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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day. What is SEO? How does it Work?

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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. But you can change that.

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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

Monitor the results weekly. Do some searches on your site. Is old content dominating the results? Distribute the work to a team of staff and monitor your work and results monthly, including whether and how traffic and site search are improving. news, blogs, annual meeting information, etc.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Track progress, celebrate results. If your association or nonprofit is looking to increase non-dues revenue, be sure to include someone from the AMS team and ask these questions: Conduct a usability study.

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Bing ‘s market share compared to Google Search is small, but that could change in the near future. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing. If it hasn’t been verified, then it needs to be!

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Respect the Rank: Tips for Getting Your Non-Profit Better Results on Google Searches

Byte Technology

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Headers for pages are one main element search engines index and rank. The top ten? Speak Their Language.

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