Get Fully Funded

APRIL 4, 2024

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Instead, show supporters that you care about them as individuals by adding these strategies to your email marketing approach: Create donor segments.

Donation 110

Donation Strategy Nonprofit Gift 110

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. Do you know what social media posts they like or share?

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

JULY 1, 2020

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions.

Social Media 327

Social Media Support Media Social 327

Media Cause

NOVEMBER 7, 2022

Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash. Create Consistency for a Strong Foundation. what actions you are asking them to take, etc.)

Social Media 52

Social Media Create Strategy Media 52

Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 84

Test Audience Research Interview 84

Forum One

AUGUST 29, 2023

We are thrilled to announce that Forum One’s new Vice President of Strategy is Steven Bond, an expert on digital innovation and application. We design new, fresh solutions based on tested, proven approaches.” The post Announcing Our New VP of Strategy appeared first on Forum One. We’re excited to work collaboratively.

Strategy 70

Strategy Government Analytics Roles 70

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

Social Media 52

Social Media Strategy Media Donor 52

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

Social Media 79

Social Media Images Video Media 79

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

Search 59

Search Alternative Social Social Media 59

Bloomerang

FEBRUARY 26, 2024

Innovative learning strategies I want you to think for a moment about how you learn best. Ready to give some learning strategies a try? 3 learning strategies to practice Today I’d like to focus on three modalities I’m using in an intensive course I’m taking from Tara Mohr about how to love well. And the trick works all too well.

Learning 94

Learning Change Strategy Journal 94

sgEngage

SEPTEMBER 20, 2022

For modern nonprofits, comm unicating with d onors , spreading awareness, and connecting with your beneficiaries requires a sophisticated online strategy. While there are many quick fixes nonprofits can make to update their digital strategy incrementally, making real changes often requires taking a long-term approach. Train your team.

Digital 69

Digital Strategy Websites Test 69

Bloomerang

JUNE 14, 2021

Faced with existential crises thanks to the pandemic and the social upheaval of the past year, businesses of all stripes (nonprofits included) went into survival mode. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. These are all great adaptive strategies, but now what? .

Digital 120

Digital Strategy Nonprofit Phase 120

Bloomerang

JUNE 28, 2021

This nonprofit culture strategy post is part 3 in a 3-part series. Let’s move now to the third and final pillar: nonprofit culture strategy. . Pillar #3—No More Othering: Your Nonprofit Culture Strategy in 2021 and Beyond. For me, a culture based on “love of humanity” is a no-brainer within a sector focused on social benefit.

Culture 112

Culture Strategy Nonprofit Philanthropy 112

Nonprofit Tech for Good

DECEMBER 28, 2023

Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

Awareness 217

Awareness Calendar Causes Giving 217

CauseVox

FEBRUARY 3, 2022

Social media can help bridge the gap with focused strategies and clear intentions. Leveraging the power and potential of social media is crucial to get attention for your organization and to advocate for your mission. Julia Campbell, Founder, J Campbell Social Marketing.

Social Media 97

Social Media Donor Media Social 97

Bloomerang

NOVEMBER 8, 2023

Year-end appeal strategies ask you to start planning in the summer and then to implement the drive in mid-October. Follow this plan for your year-end appeal strategy We’ve done the work for you. Here are the last-minute year-end appeal strategies to implement now: What’s your core year-end message? What do you do now?

Strategy 59

Strategy Social Media Rate Gift 59

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

Calendar 275

Calendar Social Media Content Media 275

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Media Cause

JULY 14, 2023

Consider expanding beyond those platforms to test and reach a wider audience. Beyond website traffic, consider metrics that reflect the impact on equity, such as engagement from marginalized communities or positive social media sentiment. This will inform more effective strategies and build trust with your audiences.

Project 52

Project Digital Marketing Impact 52

.orgSource

FEBRUARY 12, 2024

Integrate Strategy Effective strategy begins with an integrated plan. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? How do these align with your overall brand strategy? Your brand strategy and key messages should form the foundation for all of your donor communications, new and old. 6) Don’t Forget A/B Testing. Here’s how to start. Hint: they should!)

