Nonprofit Storytelling

Connection Cafe

Although many organizations are telling their stories these days, there still seems to be something missing from their stories. What’s missing is what makes a story truly great – empathy. Yet, all too often we are missing this opportunity with our stories.

Engaging Millennials for Nonprofit Storytelling

Connection Cafe

One way to show Millennials how their support is making a difference is by cultivating relationships through communications, and specifically by telling stories. Stories naturally demonstrate impact in a tangible way and when they are told well, they make the reader feel like the hero.

Experts Break Down the Science of Nonprofit Storytelling


Lately, we've been obsessed with storytelling. From capturing an audience's attention to inspiring listeners to action, telling great stories is equal parts creative and scientific. Watch the full discussion below or continue reading for tips on how to crack the science of storytelling!

5 Tips for Telling Difficult Stories


Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. Not so much with good stories, which are a welcome and inspiring; mostly, it's the difficult tales of struggle, desperation, injustice, and urgency that are the most complicated to convey - but the need has never been so great. What happens when stories go untold? Let me explain what I mean by “difficult stories.”

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How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

The best content to accomplish this is stories. Stories show donors their impact in action and clearly demonstrates how, through giving, a donor has helped solve a problem or meet a need. This does not have to be a long story.

Guest Post by Jasper Visser: Storytelling for Social Cohesion at Story House Belvédère

Museum 2.0

I first read about Story House Belvédère on Jasper Visser’s excellent blog, The Museum of the Future. This small, startup cultural project in Rotterdam works directly and intimately with community members to share their stories. What makes Story House Belvédère so special?

3 Things I learned about Storytelling While Writing The Storytelling Non-Profit

Connection Cafe

I remember telling him that I was ready to write a book on storytelling. Now, in April 2016 I’m finally able to share that book with the world – The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness.

Book Review: Nonprofit Storytelling in a Digital Age

Beth's Blog: How Nonprofits Can Use Social Media

My colleague, Julia Campbell, has just published a book, “ Storytelling in the Digital Age: A Guide for Nonprofits ” and was kind enough to share an advanced copy. Part Three provides tips on the digital tools you need to use to share your stories with supporters.

8 Times To Incorporate Storytelling

Eric Jacobsen Blog

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

Eight Times For Storytelling

Eric Jacobsen Blog

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

Four Reasons Nonprofit Should Consider the Authentic Storytelling Method

Beth's Blog: How Nonprofits Can Use Social Media

Four Reasons Nonprofit Should Consider the Authentic Storytelling Method. This is why TechSoup has run a storytelling campaign for the last seven years. Here are four reasons to consider an Authentic Storytelling approach when creating your story. Storytelling

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Designing for Good #3 – Best of 2016 Nonprofit Storytelling

Connection Cafe

For this Designing for Good episode, we’re showcasing the best examples of nonprofit storytelling of 2016. Timely, but why is nonprofit storytelling such a hot topic these days ? Stories like: A candid testimony of an nonprofit’s impact on a real person’s life.

Report: Digital Storytelling for Social Impact

Beth's Blog: How Nonprofits Can Use Social Media

I don’t have to tell anyone who reads Beth’s blog about the value of storytelling. Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. There often isn’t a strategic approach to story collection.

Core Components Of A Story

Eric Jacobsen Blog

Being a good storyteller will serve you well in your leadership role. "A A story with a business impact can be as short as one sentence. Elemental : A story often has elements including a hero, challenge, journey, resolution, change, and call to action.

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Transmedia Storytelling at SXSW Interactive

Connection Cafe

This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. Over one million people engaged with games that helped tell the story and average engagement time online was around 24 minutes!

Hatch: A Tool for Digital Storytelling for Social Impact Launches

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth : Over the past six months, I’ve been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills. Your CEO as Master Storyteller. Storytelling

[INFOGRAPHIC] The Elements of Effective Storytelling

NonProfit Hub

Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling.

Q&A With Best Selling Author And Expert Storyteller, Paul Smith

Eric Jacobsen Blog

Paul Smith Paul Smith's book, Lead with a Story , is one of the top 10 books I recommend every leader should read. In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Digital Storytelling with Yash Mori


What makes a great story? What makes a great storyteller? With any story that I hope to tell in the future, or am telling now, I want it to be grounded in the truth of the community and be grounded in the community itself. It’s important to make sure that we have buy-in from the community, that the community is supportive of how we're telling the story, why we're telling it, and whose lens we're telling it through.

