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12 free nonprofit books to help you achieve year-end fundraising success

Candid

These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization. This handy guide includes ready-to-use phrases that are sure to get results in your annual appeal—and in any other fundraising campaign.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. The end result was a near-doubling of the initial total culminating in a final revenue almost 80% greater than the prior year.

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5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

Transparency about programmatic approach, results, governance, and finances are just a few ways a nonprofit can be open about its work, and this openness must start with the board. Sample Google Drive Structure Available for Download. 1) Demonstrate Transparency. Transparency is an essential quality for a nonprofit.

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Let Volunteers Shine (And Inspire Gifts) On GivingTuesday

Bloomerang

In 2014, Meredith Niles had just taken over fundraising for Marie Curie in the UK when her phone rang. She asked staff to give 15 minutes of their time to handwrite a card and prepared them with ready-made assets, stationery, stamps, and sample scripts. To spend the day thanking instead of asking.

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Example Fundraising Scripts to Use When Asking for Donations

Bloomerang

In this guide, we’ll offer some tips and sample scripts you can use when calling donors to request a face-to-face meeting or directly request donations. Leave a message: If you don’t get the person on the phone, leave a message with your callback number and send a follow-up email inviting them to give. That’s [phone number].

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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

If you work with an agency, ask them why they’re reusing the same pack and demand to see the results it’s bringing in. Here’s a sample: Dear [donor first name], I’ve been thinking about you and wondering how you are. If they don’t update their card, pick up the phone to call and ask. All it takes is a note of thanks.

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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

And, now, years later, I can get the results I’m looking for with an appeal or a fundraising email, because I developed the skill through practice. That kind of reading can feel like a chore, especially if you are reading on your phone screen, which most of your readers probably are. Want more samples? How did I learn?

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