Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education.

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Toss out your social media scorecard immediately.

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Virtual Engagement Strategies to Keep Employees Connected

Connection Cafe

Company shoutout on social media pages. Companies corporate social responsibility employee engagement

5 Ways to Keep Your Fundraising Strategy Fresh

Connection Cafe

If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! Social media. Are you ready to take a closer look at the ways in which you can keep your fundraising strategy up to par?

The sgENGAGE Podcast Episode 123: Aligning Business Strategy and Purpose

Connection Cafe

Companies are under increasing pressure to be socially conscious, if not socially active. How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders?

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies.

5 Examples Of Nonprofit Social Media Strategies (And What You Can Learn From Them)

Wild Apricot

Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired

Get Real, People: Authenticity as a Social Media Strategy

See What's Out There

And part of that strategy is to, quite literally, be yourself. The post Get Real, People: Authenticity as a Social Media Strategy appeared first on The See3 Blog. Yes, you should be smart and thoughtful and strategic.

5 Strategies for Successful Online Charity Auctions

Connection Cafe

Shifting strategies on short notice is never easy, as organizations of all shapes and sizes are learning. The first pain point that most nonprofits have experienced over recent weeks and months has been event cancellations or other major strategy adjustments.

Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy.

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Toss out your social media scorecard immediately.

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

How Does the Hashtag Fit into your Strategy?

Connection Cafe

The current big wave of awareness in social good is the hashtag campaign. Susan McPherson, CEO and Founder of McPherson Strategies, joins Blackbaud’s own Rachel Hutchisson in the most recent episode of the sgENGAGE Podcast: A Recipe for Hashtag Activism.

Market Your Donation Page With 6 Stellar Social Media Strategies

SocialFish

If there’s one place your nonprofit’s marketing team wants to be online, it’s social media! Not only is social media a huge part of our day-to-day lives, but it’s also a great platform for causes to get the word out about their mission and their latest fundraising campaigns.

What the Political Climate Means for Your Nonprofit Marketing Strategy

Connection Cafe

In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. Consider adding social sharing options to your donation forms to make it easy for supporters to show their support publicly.

How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

Nonprofit advocacy can fit into and advance your fundraising strategy. But first, let’s dive a little deeper into how you can incorporate advocacy into your fundraising strategy. . You may choose to use platforms such as social media (like Twitter or Facebook) to publicly call them out.

The sgENGAGE Podcast Episode 146: Strategies for Digital Communications That Engage and Inspire

Connection Cafe

What Camille is working on right now and what impact she’s hoping to have in the social good sector. Podcast coronavirus COVID-19 digital communications digital storytelling multichannel marketing storytelling strategies

3 Unique Strategies To Thank Your Supporters On Social Media

TechImpact

Their donations fund your initiatives, thier bodies attend your events, and interact with your social media accounts. Because their importance can not be understated, it is crucial that you take the time to thank them publicly through your social media feeds when appropriate.

Online Marketing Strategy Starts With a Map

NetWits

Such public spaces are where your neighbors natively spend time, like email, social media sites, and texting. Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketing

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Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Take this into consideration; there are hundreds of high traffic social networks online with hundreds of millions of users.

#GivingTuesday Strategies For Event Fundraising

Connection Cafe

In case you haven’t heard yet, Thanksgiving is earlier than normal this year, … Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile #GivingTuesday #nptech event fundraising fundraising Non-Profit nonprofit social media Peer to Peer Fundraising Strategy

5 Steps to a Successful Social Media Strategy

Amy Sample Ward

Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. Before sitting down to work on your social media strategy, evaluate what kind of capacity you already have in your network. Strategy.

Incorporating Social Media Into Your Strategy

SocialFish

Incorporating Social Media Into Your Strategy from Danielle Brigida. Awesome primer by Danielle Brigida of the National Wildlife Federation. ———— ( photo credit ). Featured From the Trenches

3 Annual Giving Strategies for 2019 

Connection Cafe

But how do you home in on the correct strategies during a time when donor behavior changes just as fast as the latest technology does? . By using the power of phone, email, web, social media, and text messaging?together, Why a strong annual giving strategy ma tters. .