The Five Steps to Telling a Beautiful Story


Storytelling is a critical part of what we do as volunteer coordinators. Join the conversation today as we share five key step you''ll need to take if you hope to tell beautiful stories as you recruit volunteers

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#mygivingstory: Resources and Best Practices for @GivingTuesday Nonprofit Storytelling

Beth's Blog: How Nonprofits Can Use Social Media

Storytelling is an essential fundraising skill for nonprofits. One of the most amazing nonprofit storytellers I ever heard in my life is Alberto Cairo (International Committee of the Red Cross) who delivered a truly inspirational speech during the International Fundraising Congress closing plenary. He shared incredible stories from over two decades of providing rehabilitation for disabled people in Afghanistan. Stories Worth Telling: A Strategic Tool.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

Stories provide great content pieces for your organization to report backs to donors. Stories perfectly illustrate impact in action. 3 storytelling techniques to effectively communicate donor impact: Share impact through pictures.

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How Will Tracking Outcomes Help Your Organization’s Story?

Connection Cafe

And by asking those questions and looking through the outcomes lens for all of our initiatives, our results story began to demonstrate real impact. Take a look at the story for the same program, now with a new results focus: How do you change your story and focus on results?

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Mobile Storytelling: An Evolving Story


Now we have smartphones, whose data, when strung together forms the story of our lives. My Story. I can’t remember when I first heard, our identity is the story we repeat to ourselves. Our Stories. Today we have a wild abundance to the ways we collect our stories.

How and Why Stories Can Bust Nonprofit Silos

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Digital storytelling is key to fundraising success, but using a storytelling lens in your organization can have further benefit of busting organizational silos. How and Why Stories Can Bust Nonprofit Silos – Guest Post by Miriam Brosseau and Stephanie Corleto .

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Mission in Action, in Life and in Work| The Storytelling Power of A Camera Lens

Connection Cafe

This exhibit highlights the work of Sean Sheridan , a world-renowned photojournalist who works to tell organizations’ stories through the lens of his camera. Nonprofit News Blackbaud''s Mission in Action Exhibit photography Sean Sheridan storytelling

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How To Sell Using Storytelling

Eric Jacobsen Blog

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. Storytelling is a skill.

An Introduction to Nonprofit Storytelling

Wild Apricot Blog

Including an emotional story in your messaging can inspire your supporters to take action. Here's an introduction to the basic elements of nonprofit storytelling from the expert on the matter, Vanessa Chase. storytelling

Hone Your Craft: The Art of Nonprofit Storytelling

NonProfit Hub

Everyone has a favorite story. Whether it comes in the form of a book, a comic, a movie or a video game, we all have stories that we like and ones that we decidedly dislike. Some of our favorite stories are fiction, and some of them are nonfiction.

Generation Rwanda: Two Stories

Beth's Blog: How Nonprofits Can Use Social Media

While the exhibit was emotionally wrenching, not to mention disturbing, the most poignant was the children’s memorial that tells the story of innocent child victims of the genocide. They wanted to share their stories on my blog and through video and photos. Here is their stories.

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The Importance Of Including Storytelling In Fundraising Message


With this in mind, a recent post … Continued The post The Importance Of Including Storytelling In Fundraising Message appeared first on Tech Impact. Blog Fundraising Social Tech funding message story telling

Frogloop Guest Post: 4 Tools to Help Any Nonprofit Tell Stories Online

Amy Sample Ward

—– Whether you are part of a nonprofit organization, an action campaign, a local community, or a school, you know that it is through stories you can showcase your work, change people’s minds, inspire them to make change, or join you to make a difference.

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Nonprofit Storytelling with Infographics

John Haydon

So when you tell the story of your cause, you need to show how supporters ultimately create the outcomes. Nonprofit Storytelling with Infographics. Strategy Infographics storytelling

Ten Reasons To Use Storytelling In The Workplace

Eric Jacobsen Blog

Eric Jacobson on Leadership and Management Paul Smith Storytelling Telling Stories Workplace

Unleash the Power of Your Story to Connect with and Engage Donors

Connection Cafe

It’s time to tell stories. Storytelling is the process of combining facts and narrative in order to communicate a message and an emotion to a target audience. The Power of Story to Connect with and Retain Donors from Blackbaud. That’s the story that inspires action.

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7 Ways to Integrate Stories into Your Nonprofit’s Donor Stewardship Strategy

Connection Cafe

Guest post by Vanessa Chase : Fundraising & Communications Strategist, Storytelling Enthusiast and Philanthropy Advocate. If you find yourself in a similar position, it’s time to look at storytelling as an option for scalable donor stewardship. Host a storytelling time event.

DIY Digital Storytelling Resources from TechSoup

John Haydon

To create and share inspiring stories online, nonprofits need both storytelling resources and inspiration. TechSoup ‘s annual nonprofit digital storytelling contest, Storymakers , provides both. Best Story Award, grand prize. Youth or STEM Story Award.