The Surprising Truth About Online Donors and Offline Fundraising
NetWits
AUGUST 8, 2012
Download the full Multichannel Fundraising Report. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year.
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