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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020). If your nonprofit falls in the category of sending email fundraising appeals quarterly, you could be raising a lot more money online by sending email fundraising appeals more often.

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Thursday Thoughts: engaging advocates all year round

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here! Learn more at MESG.marketing ! Learn more at WeRaiseTheRoots.com

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Giving USA 2023 Report Insights & Solutions to Giving Decline 

Qgiv

With individuals giving the most of any group polled, this was particularly worrying because individuals make up the majority of fundraising dollars given in a year (64% of total giving in 2022). Corporate partnerships Lastly, you can partner with local businesses in a variety of ways to raise crucial funds for your nonprofit.

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2023 Email Marketing Statistics for Nonprofits

Nonprofit Tech for Good

Neon One ] 35% of those nonprofits that send email fundraising appeals raised the amount of money that they expected, 34% raised more, and 31% raised less than they expected. Campaign Monitor ] 35% of nonprofits use emojis in email, 18% animated GIFs, 12% polls, and 6% countdown timers.

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5 Ways to Create an Immersive Virtual Event Attendee Experience

AccelEvents

Live polling during presentations can have a similar effect. With Accelevents, you process ticketing and registrations, integrate with your email marketing platforms to send out invitations and event notifications, design a fully branded webpage, track social media interactions, raise funds, and track real-time sales statistics.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. According to 360MatchPro’s fundraising statistics , 97% of nonprofits regularly use social media to engage their supporters. After all, with 4.9

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. CBS News reported that in November 2022, Giving Tuesday raised an incredible $3.1 Listen to your supporters’ needs by sending surveys and polls where they can provide feedback. billion for charitable causes.