Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

By 2018, social media will be one of the most important channels for nonprofits, according to a study conducted by Forrester. You’ve heard all the buzz words—social, mobile, digital, Millennial—and you’re aware that there are more tools than ever before, right at your fingertips.

10 Social Media Strategies That Increase Engagement and Inspire Donors

Nonprofit Tech for Good

For nonprofits to succeed on social media, they have to be good at social media and that requires a clear understanding of how, when, and why individuals engage with nonprofits on social media. It was the final presentation of the social media strategies webinar.

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Burn your social media strategy


I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Toss out your social media scorecard immediately.

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Nonprofit Fundraising Content Creation Content strategy Facebook fundraising nonprofit nonprofit social media Peer to Peer Fundraising Strategy Twitter VideoWhat would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards?

Content Strategy for Associations


deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

Infographic: Create A Smarter Nonprofit Social Media Strategy


With so much to keep track of, a lot of nonprofits struggle to optimize their social media accounts and their websites. So few nonprofits have written content strategies, a defined target audience, and are not reporting on enough analytics to really drive improvements in all these categories.

Get Real, People: Authenticity as a Social Media Strategy

See What's Out There

And part of that strategy is to, quite literally, be yourself. The post Get Real, People: Authenticity as a Social Media Strategy appeared first on The See3 Blog. Yes, you should be smart and thoughtful and strategic.

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Infographic: 8 Effective Social Media Strategies


Even though social media has been around for several years, many organizations have not adapted a formal social media strategy. Having a social media strategy is important to measuring its impact on your organization and the community you serve.

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Overhaul Your Social Media Marketing Strategy with These Basic Approaches


As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Take this into consideration; there are hundreds of high traffic social networks online with hundreds of millions of users.

4 Strategies For Successful Nonprofit Content Marketing


Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits. Here are 4 strategies to ensure your nonprofit’s content marketing campaign is meetings its goals.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. So how do you get one of those fancy digital strategies?

YouTube Subscriber Strategies for Nonprofits


YouTube is actually as much about social media marketing as it is about video marketing. Keep in mind that you can use this and your YouTube link along with your other social channels. The strategy is for them to share their audiences. By Matthew Yeoman.

How to Engage Volunteers in Your 2016 Giving Tuesday Strategy

Connection Cafe

Supporters are encouraged to use social media to amplify the missions of the organizations they champion and ask their networks to join them in the giving movement. If your volunteers are not playing a key role in your Giving Tuesday strategy , they should!

Social Ambassadors Bring P2P Success to End-of-Year Campaigns

Connection Cafe

However, with end-of-year fundraising quickly approaching, a new flavor of peer-to-peer fundraising is becoming more popular: using social ambassadors to amplify traditional online campaigns. What are Social Ambassadors? Social Ambassador Success Stories.

How to Write a Social Media Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

The act of writing a comprehensive social media fundraising strategy is an essential first step in being successful on social media. Step 2: Write a Social Media Fundraising Strategic Plan. Template 2] Your Social Media Fundraising Strategic Plan.

Engagement Strategies to Turn Nonprofit Board Members into Ambassadors for Your Cause

Connection Cafe

Building a Board Member Engagement Strategy. Board interaction will vary among different organizations, but you are guaranteed to have meaningful contact with them at board meetings, committee meetings, retreats, socials, and events.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.

Five Cool Decks About Content Strategy


Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Measuring and Managing A Social Media Presence from Beth Kanter. Content Strategy Featured Implementation I liked these.

How to Create a Stress-Free Social Media Strategy

NonProfit Hub

Far too often, nonprofits waste precious time worrying about all the noise, when in reality less is more when you’re trying to create stress-free social media. Today, I give you permission to just forget about social media. You can never truly “own” social media accounts.

3 Strategy Mistakes Nonprofits Can Learn From Donald Trump


On the other hand, his digital strategy for running for President of the United States, looks like this. Email Marketing Social Networking Online Fundraising Technology Nonprofit fundraising Digital StrategyTrump knows how to generate a ton of earned media.

4 Strategies To Utilize Your “Big Data”


Big data is the name given to the millions of digital interactions corporations and nonprofits experience every day across social media platforms, websites, and third party resources. Here, we provide even more in depth strategies to deal with your nonprofit’s data deluge.

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The Era of Corporate Social Responsibility is Ending: Why That’s a Good Thing

Connection Cafe

People who do what I do for a living spend their lives championing what we call “corporate social responsibility,” what companies do to give back (philanthropy, volunteerism, ethical supply chain, sustainability, etc.).

