Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

Social Media 213

Social Media Media Avatar Organization 213

Qgiv

NOVEMBER 9, 2023

Your branding should be reflected in all your communications, from your website and social media pages to your print materials and events. Share stats and information that people can easily understand. Here are a couple key metrics: Donations : Have your donations increased? Tell your impact story. Research your competition.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” More new stats include, “Friends of Fans” and “Total Reach.”

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit. SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit.

Measure 96

Measure Social Media Media Social 96

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Panelists: Wendy Harmon: social media manager, philosophy is to use social media to execute mission. Below is the live blog or the archive of the live blog.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

This week I lead a full-day workshop for 300 nonprofits and foundations on social media strategy and tactics. The day was designed as a one-day interactive strategy session in the morning and intensive mini-workshops on tools and tactics in the afternoon lead by a cadre of local social media specialists and experts.

Reflection 103

Reflection People Network Colorado 103

AFP Blog

MARCH 4, 2010

Mobile Social Networking Usage Soars [STATS]: "Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.".

Stats 20

Stats Social Network Mobile Network 20

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2010

This is a quick roundup of some of the wonderful reviews, blog posts, photos, and videos of The Networked Nonprofit. The Networked Nonprofit is Available on Kindle! I don’t yet have a kindle, so I was thrilled to see this tweet from CuriousLee with a photo he shared on our Networked Nonprofit flickr group.

Network 92

Network Oakland San Francisco Photo 92

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist.

Measure 101

Measure Social Media Media Benchmark 101

Care2

APRIL 18, 2011

One of the big questions I often get asked by nonprofit campaigners is “how do I know if our blog and social media are succeeding and resonating with people?&# The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Great question. Postrank Analytics. Greasemonkey Script.

Social Media 65

Social Media Measure Tools Media 65

Care2

MARCH 22, 2011

Nonprofits need to pay special attention to this stat. These stats are not surprising and show how many more people on nonprofit’s list are willing to take some sort of action on behalf of your organization, but they require a much deeper level of nurturing and engagement to turn them into donors. Why is that?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2007

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums.

Metrics 50

Metrics Museum Technorati Influence 50

Care2

JUNE 18, 2011

A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks. This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online using social networks. Social Media is a great fundraising tool. So 24% of the U.S.

Social Media 78

Social Media Media Social Stats 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

A few weeks ago, HandsOn Network launched The Good & Ready Campaign that leverages interactive technologies and social networking to support their partners, The American Red Cross , Ready.gov and FLASH by recruiting, inspiring and mobilizing volunteers in support of their goals for September, National Emergency Preparedness Month.

Hurricane 97

Hurricane Measure Social Media Pledge 97

Classy

APRIL 16, 2021

Snapshot: Today’s Environmental Sustainability Stats. million metric tons of electronic waste was produced globally in 2019 alone, but only 11.4 Connect with SF Parks Alliance on social media: . Asian Pacific Environmental Network. Connect with Asian Pacific Environmental Network: . percent gets recycled.

San Diego 126

San Diego San Francisco California Conservancy 126

NTEN

JULY 14, 2011

Sites like PayPal, authorize.net , Network for Good, and FirstGiving offer payment and donation APIs to third parties to build applications on. Metricly aggregates your data across the Web, allowing you to compare and combine your metrics in one place, and making it easier for you to stay on top of your business.

API 84

API Social Media San Francisco Integration 84

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Social Media. Some maybe surprised by this stat given how prevalent mobile is today. Can’t wait to get your hands on the data?

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e.

Measure 50

Measure Impact Program San Francisco 50

Care2

MARCH 3, 2011

Nonprofit campaigners have a gazillion tools to choose from that they can use for online outreach, social media, measuring metrics, updating their website, and much more. But are most of them useful to you? Are they efficient? Do they pull the data you need to run a better campaign and engage your activists and donors?

Tools 59

Tools Community Stats Metrics 59

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. Sharing their fundraising page on their social media sites ? How often did you post a link to your fundraising page on a social media site (Facebook, Twitter, etc.)?

Online 38

Online Fundraising Metrics Benchmark 38

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. ve been responsible for bringing animal cruelty and animal welfare related issues into the media spotlight and on the minds of average Americans. We wanted to be creative and capitalize on the media attention to bring dogfighting into the spotlight. Our mission is ???celebrating

Case Study 50

Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

The above slide show was created based on all the information I gathered from my network below. I'm prepping for a workshop on Social Media and wanted do a round up of recent compelling examples of arts organizations using social media strategies and tools. Everyone is a Curator. Another theme of web2.o In this post, I???m

Arts 74

Arts Social Media Examples Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? In the menatime, here's a few twitter stat tools from Brian Solis's awesome list. Does it exist?

Donation 50

Donation Tanzania Organization Stats 50

Care2

AUGUST 22, 2013

Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Media – Photos, Video, Audio. Respond to people who engage with you on social media channels. Lists Post (e.g.

Online 71

Online Tips Calendar Test 71

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. 5 Nonprofits Winning At Social Media. Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Social Media Marketing Statistics. Social Media Marketing Strategies. Social Media Marketing Templates.

Social Media 109

Social Media Resource Marketing Media 109

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Peer-to-Peer Fundraising: This strategy leverages your donors’ personal networks, allowing them to develop their own campaigns, create teams, and share stories to support a larger theme. Will the money be used much further down the road? Every day, _. Then one day, _.

Guide 73

Guide Giving Campaign Social Media 73

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. The index is a daily snapshot of your profile’s strength as it compares to other people in your industry and those in your network. Build A Network Of People Who Are Relevant To Your Industry. Shout out to my new friend Eke.

Linkedin 49

Linkedin Marketing Strategy Work 49

Connection Cafe

APRIL 26, 2018

Here are some key stats that recap the impact to the higher ed sector: Online giving grew 13.2% We see continuing efforts to build peer-to-peer networks and generate a profound and captivating sense of urgency through giving days, which can lead to positive outcomes. in 2017 compared to 2016.

Education 23

Education Trend Conversation Giving 23

Connection Cafe

JUNE 13, 2018

Deena Shakir from Google Ventures shared the following stat: smartphones are one million times more powerful than NASA’s computing power when we went to the moon in 1969. A-B ties their bonuses to sustainability metrics. For example, did you know social media is not in the top three ways that Generation Z spreads information?

Impact 28

Impact Social Hype Europe 28

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" While donors continued to donate money, the average gift was smaller.

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

It’s been an exciting endeavor and given us a lot of insight into using social media for nonprofits and fundraising! Our main goal is to help you learn how to leverage our technology and the tools that make up social media. Use a social bookmarking plug-in like Add This so people who like your work can easily share with their network.

Site 50

Site Web RSS Build 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

Allan Benamer and Holly Ross debate transparency and publishing web stats numbers. Michelle Murrain weighs in with a thought provoking post, " What Do Web Stats Mean, Anyway? " I think web stats are useful when we are using them measure our outcomes. He suggests starting with the context here and then read his article.

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Open Source Nptech Summary Tag 50

Nonprofit Tech for Good

DECEMBER 28, 2015

After a decade of embracing new social networks as they rise in popularity, in recent weeks it became clear that it was time to reassess the value of being active on so many social networks and to prioritize the social networks that most benefit Nonprofit Tech for Good. Quit a Social Network. After two years (!!)

Social Network 100

Social Network Network Social Teen 100

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Has research been done to measure conversion rates, and, if so, what has it concluded?

Video 28

Video Interview Social Media Online 28