The Modern Nonprofit

MARCH 26, 2024

Tracking open and click-through rates for each segment provides data to refine messaging. Visual storytelling through images and videos from the field helps make the crisis tangible and show donors their dollars at work. Compared to one-time emergency donors, monthly donors have much higher retention rates and lifetime value.

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Support Donor Community Retention 52

Qgiv

JUNE 9, 2021

Branding & Storytelling. It should be the epicenter of your brand and storytelling. Collecting names, email addresses, and phone numbers, at a minimum, seems simple, but many organizations struggle with implementing an effective strategy. Your brand and your impact story are what supporters get passionate about.

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Fundraising Paypal Storytelling Causes 98

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! It can be even more challenging when you’ve hit a wall in your acquisition efforts.

Donor 87

Donor Social Media Websites Content 87

Blue Fox

APRIL 6, 2020

Time for phone and video calls. Time for storytelling and building on the bonds that folks already have with your organization. Emails should be the last resort – regular phone call touches are a better bet. Here are my suggestions on how to do that. (1) For major donors, asks for emergency funds, or commitments, are key.

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Management Organization Org Phone 78

CauseVox

MARCH 1, 2024

Email marketing analytics: help us track open rate, click-through, and donation conversions. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? Maybe pick up the phone and call a few of your donors!

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Audience Donor Survey Demographics 82

Greater Giving

DECEMBER 15, 2022

Use these four means of communication in conjunction with other personalized outreach like phone calls for the best results. No matter which platform you’re using to engage with your donors, focus on storytelling and sustaining relationships. Conversion rates (from email, social media, and your website).

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Digital Marketing Donor Channel 75

Neon CRM

OCTOBER 6, 2023

By offering a discounted rate for those who purchase tickets well in advance, you can create a sense of urgency and boost initial ticket sales. With everyone spending hours a day glued to their phones and computers, digital channels will be the best way to reach them. Webinar Next-Level Storytelling Tactics for Nonprofits Learn More 9.

Tips 52

Tips Fundraising Local Channel 52

CauseVox

NOVEMBER 23, 2021

2) Focus on Storytelling and Impact. More than 56% of social media users cite compelling storytelling as a prime motivator in donating so you should capitalize on your best ambassadors to help raise money. Who can you feature among your program participants? 4) Integrate Peer-to-Peer Fundraising.

Fundraising 59

Fundraising Pledge Gift Social Media 59

Tech Soup

MARCH 25, 2013

To kick off TechSoup's 2013 Digital Storytelling Challenge , we have compiled apps to help you showcase your organization in action. Also, make sure to follow TechSoup's Online Community Coordinator, Alexandra Bezdikian, as she tests the digital storytelling tools of the trade. More Resources.

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Mobile Share Storytelling Photo 60

Qgiv

DECEMBER 15, 2021

Using Storytelling in Your Appeal . The dodo’s popularity brings up another excellent point: the importance of video in storytelling. Over 50% of people visit your nonprofit’s website on their phones. Imagine if they try to donate and the form doesn’t work on their phones. Mobile-friendliness matters. Text campaigns.

Raise 52

Raise Money Donation Practice 52

Qgiv

JUNE 6, 2023

Facebook allows you to upload phone and email lists as a target audience. When your ads appear on your existing donors’ feeds, it reminds them of your cause and encourages them to donate again, increasing your donor retention rate. Use consistent elements in your carousel for a more professional look.

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Facebook Guide Demographics Nonprofit 86

CauseVox

NOVEMBER 23, 2021

2) Focus on Storytelling and Impact. More than 56% of social media users cite compelling storytelling as a prime motivator in donating so you should capitalize on your best ambassadors to help raise money. CauseVox can help you get your year-end fundraising campaign site up and running in no time. Watch a 4-minute CauseVox demo here.

Raise 59

Raise Online Pledge Gift 59

Neon CRM

MAY 16, 2024

Use storytelling elements to make this section of your lapsed donor letter as effective as possible. You can donate online, send a check, or scan the QR code below to donate your phone. Donors are motivated by helping other people. Tell a story about a person who benefitted from your donor’s support.