Incorporating Social Media Into Your Strategy


Incorporating Social Media Into Your Strategy from Danielle Brigida. Awesome primer by Danielle Brigida of the National Wildlife Federation. ———— ( photo credit ). Featured From the Trenches

The POST Method for Creating a Social Media Strategy (INFOGRAPHIC)

John Haydon

There seem to be countless tools available for social media marketers. Tools for managing social media, measuring it, and even for creating content that looks amazing ! What does a social media strategy look like? S – Strategy.

6 Problems Solved By a Written Content Strategy

Connection Cafe

Russell’s role in projects ranges from new business development to content strategy to photography and video creation. . For many nonprofits, funding or writing a content strategy as an essential content marketing “first step” is a new or foreign concept.

Living Case Studies: Integrated Social Media Strategy for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

Living Case Studies: Social Media and Sustainable Agriculture. As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement.

7 Strategies Your Nonprofit Should Implement to Engage Volunteers


Did you know that a disengaged volunteer is more likely to be a no-show or spend most of their volunteer hours socializing? Get social. In fact, 56% of supporters wanted to do more after reading a story on social media (Waggener Edstrom).

Best Proofreading Tools for Your Social Media Strategy


————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. Clearly, social media users are intrigued by visual content. Cool Social Tools

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2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC]


Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. The report is packed with insights into how nonprofits are leveraging social networks as part of their marketing, communications and fundraising strategies.

Is Your Impact Strategy About the Journey or the Destination?

Connection Cafe

How do today’s results-focused giving leaders view social impact strategy? On the foundation side, it’s important to ensure there is balance to your social impact conversations, and that you’re clear on your intent while truly listening to what your nonprofit partners have to say.

Online Marketing Strategy Starts With a Map


Such public spaces are where your neighbors natively spend time, like email, social media sites, and texting. Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketing

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What Gmail’s New Settings Mean for Your Nonprofit Email Strategy

Connection Cafe

A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). Nonprofit Marketing eMail marketing engagement gmail gmail tabs nonprofit email strategy open ratesAt the time it did not seem that this change would have a demonstrable effect on open and click-through rates.

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Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

It integrates with your social media channels and allows you pre-schedule your message, it integrates with your analytics tools so you can view your metrics, and it even connects with Google Calendar and Evernote and others.

2017 Social Media Cheat Sheet – Updated!


Content Strategy Cool Social Tools Implementation PotluckTip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ).

Forget Strategy: Develop a Social Media Philosophy


Social Instigator. With the social landscape feeling more like a tilt-a-whirl than solid ground, it's far better for a non-profit to adopt a social media philosophy than a strategy. Social media changes fast. According to Zac Johnson, Head of Youth Marketing at Children's Miracle Network Hospitals, within a short time the life of a social media channel (from the first time you hear about it to the last time you use it) will be two years. Kevin Wolfe.


Social Media Best Practices: 12 Tips for Making the Best of Any Social Site


Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Google recently made a big social medial play by introducing Google+. The social Web is essentially a place where relationships are built, maintained and enhanced in a digital space.

Three Simple Donor Retention Strategies for Social Media

John Haydon

The post Three Simple Donor Retention Strategies for Social Media appeared first on John Haydon. Online Fundraising Donor Cultivation donor retention social media Donor retention rates declined from 50% in 2006 to less than 39% in 2014.

E-books for Social Strategy

Connection Cafe

Long-form journalism is finding new legs through social recommendation (#longform, #longreads) and time-shifting apps. Nonprofits struggling to communicate complex issues in 140 characters can benefit from deploying e-books and other long-form content as part of a thoughtful mobile and social media strategy. Author: Seth Merritt. E-books and e-readers are a growing part of the attention ecosystem.

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The Sharing Economy of Nonprofit Organizational Strategies: The Top 10 Nonprofit Blogs

Connection Cafe

During my time as a Blackbaud intern, one of my core responsibilities has been to scour the web to find the best resources available related to nonprofit organizational strategies. Tech soup has provided some of the best nonprofit technology strategies and news in my research.

Infographic: 10 Things To Consider In Your Social Media Strategy


Remember the early days of social media when you did not have to cut through all of the noise and things felt more like a community rather than a popularity contest? I can''t begin to tell you know how many nonprofits I talk to these days who are just interested in vanity metrics - gaining followers and FB Likes rather than focusing their social media on building relationships with the closest people to you, your community and then the network, followed by the crowd.

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