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Planning Your Nonprofit’s Capital Campaign: 4 Do's & Don'ts

Achieve

Do your research to understand the structure and timeline of a typical capital campaign in advance. They generally last between two and three years, sometimes longer, and consist of these phases: Pre-planning - 3-12 months: This is when you’ll establish your campaign’s objectives and goal. What should you do instead?

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Preparing Your Nonprofit to Move Beyond the Founder

Blue Avocado

In every organization, the fiscal structure changes as it grows, in ways that founders often fail to perceive. This seems obvious, but it is particularly vital in this phase that you hire seasoned finance and development professionals — and that you empower them to lead on decision making where the expertise is theirs.

professionals

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6 Website Elements to Include to Drive Year-Round Donations

Greater Giving

The nonprofit fundraising calendar tends to go through phases of ups and downs. Remember, the most effective nonprofit websites prioritize donors’ preferences and motivations in their design and structure. Use A/B testing to determine which images are most effective for engaging visitors. Inspiring calls to action.

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Fonteva Implementation & Managed Services

fusionSpan

From automated testing and de-risking your build to helping with change management, documentation and alignment, find a trusted partner in fusionSpan to guide you all the way from solution design to post-implementation support.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

This initial phase of research can give you and your direct mail fundraising partners a better idea of what your organization is working with, what the broader market of supporters value, and how you can stand out against peer organizations. Identify and define specific parameters. Develop concrete strategies. Finalize the concept design.

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Accessibility Goals: Moving Past Compliance

Forum One

With the Virginia Department of Education’s I’m Determined initiative, we brought in key audiences at a discovery and design phase, much earlier than traditional audience testing would take place. Well-written, well-structured content is one of the best things an organization can do to improve accessibility. Focus on content.

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Lead Gift Committees: Success with High-Powered Volunteers

Top Nonprofits

Lead Gift Committees often meet at least every month during the Quiet Phase of the campaign , and sometimes more often. It often includes powerful and well-connected people, and you’ll want to make sure that the meetings are well-planned and structured. Create a short and clear description of the purpose and structure of the group.

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