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Donor Chicago Gift Children 59

Connection Cafe

JANUARY 21, 2014

Guest post by Vanessa Chase : Fundraising & Communications Strategist, Storytelling Enthusiast and Philanthropy Advocate. Donor stewardship is a great place to begin making changes that can impact your donor retention rates. Donors and prospective donors are accessing non-profit websites at increasing rates each year.

Story 44

Story Donor Integration Storytelling 44

Qgiv

MAY 6, 2021

For both text-to-donate and text-to-give, nonprofit organizations need a short code (shortened phone number) and campaign keyword. Once the supporter texts the organization signifying that they want to give, they are charged a predetermined amount to their phone bill. Text-to-Donate vs Text-to-Give.

Donation 64

Donation Guide Nonprofit Mobile 64

Whole Whale

SEPTEMBER 8, 2023

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Evaluate telethons and phone banks – what makes people donate on the spot? Study email subject lines and opening sentences that motivate instant open rates.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

FEBRUARY 6, 2019

This will set your posts up in a grid formation in advance, which allows you to keep your social media in order even if you’re away from your computer or phone. They’ll then provide data on your impressions, open rates, click-through rates and more.

Marketing 56

Marketing Captivate Social Media Mail 56

Qgiv

FEBRUARY 20, 2022

Donors don’t need a full background history of your nonprofit at this moment, but they do need you to paint a clear picture of how they can help through concise storytelling. Segmenting inactive donors can help nonprofits maintain high open rates. A number they can call to make a donation over the phone. Keep it personal.

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email Donation Tips Template 98

Tech Soup

DECEMBER 7, 2012

Kudos to Erin Palmer over at TechSoup's NetSquared Project for this: "The Pew Internet & American Life Project reports that, as of early 2012, 88% of American adults had a cell phone. Mobile websites are designed for optimal download speed, so they load faster on phones and tablets. Mobile Storytelling.

Mobile 61

Mobile Fundraising Phone Library 61

Achieve

MAY 21, 2019

When you start your awesome email with a great subject line, you’re more likely to increase your open and click-through rates. No matter where on the spectrum your conversion rate lies, half of your email campaign should be dedicated to cultivating prospects and funneling them towards event registration. PLAN A DRIP CAMPAIGN.

email 52

email Marketing Strategy Registration 52

CauseVox

OCTOBER 11, 2021

It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. For Fiver, this means pulling client testimonials from thank you letters written by program participants or through phone interviews with families. Is storytelling a big component of the campaign?

Guide 73

Guide Giving Campaign Social Media 73

Tech Soup

APRIL 1, 2014

engaging in digital storytelling. There campaign had an ok open rate but low clicks and low giving. That second email saw an 30% increase in opens, 5 times the click rate, and, most importantly, led to consistent year over year growth. reviewing email and e-newsletter metrics. adopting design best practices. The takeaway?

NTC 50

NTC Marketing Digital Strategy 50

Tech Soup

AUGUST 1, 2012

Online video consumption rates are now as high as television viewer rates globally. A session at the 2012 Nonprofit Technology Conference, recounted on the TechSoup blog, offers advice on using storytelling for fundraising. The Growth in Smartphones and Social Media. Globally, 34 percent of people report owning smartphones.

Herzegovina 63

Herzegovina Fundraising Bosnia Romania 63

Get Fully Funded

AUGUST 24, 2022

Location, date and time may encumber a high attendance rate. You can tackle this list by assigning personal phone calls, emails, or handwritten cards to the appropriate staff. The key is to engage with your audience through effective storytelling before, during and after the event and auction fundraiser.

Charity 52

Charity Fundraising Audience Photo 52

Connection Cafe

JULY 26, 2016

3 storytelling techniques to effectively communicate donor impact: Share impact through pictures. Pull out your smart phone and film just 1 minute. It’s slightly different from your typical newsletter in that it might focus on one program or fundraising campaign that had a good response rate.

