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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling. Unsubscribe rates did not change much.

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What Apple’s privacy changes mean for email open rates

M+R

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. on iPhone, 9.6%

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[ASK AN EXPERT] How Do You Calculate Your Nonprofit’s Average Dollar Retention Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. Should we track retained dollar value in 2021 compared to total retainable revenue in 2021 (the same year) or compare that amount to total retainable revenue in 2020 (the previous year)? What to measure.

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Measuring Your Nonprofit’s Success with Business Intelligence 

Qgiv

At least one of the criteria for measuring a successful year is related to your financials. Then, they could pull a report showing the percentage of donors and other funders who are a great match and correlate that with the amount of income produced. Has your donor retention rate increased, decreased, or remained flat?

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience. Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment.

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3 Tips to Help Your Nonprofit Steward Corporate Partners

Nonprofit Tech for Good

.” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. According to the Harvard Business Review , increasing customer (or partner) retention rates by 5% can increase profits by 25-95%. 3) Reporting Is Everything!

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

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