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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Focus on participation – Judge success by number of donors versus just total dollars raised. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Use statistics to vividly demonstrate the scale of the problem being addressed. Apply those lessons.

Lesson 59
Lesson Fundraising Digital Test 59
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Fundraising for Education: Your Guide to Doing Virtual Fundraising Right

Qgiv

APRIL 28, 2021

Many nonprofits were compelled to become experts on virtual events and online fundraising overnight, and many found themselves pleasantly surprised when their virtual fundraisers helped them raise more than in-person events. Those two fundraising statistics alone show how important having a great donation website is.

Education 52
Education Virtual Fundraising Guide 52
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