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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

Okay so not every piece of content marketing, blog post (cough) or video can be a Tarantino-esque passion-laden thrill ride. This is a great example of what we call a microlearning video. If you’re putting out a video to promote your event, does the viewer need to know every last speaker on your docket? Feels good, doesn't it?

Content 294
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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

This tool by WebAIM checks the contrast between your foreground and background by providing ratios based on hex codes. . Remember, the contrast ratio between text and a text’s background should be at least 4.5:1. When you upload a video to the tool, the software uses AI to detect text and timecodes. ALT Text Checker.

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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. For instance, large text should have at least a 3:1 contrast ratio. Use closed captions for videos. This way, no one misses a thing in your videos. Include alternative text on images.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

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Why don’t my friends like me on Facebook?

Connection Cafe

Make videos. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. Video views? If they share your video? Metrics, metrics, metrics. Respond to comments. Pin things.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. The PTAT metric includes all the following activities that happen on your page over a one-week rolling period: Liking a page.

Practice 107
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What is Corporate Philanthropy? What Nonprofits Need to Know

Nonprofits Source

Most businesses match at a 1:1 ratio, but some will match at a 2:1, 3:1, or even 4:1 proportion. Watch Getting Attention’s explainer video to learn more: As of 2022, Google has donated over $1.8 Matching gifts In matching gift programs , businesses match donations that their employees make to eligible nonprofits.