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8 Best SEO Tips for Nonprofit Strategy in 2024

Whole Whale

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

They simply refer to tags that can be added to any URL. Medium usually refers to how your donor found you, or more specifically, how they found the link to find you (whew, what a mouthful). Campaign refers to the specific marketing campaign you’re running. Term (used especially for search ads). What are UTM s?

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Better Search Tools for Twitter Backlinks

Wild Apricot

sure, Google can catch those references if you’ve set up a news alert for your website domain name – but not if the tweeter uses one of the shortened URLs that are ubiquitous on Twitter.( Tags: Non-profit technology nptech Social networking Twitter search social media. read more ).

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Why Your Nonprofit Is Not Ranking on Google

NetWits

You know your website was indexed by the search engines, but it is listed on page 10 in Google – and no one will ever see it! There is a multi-billion-dollar industry around the science of search engine optimization, so it is not surprising that lots of web managers are confused. What do you do? Ensure your page loads quickly.

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Social Media 101 TweetChat Recap: Tagging

Tech Soup

The final installment of TechSoup's Social Media Mondays tweetchat series, an interactive companion to its Nonprofit Social Media 101 wiki , covered the topic of tagging. Tagging, a feature found across many social media channels, is used to help surface content during searches.

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Thank You, Gerardo!

Beneblog: Technology Meets Society

As Gerardo explained in a recent blog post , Schema.org—the organization that keeps a list of agreed-upon tags that all search engines can use in common—adopted our proposed standards, so that search engine users can refine their searches to easily find accessible learning resources online.

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We’re 39 percent similar; how can we be exponentially better?

Candid

Recent evidence from the Technology Association of Grantmakers (TAG) indicates that grantmakers are asking the same questions with slight differences across funders, wasting a significant amount of a nonprofit's time during the application process. Professional References/Testimonials (others who can speak on the organization’s behalf).

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