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Utilize Social Media Marketing to Support Your Nonprofit’s Digital Fundraising

NonProfit PRO

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.

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How Market Research Can Keep Your Nonprofit Competitive Amid Declining Donor, Volunteer Support

NonProfit PRO

Here are three best practices for conducting market research effectively to help drive impact and take meaningful actions this year.

Research 214
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Casting a wide net to attract the right golfers, sponsors, and supporters is key to making the tournament a success and raising the most money possible for your mission. Partner marketing. Email campaigns.

Tech 201
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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Merkle Launches Inflation Resilience Dashboard to Support Business and Marketing Strategy Decisions

NonProfit PRO

With inflation at its highest level in decades, the interactive dashboard provides business leaders and marketers with critical consumer insights to help influence key marketing and business decisions. Merkle announced the launch of its Inflation Resilience Dashboard.

Business 244
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. We focus on activities that support professional expertise over time.

Strategy 221