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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. HTML Tip Sheet.

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4 Communications Strategy Tips for Donor Retention

sgEngage

According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI. For instance, email marketing is a great way to send consistent updates about your overall organization, such as in newsletters. Tip #1: Personalize all appeals .

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Using Data to Achieve Fundraising Success

Greater Giving

Pull Previous Years’ Reports TIP: Talk to your auctioneer ! What was your ROI on your live auction items? Reviewing Current Trends Keep yourself up to date with industry publications, newsletters, and seminars. It provides what donors find exciting about your event, keeping them engaged in fundraising throughout the night.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

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How-to: Calculate the ROI of Your Online Ads

NTEN

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. We'd be interested in hearing about your efforts to calculate ROI.

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10 Tips for Managing Social Media Burnout

Nonprofit Tech for Good

Here’s a few tips on how to deal with it: 1. I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. from working on the weekends.