Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. If you track you time and have specific tasks, you know what you're getting for your time investment. It's just one step away from looking at ROI. Tags: 10ntc metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2020

helps fundraisers understand the motivations and desires of potential donors, thereby increasing online donor conversion and retention rates, and, ultimately, ROI. We use natural language processing, a machine-learning technique, to generate a summary of topics and sentiment of individual news stories. Using all of this data, Quilt.AI

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. 2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. Example: Red Cross.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

The Haiti crisis demonstrated that text to give fundraising can be a powerful tool, particularly as an "early responder" fundraising technique in disaster. Tags: mobile. Or be bailout for our nonprofit. I like the way that Allison Fine reflected on this question last week. It may not make sense for your nonprofit to get mobile .

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. Make a note of ROI benchmarks. What's the technique that converts the Apollonian distancing of neatly printed tables to the Dionysian Savvy Chavvy - then, maybe, it'll be pretty clear what's working and what the impact really is. Tags: socialmediametrics ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Live in a tool or technique for at least month before adding something new. Use Time Management Techniques. Tags: Information Coping Skills. Do you need to prune?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. So, I have no idea why this page was tagged with NpTech. What do you think? " You read an excerpt here.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

We've been working on what started out as the a chapter on Metrics and ROI. And because listening and learning more techniques versus outcomes - and techniques that you need to use continuosly, those became the dotted links knitting the outcomes together. . Tags: Books. We adapted it for social change.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Donor Solicitation Techniques on Twitter. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. Giving Good Poke.

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Care2

JUNE 10, 2010

Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline. Social Media ROI. Tags: Nonprofit Events. About : In today's climate, organizations are only as good as their supporters. Moderator: Shireen Mitchell, Digital Sistas.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. What are the best techniques for person-to-person networking? Fun with Metrics: Measuring Success and ROI. Conversations.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

We have witnessed a very strong ROI from fundraising videos that utilize personalization. Personalization is a technique that uses your donor data to automatically insert the supporter’s name in the video. Tags: Fundraising Guest Post. Explore Personalized Video. The viewer is then watching a video about them or their friends.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Live in a tool or technique for at least month before adding something new. Use Time Management Techniques. Learn to use the tools that help you measure success.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

I think it is important to have the conversation, but don't look at ROI in such a narrow - dollars only. Do you think social media is a waste of time for your organization or a technique in the early stages that needs more time to mature? . Tags: social media research snippets. One focuses on telling nonprofits not to bother.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. I’ve using the technique to deliver conversational keynotes at conferences. Tags: Training Design.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

Posts that share studies or research studies about the ROI of Facebook: A study about the effectiveness of Facebook Pages as marketing tools or Measure Everything! I also do the same sort of notes for different promotional techniques and I look at the increase (or decrease) in the number of fans: Suggest to friends. Tagging photos.

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Connection Cafe

DECEMBER 2, 2016

Whether you’ve mastered target tags or are new to the power of data, there’s something for everyone in their insights. Retargeting is a behavioral based targeting technique. You can then tag groups of supporters based on these attributes, track responses and optimize future segmentation. Strategies for the Beginner.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Tags: movement building. A couple of takeaways from the interview: Leaders Lead Culture Change. Today, we had an amazing conversation.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Tags: socialmediametrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

See Allistair Croll's guest post on some tracking techniques). I'm looking for a few good posts on Social Media, ROI, and Nonprofits. Tags: guest blogging. If I had more bandwidth and if I had been more ambitious goals, I would have set up unique tracking URLs in bit.ly I used PostRank to evaluate the engagement of posts.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

What are the techniques and strategies that nonprofits use to find free agents? In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Tags: Conferences Free Agent. My nonprofit has found a free agent, now what?

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DNL OmniMedia

FEBRUARY 9, 2022

With a focus on both the immediate importance of your nonprofit’s tech and its long-term ROI for your mission, we’ll optimize your toolkit to support your goals. Their full range of tools and services include: Electronic document capture, tagging, and filing systems. Digital marketing strategy development and support.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Tags as a metric. But jet lag and three lattes makes that difficult. The report out was amazing.

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Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, I would pay attention to the titling and tagging of videos when you are uploading them.

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Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, I would pay attention to the titling and tagging of videos when you are uploading them.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. Do you need it?

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NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Museum 2.0

AUGUST 21, 2008

They start by discussing the ROI of word-of-mouth recommendations. I've written before about how this technique is used extensively in the gaming community to energize "community influencers" who both evangelize to other gamers and offer their feedback to game providers. In other words, find your fans, and empower them to sell for you.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Analytics and Measurement Techniques" (free to download). Tags: ROI. Altimeter Report: Social Media Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. Volume: Line graphs, Ranking, Hashtags Sentiment: Language parsing (tag clouds) Keyword association: Topics Where are they saying it? Tags: socialmediametrics twitter. Let me explain. What tools are you using?

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NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. On site/Off site : Using your own website and email list are necessary.

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NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

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