Best Practices for Donor Acquisition and Retention Through Direct Mail
Bloomerang
JULY 7, 2022
Best Practices for Donor Acquisition and Retention Through Direct Mail. With that in mind, we recommend incorporating direct mail into your fundraising plan. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Combine your direct mail campaign with a product fundraiser.
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