Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. Danielle Brigida, Spreading Buzz.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2011

For 2011, I’ve submitted a panel titled “ Making Social Media Measurement Sexy &# with a dream team of colleagues Danielle Brigida, Frank Barry, Wendy Harman, Jon Dunn, and David Neff. Amy Sample Ward, NTEN. No brochures: digital storytelling for nonprofits. Joe Lambert, Digital Storytelling. Devon Smith.

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NTEN

DECEMBER 2, 2011

Flickr:Dunechaser NTEN members hope you'll read their ebook, attend webinar, and even host a supper this week. If that isn't enough for you, there's also information about video storytelling or connecting on Google+! The presenter is NTEN's own Amy Sample Ward ! there are a ton NTEN members on the list.

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NTEN

APRIL 15, 2013

Cartoon: Puppies And like them, fellow attendees, we''re good practitioners and we measure everything. 13ntc Community visual storytelling' And Rob guility runs off to tweak his analytics.).

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NTEN

DECEMBER 2, 2011

Flickr:Dunechaser NTEN members hope you'll read their ebook, attend webinar, and even host a supper this week. If that isn't enough for you, there's also information about video storytelling or connecting on Google+! The presenter is NTEN's own Amy Sample Ward ! there are a ton NTEN members on the list.

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Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Dr. Seuss Helps You Rock Digital Storytelling.

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NTEN

SEPTEMBER 14, 2011

That's why we're about to offer " The Email Fundraiser's Toolkit ", covering storytelling, subject lines, list building, the best tools for the job, ROI – pretty much everything your organization needs to make your campaign a success. How to define and measure success. How to adapt their techniques and practices to improve results. *

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Tech Soup

OCTOBER 16, 2012

Digital: What Every Charity Leader Should Know features insight from influential leaders in the nonprofit sector including Marnie Webb, co-CEO of TechSoup Global; Beth Kanter , author of Measuring the Networked Nonprofit ; and Martha Lane Fox, chair of Go ON UK. TechSoup's Digital Storytelling Challenge. A Few Good Blogging Tools.

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NTEN

JULY 16, 2010

Storytelling & Data : Data is so much more than a stack of numbers or a server filled with client outputs. When: Thursday, July 29th, 10:00 am Pacific Time / 1:00 Eastern Time Cost : $50 for NTEN Members, $100 for non-members 3.6 Tags: NPTech NTEN. Presented by Laura Quinn, Idealware.

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NTEN

OCTOBER 12, 2011

There are lots of debates in the amazing world of measurement and learning: The only valid data is quantitative data. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning – from Karcsig. Do only numbers matter? And so it goes …….

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Connection Cafe

JUNE 28, 2019

Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. This article from NTEN provides the SEO terms you need to know. Heyman’s latest book covers everything from developing a fundraising plan to engaging your board and measuring results.

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Amy Sample Ward

MARCH 14, 2010

Measuring success of social media in your work can be a tricky thing to do, especially as we all explore and experiment with the tools every day and many tools and processes are still very new. Embrace storytelling. Tags: challenge community presentation beth kanter crowds crowdsourcing netsquared nten sxsw. Crowd vs Community.

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NTEN

MARCH 26, 2009

Do you think I can keep up with this NTEN webinar or that conference session on this topic?" How do I measure the effectiveness (ROI) of social media? Here are some additional resources geared specifically to the nonprofit application of social media: NTEN eNews article: Developing a Social Media Plan: Lessons from 2008 Elections.

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The Science Behind Engaging your Supporters

NOVEMBER 27, 2018

NTEN / Portland, OR / $899. Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position. Marketing. Oct 28 - 30.

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Tech Soup

OCTOBER 3, 2016

This roundup of face-to-face nonprofit tech events includes meetups from NetSquared , NTEN's Tech Clubs , and HandsOn Tech. Los Angeles, California: Can We Measure Social Impact? Raleigh, North Carolina: Nonprofit Storytelling: What You Need to Know. Ottawa, Ontario: Review Progress on Data Analysis Projects.

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NTEN

AUGUST 10, 2009

Storytelling as it pertains to Fundraising. Session(s) on longitudinal measurement of income via on-line/on-phone giving. Tags: 10NTC community NPTech NTEN. ROI on Fundraising Metrics -- fundraising sessions need to incorporate concrete fundraising metrics, even when focus is communications strategy. Other recommendations.

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Tech Soup

APRIL 1, 2014

engaging in digital storytelling. People are measuring, and making impactful changes to their email campaigns, websites, and donation forms. Marketing NTEN NTC' In a given week, my peers and I are: using e-marketing tools to write more personalized, relevant messages and stories. reviewing email and e-newsletter metrics.

