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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

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Why don’t my friends like me on Facebook?

Connection Cafe

Make videos. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. Video views? If they share your video? Metrics, metrics, metrics. Respond to comments. Pin things.

professionals

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

For example, use Twitter lists to track alums and subscribe to their Facebook updates. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. pic.twitter.com/PXdIUl0IIQ.

Practice 107
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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

To hold this type of fundraising event, you’ll need a strong team of organized volunteers to register participants, track results, provide support and encouragement for the participants, and gathering sponsors. Provide tours either one-on-one or in small groups, or show a video on a big screen that explains what your nonprofit does.

Money 130
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Another way to track organic page performance is to look at pages by clicks by navigating to Search Analytics in Google Search Console. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages.

Digital 111
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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Is it to gather donations or content?

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Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Care2

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Cost per visitor.