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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. Email marketing ROI is around 4,300%. YouTube has the highest engagement rate, and the lowest bounce rate.

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

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Program Management Statistics: 12 Stats and How to Use Them

Get Fully Funded

For example, a nonprofit offering services to the formerly incarcerated may analyze recidivism rates and tweak its programs to offer improved counseling and intervention solutions. You could calculate this metric as a percentage to get a better understanding of the rate of undesirable behavior from constituents after involvement in a program.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video Stats: How Video Impacts Constituent Behavior.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Related Links: 12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness. It’s that simple.

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