Story 20

Story Gift Impact Share 20

Nonprofit Tech for Good

SEPTEMBER 29, 2019

In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. According to NP Engage, nonprofits see abandonment rates of 50% – 70% on their donation pages.

Conversation 259

Conversation Online Giving NPO 259

Qgiv

SEPTEMBER 1, 2021

Text messages have an astounding 98% open rate and only take 90 seconds for a response. When your supporters text your keyword to a text-to-give service they’ll be charged a preset donation amount on their phone bill. How to use SMS marketing on Giving Tuesday. Want to get your Giving Tuesday campaign off to a great start quickly?

Channel 52

Channel Marketing Donation Giving 52

Neon CRM

JUNE 7, 2023

Email is one of the most popular fundraising channels: 48% of donors prefer to receive updates and appeals in their inboxes, and email beats out social media, phone calls, and other digital channels in terms of fundraising performance. Knowing how to write effective fundraising emails is an increasingly important skill.

email 96

email Fundraising Story Storytelling 96

NTEN

JANUARY 22, 2009

Podcasting is a storytelling medium; use it as the voice for your organization’s most compelling stories. To host remote guests, use a SkypeOut connection to call a phone line and Pamela or HotRecorder to record the audio. When encoding your mp3 file, two important considerations are the ID3 tags and the bit rate.

Podcast 59

Podcast Audio Music Support 59

Neon CRM

SEPTEMBER 20, 2023

Storytelling That Illustrates Your Mission and What Donations Will Fund You’ll use storytelling in your annual appeal letter, and it will reinforce the rest of the activities in the overall campaign. Most emails are read on phones! Click-through rates were highest when there were six links to the same form!

Tips 98

Tips Hunger Campaign Mail 98

Connection Cafe

OCTOBER 27, 2015

Mobile phones. Some of these topics are relatively new and still emerging ( people fundraising for you ), others seem to be exploding (Donor Advised Funds) and some have already passed a lot of nonprofits by and are here to stay (like how we use the mobile phone). Donor’s customer service expectations. The rise of Donor Advised Funds.

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Austin Alabama Memphis Blackbaud 20

Bloomerang

JUNE 20, 2023

Supporters can hop on their computer or phone and give immediately at any time of the day. Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. You can also launch mobile-focused campaigns to encourage supporters to use their phones to give to your cause. Give from anywhere.

Ideas 98

Ideas Guide Online Fundraising 98

Connection Cafe

MARCH 4, 2019

There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. There are 7 billion people on Earth and 5 billion of them have a mobile phone.

Online 36

Online Giving Offline United States 36

Connection Cafe

DECEMBER 5, 2013

Hunger Games Lesson 1: Storytelling is Vital for Survival. Use events, notes or phone calls, volunteer engagements, and social media to connect with your supporters. You have competition for supporter attention around every corner and behind every mobile device (just check out the retention rates). Make real connections.

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Hunger Game Lesson Marketing 44

Bloomerang

NOVEMBER 29, 2021

The very best way to communicate with both current and prospective monthly donors is through storytelling. . Begin Your Monthly Giving Storytelling before Asking. You may as well borrow from the best, and Charity: water does an outstanding job of storytelling through their monthly giving community The Spring. They give/you give.

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Program Giving Marketing Storytelling 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

The first part of the problem is that India still has low literacy rates - the 2009 Annual Status of Education Report shows that between classes 1 to 8 only around 40% of children can read a class 2 level text in their own language and an even lower 23% of children can ready easy sentences in English - sentences of the kind "What is your name?"

India 99

India Strategy Skype Remix 99

Bloomerang

JULY 20, 2023

Supporters can hop on their computer or phone and give immediately at any time of the day. You choose a keyword related to your campaign and receive a dedicated phone number. You promote your keyword and your platform’s dedicated phone number to supporters. Online fundraising allows your supporters to: Give at any time.

Ideas 79

Ideas Online Fundraising Tips 79