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Tech Soup

JANUARY 3, 2017

This roundup of face-to-face nonprofit tech events includes meetups from NetSquared , NTEN's Tech Clubs , and HandsOn Tech. Boston, Massachusetts: Measuring, Evaluating, and Improving Nonprofit Effectiveness. Las Vegas, Nevada: Online Courses (Storytelling). San Francisco, California: Code for America Civic Hack Night.

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Amy Sample Ward

MAY 14, 2009

Google Earth Outreach from Rebecca Moore: Google’s mapping tools may seem like an obscure tool to use in your work but these aren’t traditional maps: the new generation of mapping technology is fully interactive, enables storytelling, and more. (Did Link to things that can be measured. Laura: What are your goals?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Connection Cafe

MARCH 13, 2011

Each year thousands of technology advocates, new media marketers, and multi-channel storytellers come together in the home town of Convio for five days of networking, parties, and sharing. Measuring Influence: Facebook launched in Feb 2004, Twitter in March 2006. Author: Corey Pudhorodsky. What are your ideas and new campaigns?

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Tech Soup

FEBRUARY 12, 2016

Maddie Grant, founding partner at Culture That Works and NTEN board member. Also, here's Heather's blog series on The Power of Written Storytelling , which points out many of the ways these kinds of stories are so unforgettable. Measure, Segment, and Tailor Your Messages. The panelists included. Offer a Call to Action.

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Everyaction

DECEMBER 12, 2017

NTEN / Washington, DC / $899. Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position. Marketing. 10/10/2018.

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Zen and the Art of Nonprofit Technology

OCTOBER 21, 2007

It basically only focuses on the last “S&# part of the first book: storytelling. It’s one thing to justify huge consulting fees for large for-profit companies where the value can be measured in increasing profits, for instance, and the consulting fees are small fractions of the increased profits. 3 admin 10.23.07

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

You have to be an NTEN member to participate and you have to be the first one to email Gavin.) Digital Storytelling, Media, and Communications. where you vote for one of the finalists in the NTEN Video Content or watch a machinima about Nonprofits in Second Life. Andy Carvin: Participate in Stopy Cyerbullying Day.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2014

Earlier this month I co-facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. The event also included plenary speakers, including a provocative talk about storytelling with data from Alexandra Samuel.

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NTEN

JANUARY 7, 2013

So, what it's really saying is that it's worth taking extraordinary measures to close that feedback loop—because if the purchaser remains in the dark about the quality of what they are buying, better dog food will never be made. But the recommendation is made because humans buy dog food, not dogs.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure. Looking back over the past year, I'm proud my thinking and writing about this over the past year: The ROI of Social Media published in NTEN January 2008 Newsletter.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think?

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NTEN

JUNE 18, 2009

Metrics are a unit of measure. Tangible benefits are those we can easily measure and convert into dollars or time. Intangible measures are the benefits or detriments directly linked to the IT project, which cannot or should not be converted to monetary units, but may still be quantified. ROI Story Telling. So, stay tuned.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

I've been following Carie Lewis's posts on the NTEN Affinity groups as well as other nonprofit tech listservs (yes, I still do read listservs) and caught up with her for an interview. We knew we needed a new angle, so we chose to go with storytelling. Take the time to measure results. It was the same old same old ???

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EveryAction

APRIL 1, 2016

Discover how-to details and strategies for fast, measurable digital marketing success. At frank, we divide our time among great talks by strategists, storytellers and scientists and casual opportunities to connect with other sophisticated communicators over coffee or cocktails. NTEN / San Jose, CA / $650. Storytelling.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. It is also important to think about what specific metrics are needed to measure along the way. How will you measure them along the way?

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NTEN

MAY 27, 2010

ThePort, Ning) Multimedia content sharing is a powerful tool for storytelling, providing content that is easy to share and embed. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Take a look at the NTEN Crowd Funding Campaign to raise money for scholarships to its annual conference. What metrics will you use to measure success? If the answer to all those questions starts with a dollar sign, then you have your measurable metric. Successful crowd funding depends on great storytelling.

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NTEN

OCTOBER 14, 2011

Content creation, storytelling specifically, is headed in the same direction. Storytelling and content creation needs to involve a culture shift, not a project launch with a rapid start and defined stop. We had to rely on those staff for their technical knowledge. Gradual Culture Shift. from Beth’s blog. Keep it clear and use examples.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 22, 2018

Emotions have always had an appropriate place in storytelling for fundraising, we give because we are empathetic beings. Start by determining a a measurable objective. Note: Versions of this blog post were published on Guidestar and NTEN blogs. Facebook manipulates what we see on the site to keep us there longer.

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