Communication 285

Communication Fundraising Test Hints 285

Qgiv

JUNE 9, 2021

These same rhythms that you would follow in baking the perfect loaf of sourdough can be brought into your fundraising skillset and leveraged to grow your best nonprofit fundraising strategy. We’ve just been constantly growing together,” explains Megan Myer, Supervisor of Client Strategy and Success at One & All. Partnering Wisely.

Strategy 59

Strategy Fundraising Test Collaboration 59

M+R

MAY 10, 2021

But inclusion on social media isn’t just about what you post—it’s about how you post as well. . Let’s talk about a few steps that you can take NOW to make your social media content more accessible for everyone. . Many visually impaired people use a text reading software when scrolling through text-based social media feeds like Twitter.

Social Media 127

Social Media Accessibility Media Social 127

NonProfit PRO

SEPTEMBER 26, 2023

Donors are giving less overall, so what can you do to optimize your nonprofit’s online giving strategies? Experts shared their thoughts on donor fees, year-end giving, social media, donation buttons and more.

Results 263

Results Online Fundraising Social Media 263

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 235

Practice Fundraising Guide Channel 235

Achieve

MAY 5, 2023

Peer-to-peer (P2P) fundraising, or social fundraising, involves having supporters fundraise on your behalf to leverage their networks to increase campaign success. This fundraising strategy has gained momentum in recent years. Develop a recruiting strategy. Social media following. billion dollars.

Strategy 52

Strategy Fundraising History Portland 52

Bloomerang

JUNE 7, 2022

This is why it’s so important that you take a strategic approach to creating the message you share and develop the right marketing strategy to get the letter to the right donors at the right time. . 5 strategies to boost annual fundraising success. 5 strategies to boost annual fundraising success. We’ll review: .

Strategy 92

Strategy Tips Mail Database 92

Media Cause

SEPTEMBER 1, 2022

Social media is an ever-evolving landscape, and deciding which platforms to use and how to manage your time can be challenging. Social media is a leading source for both finding information on and donating to nonprofits—being active on social media is no longer optional for nonprofits but essential. . Short form video is king.

Social Media 52

Social Media Trend Media Social 52

NTEN

FEBRUARY 25, 2014

Sometimes the answer isn't just one metric, but in a combination of metrics that you can find by testing your messages. Amy Sample Ward Data E-mail nptech nten Social Media Strategy Web Sites Communications'

Test 66

Test Sample Metrics NTEN 66

Media Cause

JULY 19, 2022

In this blog, we will explore why accessibility is important as well as social media accessibility best practices. Whether you’re just starting or continuing your journey of creating accessible social media content, the road ahead doesn’t have to be daunting. Social media accessibility and technology are continuously evolving.

Social Media 52

Social Media Accessibility Media Social 52

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Tell me all about attribution.

Donor 278

Donor Track Facebook Campaign 278

Greater Giving

APRIL 16, 2021

A multifaceted segmentation strategy separates donors in a variety of ways with the singular purpose of delivering targeted messages specifically related to the message being sent. It delivers information on the donor’s outward-facing identity, such as their cultural, economic, social, and lifestyle traits. Donor Networks.

Communication 80

Communication Donor Strategy Phase 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

NonProfit Hub

SEPTEMBER 30, 2020

The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Watch the Market for Effective Marketing Strategies. Watch the Market for Effective Marketing Strategies. Test ideas you have found throughout the industry in your own organization to see how they work for you.

Marketing 89

Marketing Data Strategy Test 89

Pamela Grow

SEPTEMBER 20, 2023

Whether you’re hoping to build a new website from scratch or revamp your existing digital presence, you’ll need the right strategies and tools to streamline the process. To test the user experience of your website, consider using a free tool like Google Lighthouse.

Websites 52

Websites Donor Strategy Demonstration 52

Whole Whale

JANUARY 27, 2023

Pay for Lead Targeted Marketing Campaigns Quora ads are increasing in popularity as they are significantly more cost-efficient than search engine advertising like Google Ads while allowing users deeper targetting capabilities than other social media channels (like Meta).

Awareness 52

Awareness Question Ideas Strategy 52