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YouTube Subscriber Strategies for Nonprofits

SocialFish

YouTube is actually as much about social media marketing as it is about video marketing. Keep in mind that you can use this and your YouTube link along with your other social channels. The strategy is for them to share their audiences. By Matthew Yeoman.

4 Steps to Implementing Your Social Change Strategy: A Case Study with SEFCU

Connection Cafe

Working with SEFCU we created a social change logic model, tying their strategies (focus areas) to their overall mission and vision as an organization. Leverage both qualitative and quantitative data to share your organization’s impact story and inform future strategy.

Best Proofreading Tools for Your Social Media Strategy

SocialFish

————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. Clearly, social media users are intrigued by visual content. Cool Social Tools

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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. otherblogs socialmedia google networking social media ssir strategy

Amplify #GivingTuesday with Social Ambassadors

Connection Cafe

Fueled by the power of social media, #GivingTuesday has emerged as the largest day of giving with $116M raised, 114M Twitter impression, and 1.3M social media mentions. The single biggest reason for it’s viral success is the collective action of sharing on social media.

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E-books for Social Strategy

Connection Cafe

Long-form journalism is finding new legs through social recommendation (#longform, #longreads) and time-shifting apps. Nonprofits struggling to communicate complex issues in 140 characters can benefit from deploying e-books and other long-form content as part of a thoughtful mobile and social media strategy. Author: Seth Merritt. E-books and e-readers are a growing part of the attention ecosystem.

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Nonprofit Fundraising Content Creation Content strategy Facebook fundraising nonprofit nonprofit social media Peer to Peer Fundraising Strategy Twitter VideoWhat would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards?

Five Cool Decks About Content Strategy

SocialFish

Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Measuring and Managing A Social Media Presence from Beth Kanter. Content Strategy Featured Implementation I liked these.

Your New Content Strategy [REGISTER!]

SocialFish

Questions like, “do we have a content strategy?” Unlike for-profits and small businesses, our challenge is not coming up with something to post, but rather coordinating and remixing content for social. Key Takeaways: An overview of content strategy.

4 Strategies to Increase Volunteer Sign-Up

NonProfit Hub

At DNL OmniMedia, we specialize in nonprofit tech strategy consulting , so we’ve worked with quite a few nonprofits to develop plans around specific goals such as boosting volunteer engagement. Read on to learn how to use the above strategies to increase volunteer engagement.

A New Strategy for Event Social Media: Associations Now

AFP Blog

A New Strategy for Event Social Media: Associations Now : "When it comes to event social media, is your association’s problem a lack of planning? Not like planning a couple of weeks out, just to be sure that people are aware your event has a social presence." 'via via Blog this

Three Simple Donor Retention Strategies for Social Media

John Haydon

The post Three Simple Donor Retention Strategies for Social Media appeared first on John Haydon. Online Fundraising Donor Cultivation donor retention social media Donor retention rates declined from 50% in 2006 to less than 39% in 2014.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. So how do you get one of those fancy digital strategies?

3 Steps to Launch an Outcomes-Focused Strategy the Right Way

Connection Cafe

To get started on your social impact adventure, you don’t have to go in blind, and you don’t need to feel like you’re a castaway off the grid. Vet your strategy with key grantee partners. . Can old tools support a new strategy?

5 Versatile Fundraising Strategies for Small Nonprofits

NonProfit Hub

With the right fundraising strategies, your small nonprofit can find donors who share your mission and want to form lasting partnerships with your organization. A strong first step is to reach out to them where they already are—on social media—through a crowdfunding campaign.

Digital Life Hacks: Savvy Social Media

Connection Cafe

billion active social media users? As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. Focus on the social channels that work with your brand. Get specific with social advertising.

Social Media Strategy: Pancreatic Cancer Action Network

NetWits

Our social media strategy for nonprofits series continues by taking a look at how the Pancreatic Cancer Action Network ( www.pancan.org ) uses social media to enhance their online efforts. This organization is dedicated to advancing research, supporting patients and creating hope for those affected by pancreatic cancer.

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4 Strategies For Successful Nonprofit Content Marketing

TechImpact

Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits. Here are 4 strategies to ensure your nonprofit’s content marketing campaign is meetings its goals.

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Guest Post Social Medi

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